An author page (sometimes called an author platform or author website) is crucial for several key reasons:
It’s A Central Hub For All Your Book/Author Information
It serves as a professional, centralized location where readers, media, and industry professionals can find everything they need to know about you and your work. This includes your biography, upcoming events, contact information, and links to purchase your books.
Your Author Page Provides Direct Reader Connection
It gives you direct control over how you communicate with your audience. You can:
– Share updates about new releases and works in progress
– Post exclusive content or behind-the-scenes material
– Build an email list for marketing future books
– Blog about topics related to your work
It Showcases Your Professional Credibility
Having a well-designed author page demonstrates professionalism to:
– Potential publishers and agents
– Media looking to feature your work
– Readers researching whether to buy your book
– Event organizers considering you for speaking engagements
Marketing Control
Your author page gives you independence from third-party platforms by:
– Providing a permanent home for your content
– Allowing you to sell books directly if you choose
– Giving you analytics about your audience
– Creating opportunities for additional revenue through merchandise or services
Search Engine Visibility
A good author page improves your discoverability by:
– Appearing in search results when people look for you or your books
– Housing media mentions and reviews
– Linking to your social media presence
– Providing keywords relevant to your genre and topics
Having your new book information all in one spot will make your life easier. You can direct people directly to this page. When you send out press releases, write a blog post, or send out a newsletter about your brand-new book you can include information and a link to your new media page.
Here are Eleven Tips For Building Your Personalized Author Page Or Website.
- Add a downloadable picture of your book cover or covers.
- Include a few photos of yourself and a complete bio.
- Have on-hand excerpts for easy access for press and promoters to use.
- Premade articles and press releases.
- New book and product information.
- Testimonials and reviews. If you don’t have any yet, that’s ok. Be sure to add them as soon as they start rolling in.
- Deliver your content in PDF and text format so search engines can spider it.
- Populate your page with lot’s of links. Showcase how awesome your new book is and all the activity surrounding it. If you have an event section or page, keep it updated. If an event has passed but you have a link to where you appeared, this could still go on your page (Include a photo of you at the event.) You could provide a list of all your book signings past and present.
- Add pre-created X posts. These tweets can be used by media and bloggers promoting your book in the X writing community groups.
- If you are providing content for influencers or affiliates consider creating a Google Drive Folder with sub folders with all the content they will need to promote your book.
- Put pricing, links to purchase your book, and anything else you can think of in one easy-to-access location. Don’t send your potential PR reps on a wild goose chase.
Dreams do come true. I’m thriving in the mountains with my husband of 38 years, five chickens, one dog and relishing time spent with my granddaughters and family. I’m a best-selling co-author of Women On Purpose; 13 Women Share Their Journey To Living Their Highest Calling, co-author of my Intentional Conscious Parenting blog, and the book 10 Ways To Parent Consciously; Parenting In The New Paradigm. I’ve published numerous blogs, printed journals, and parenting printables. I have a passion for supporting the inner light of the children, helping my changemakers/wayshowers and soulpreneurs behind the scenes in their businesses as an OMB, and writing on a variety of topics.
