Recently a client of mine sent me this interesting video on a Gallup poll done recently showing social media has little influence on most shoppers decisions. I do agree that when it comes to the amount of followers a company has, “quality” is always more important than “quantity”, but I disagree on the stats showing social media doesn’t influence purchasing. I think it’s really hard to track word of mouth recommendations. People talk to each other all day long on social media. They share what they are doing, what they like and what they don’t like.
The average person has multitudes of content thrown at them daily all day long. So the company that stays front and center is going to stand out. The company that provides top notch service is going to stand out. This includes being available on social media. Any business that doesn’t stay front and center is going to fade into the background and be forgotten until they reappear again in front of their customers.
More than anything, it’s about building a trustworthy relationship between companies and their customers. I know I’d rather purchase from a company that is aligned with my values, provides me what I need and cares! One other note I’d like to add. Social media moves so fast. You can’t rely on a poll that takes months to complete. 🙂
Social Media Fail to Live Up to Early Marketing Hype.
Companies Refine Strategies to Stress Quality Over Quantity of Fans.
Social Media Help 4 U is a virtual based business that supports authors and businesses based on integrity. Social Media Help 4 U offers conscious based business services, providing intuitive and skill based social media management, product reviews & consulting. Carol and her team manage social media accounts. They assist their clients in building their online presence, engagement and connections with like minded people, customers and clients. They are fully aware that their clients online reputation is at stake. With the values of integrity, honesty and dependability being their top priority.