There are many reasons to set up a Google Alert. To monitor what people may be saying about you online, to see how often your name or business shows up in the search engines, to track a competitor, look for new leads, follow a certain news story or even a specific topic.
Google makes it easy to monitor what other people are saying about you online.
To set up an alert go to www.Google.com/alerts
In the search query box add your name or business name. You can set up more than one alert. I recommend tracking what’s being said about you and your business.
Choose what kind of result you want. I usually pick “everything.”
Decide if you want to hear about it immediately, once a day or once a week. Because there are so many people with the same name as me I changed my setting to a weekly email to prevent my inbox from being bombarded and I also started using my middle initial to differentiate me from them. I have it set up to send me emails about my business as soon as something is said. Choose what’s best for you.
Be sure to add the email address you check the most often.
There are other ways you can track your online activity.
Every now and then perform a Google search on your company. Be sure to look through several pages and images. This is a good way to tell if your doing enough to get your brand active online and visible. When I searched Social Media Help 4 U I found hundreds of images from my Facebook updates, Pinterest pins, blog posts, tweets and more. It all counts ladies and gentlemen!
Visit www.google.com today and search for yourself and your business. I would love what your results are!
Please share how you track your online reputation.
Carol Lawrence is a social media manager/consultant for authors, small business owners and corporations. She is the owner of Social Media Help 4 U and has trained with Kate Buck Jr., Sandi Krawkoski, & Kelley Fidel. She has studied the teachings of Fabienne Fredrickson, Amy Porterfield, Mari Smith, Ali Brown and many more.
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