updating your social media profiles

Creating an Effective Personal Brand: A Guide to Revamping Your Social Media Profiles


In today’s digital era, your social media profiles are more than just a portal for sharing memes or vacation photos. They are the digital representations of your personal brand and often serve as the first point of contact for potential employers, clients, or customers. Therefore, it is crucial to keep your profiles updated and reflective of who you are and what you do. If you’re like me and you’ve been online awhile you might have multiple social media accounts.

There’s been a lot of changes in the past few years, especially this year.

Elon Musk’s Twitter has been rebranded to X and new features for brands are being added regularly. Some influencers are already bringing in payments for the content they share.

Mark Zuckerburg has branched off with a new platform called Threads.

Youtube continues to blacklist influencers it feels are too controversial. Rumble and Telegram continue to grow as blacklisted influencers find a new home.

No matter what social media platform you are using to grow your business you’ll want to spend some time setting up new profiles and revamping your old social media profiles.

Don’t let the process overwhelm you. I recommend choosing two to three platforms you can commit to depending on your social media goals.


Here are six tasks to refresh your social media profiles.

Audit Your Current Profiles:

Before you start updating, take a moment to review your existing profiles. Check for outdated information and assess whether your profile photos and cover images are still relevant. If they no longer align with your personal or professional brand, it’s time for a change.

Updating Profile and Cover Photos:

Your profile photo should be a clear, high-quality image that ideally shows your face. Your cover photo, on the other hand, can be used to showcase your personality, your work, or any campaigns you’re currently promoting. Add a current photo. Stop using the photo you used 15 years ago.

Refresh Your Bio:

Your bio is often the first thing people read on your profile. Make sure it is concise, clear, and communicates your professional identity effectively. Include relevant keywords that resonate with your industry to make your profile more discoverable.

Link to Your Work:

If you have a portfolio, blog, or website, make sure to include the link in your profile. This not only drives traffic to your site but also showcases your work to potential clients or employers. If you’re a creative like me and have multiple offers, Linktree can be a great tool for sharing multiple links.

Update Your Privacy Settings:

With the ongoing concern about data privacy, it’s crucial to review and update your privacy settings. Make sure you’re comfortable with the information you’re sharing publicly. If you have children, think twice about sharing photos of them online. Research children and online safety.

Engage with Your Audience:

Updating your profile is just the first step. To keep your audience interested, you need to continually engage with them through regular posts, comments, and responses.


Revamping your social media profiles can seem like a daunting task, but it’s an essential part of maintaining your online presence. By following these steps, you can ensure your profiles are up-to-date and accurately represent your personal or professional brand. Remember, your social media is an extension of yourself – make sure it reflects the best version of you!


Support for Coaches

Are you short on time but would really love to have your social profiles updated? Fill out my form and reach out for a quote to see how I can assist you.

Dreams do come true. I’m thriving in the mountains with my husband of 37 years and six chickens while relishing time spent with my sons and three granddaughters. I’m a best-selling co-author of Women On Purpose; 13 Women Share Their Journey To Living Their Highest Calling, co-author of my Intentional Conscious Parenting blog, and the book 10 Ways To Parent Consciously; Parenting In The New Paradigm. I’ve published numerous blogs, printed journals, and parenting printables.

I have a passion for supporting the inner light of the children, supporting parents on a conscious parenting path, and helping my clients behind the scenes in their businesses.

Thanks for stopping by my blog and taking a look around,

Carol Lawrence