How to Market Your Metal Fabrication Company to Gain New Hires


According to the U.S. Bureau of Labor Statistics, the metal fabrication industry will add approximately 12,000 jobs to the sector over this decade. The first thing that new applicants will look for in your business is your credentials and reputation among clients.

Clients’ reviews and impressions are important and can shape a business’s reputation. However, in the internet era, people don’t rely solely on word of mouth. They also look for the information that you put on the internet.

Your Metal Fabrication Business’s Reputation

Considering that metal businesses don’t have a shop window where they can display examples of their previous work, the right digital marketing program could shape and enhance your company’s reputation online. Not only will a new marketing initiative gain you new customers, but it will be a source of information for new applicants who are looking for a job.

What You Need to Do to Gain New Hires

To attract not only new customers but possible new workers, you need to gain their support and approval. This is not something that you can do overnight. You should have a part of your business solely dedicated to creating a marketing plan for your business.

Marketing will help your company build credibility and reliability and will help you build new relationships. Through marketing, you will be able to educate customers and share your expertise to interest your audience in your product and service.

Marketing Your Company

Here are a few areas and topics to remember as you come up with your marketing plan:

  • Strengths: Focus on your strengths as a company. Pinpoint your ability to meet your sales goals and how much your employees enjoy working for you.
  • Appearance: If you’ve recently renovated your facility, it’s time to show it off. With 14.81% of bathrooms compact in size, you want to show off how large your facilities are for employees and customers.
  • Values: Highlight what makes your company different from other businesses, your values, and your work ethic.
  • Services: Add what services you provide and examples of past products you’ve worked on.
  • Marketing materials: Acquire marketing materials such as business cards, brochures, and fliers. These are especially useful for new candidates that can see how you work and what you can produce.
  • Pilot programs: To attract new employees, create pilot programs. Pilot programs are especially useful for those who have no previous experience. They will be able to learn more about the job and in the future will be able to offer the same level of work like the rest of your employees. Include webinars and workshops to educate both your new employees and to keep your company on top of your field. The program may include webinars, email newsletters, or other educational content.
  • Industry events: Take part in industry events. Many new applicants will be attending to not only find out more about the industry but also to try and offer their skills to the businesses present. Talk to the attendees, pay attention to what they’re looking for in a company, and explain to them what your business focuses on and your work ethic.
  • Magazines: Take out advertisements in industry magazines such as Fabricating and Metalworking to reach your target audience. Most people in the field will be reading them, and you may be able to find your next employee.

Consider Utilizing Field Service Management Services and Software

Field service management software allows companies to deliver effective on-site services. The software has evolved significantly in the past 10 years. This is an important resource that can shape a possible employee’s decision to work there. Because the FSM software keeps track of all the resources and operations in the field, it is a great indicator of how a company works.

Consider these tips as you come up with the best marketing plan for your metal fabrication company. To gain new hires and to enhance the reputation of your business, an efficient and well-thought-out marketing plan is crucial. Hire a marketing company to help you with the process if you don’t already have a marketing employee on your team. It’ll be worth the work to see your business grow and flourish!

Guest Author: Devin is a writer and an avid reader. When she isn’t lost in a book or writing, she’s busy in the kitchen trying to perfect her slow cooker recipes. You can find her poetry published in The Adirondack Review and Cartridge Lit.