Artists and businesses today can use social media to get closer to their target audiences. This allows freedom in your marketing, which is an important tool for the success of any artist. Here are four unique ways you can promote your art collection and give your business a boost.
Promote the Galleries and Festivals That Showcase Your Art
When you pitch to a gallery and they agree to showcase your art, it does not have to stop there. You stand to benefit more by promoting these galleries or festivals that showcase your art. Besides helping you alert a wider market to where they can find your art, you will build a great relationship with the gallery owners and festival organizers, making it easier for you to display more art with them and have a collaboration that benefits both of you. With American artists making an appearance in 40% of art collections around the world, it is clear that exhibiting your art globally is doable, and social media can make it easier!
Build a Website That Showcases Your Journey and Artwork
It is extremely important for any business or individual with something to share with the world to have some online real estate in the form of a website. When you build a website to showcase your journey and artwork, people from all around the world can become fans, and you will reach a market that you may have been unable to reach otherwise. You don’t have to worry if you don’t have the skills to build a website or the money to pay a professional to do it for you. There are many platforms that allow you to build your own website the way you want it in a short time, and they are generally affordable.
Invest In a Radio Advertisement
With the global market for car audio expected to reach a value of $52,397.5 million by the year 2027, it means that there is a growing market you can tap into by paying for a radio advertisement. This will be cheaper than a television commercial and have a wider reach than some other common advertising platforms. Each listener that hears your ad on the radio has the potential to become a follower and fan of your art, so make sure that the advert is a professionally scripted one to guarantee a good return on your investment.
Share Photos and Videos Of Your Creation Process
People love being a part of the creative process for things that they admire. By sharing videos and photos of your creation process, you give them a chance to do this, and most will respond positively. This is a great tactic to endear yourself to your fans online who you may never meet in person, but by engaging with them online, you will probably make them feel like they know you on a more personal level. It will work a lot more organically than simply paying for targeting ads which will reach a number of people but do nothing for the emotional and personal side of your art business.
With 99.7% of adults surveyed in an AACD survey believing that a healthy smile is socially important, it is clearly beneficial to the growth of your art community to let them have a glimpse of you as a person. Share positive images and uplifting videos that could also be informative and educative to add to the value of your content, and in no time at all, you will build a community of supportive fans who are personally invested in your art.
Devin is a writer and an avid reader. When she isn’t lost in a book or writing, she’s busy in the kitchen trying to perfect her slow cooker recipes. You can find her poetry published in The Adirondack Review and Cartridge Lit.
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