“Conscious Business.” Companies that build trust with their customers and align with their customers values are going to out succeed their competition. People are becoming more choosy with how they spend their money. Does the company care about the environment? Give back to humanity? Make me feel a connection to them? Show me the real side of them? Are they real or just fluff? How was the purchasing experience for my friends?
The more real you are and the more you share the inside of how things run at your business the better! I know if you have a large company it can be really confusing on what employees can and cannot share on social media. Social Media Examiner recently wrote a really superb article explaining how to break through the confusion and write a social media policy to empower your employees. I particularly liked tip #6. Address professional and personal use. The clearer your policy is the easier it will be for your employees to help your company grow online. Do you have a small business? Are so busy the thought of breaking out on social media sounds daunting? Have you created a Facebook page, Twitter page or Pinterest page and it’s just sitting there looking vacant? No worries, my team and I have you covered. Contact Carol today to learn more!