Spring is here and it’s time to put your best foot forward on your business social media accounts. If you haven’t been putting time into carefully organizing your social media presence, it’s a great time to start. Dedicating some time to social media branding can help ensure that customers know exactly what your business offers. Let’s examine some social media tips for small businesses to try out this spring.
Redefine Your Social Media Goals
The average amount of daily data usage among Americans reportedly jumped by 38% among every device category in March 2020. This adds up to more people on social media than ever before, thanks to the pandemic. Small businesses have a unique opportunity for branding and marketing because of this increased activity If your business’s social media goals were set before March of 2020, it may be time to revisit them and make some adjustments to account for the amount of time people are spending in their homes, online, and on social media. Otherwise, you may be missing out on a giant opportunity for growth.
Plan Out a Strong Social Media Calendar
Numerous sectors have also experienced quite a bit of growth in the last few years. For example, the spa market around the world grew at a CAGR of around 7% from 2014-2019. However, the pandemic has also hit numerous small businesses quite hard. If you’ve experienced losses, you may be able to revive your brand using social media. Working with a social media strategist to develop a strong social media calendar for 2021 can help cement your business as the go-to brand in your customers’ eyes. This can reassure them that you’re still doing well and have managed to pivot and carry on business despite the pandemic.
Create Content Around Seasonal Events
Consider creating social media content around seasonal events and sales. This is a great way to get people interested in what your business has to offer and in what you’re currently doing. It also provides you with an easy way to continually generate fresh new content for your social media accounts, without worrying about stretching to avoid repeating yourself. Planning out sales and promotions around seasonal events provides you and your customers with something to look forward to throughout the year.
Focus on Visual Content
Humans are visual by nature. Art inspires us, changes our emotional state, and helps us feel more comfortable. In fact, around 78% of people say that having art in their workspace helps reduce their stress levels, and around 64% say that exposure to art can boost their own creativity. Social media is primarily a visual communication form, so pay attention to the messages that your images are conveying. It’s important to understand that the videos and photos that you include with your words can impact your followers — increasing or decreasing their stress, boosting their creativity, or making them feel friendlier towards your brand. Focus on visual content to engage your followers with your branding, so that you solidify your brand in their minds as a business that they can trust and a business that helps them feel at ease.
Social media is one of the best ways to engage customers and potential customers and can help you build your business in new and exciting ways. If you aren’t sure how to get started with a great social media campaign for Spring, reach out to a talented social media management firm. These skilled professionals can evaluate what you’re already doing, and then help provide you with the guidance you need to grow your social media presence quickly and effectively.
Devin is a writer and an avid reader. When she isn’t lost in a book or writing, she’s busy in the kitchen trying to perfect her slow cooker recipes. You can find her poetry published in The Adirondack Review and Cartridge Lit.