As your business grows, it’s vital to have an organized marketing plan. This plan will allow you to focus on important ways to brand and market your business, so that you can always keep your priorities in focus. There are numerous factors to focus on as you develop this plan, let’s look at some tips for the most important elements:
Use Seasonal Tactics
A large amount of consumer spend occurs around holidays, seasons, and special events. For example, Americans spend almost $2 billion each year on flowers for their moms on Mother’s Day. Marketing to consumers around special events like winter holidays, Valentine’s Day, Mother’s Day, and more can lead to dramatically increased revenue for your business.
Utilize Social Media
Be sure to embrace the power of social media. We spend hours on our phones each day, and a large amount of that time goes to scroll through social media sites. If your business doesn’t have a social media presence, as well as a managed marketing plan, you may be missing out. Consider hiring a social media manager or consulting firm to handle this task if you don’t have time to do so yourself, as these skilled professionals are trained to get your company the best possible exposure online.
Know Your Potential Customers
Understand your customers’ priorities. Almost 60% of homeowners plan to improve their homes this year. That’s a large market that’s waiting to be tapped, so if your business has anything to do with home decorating, home improvement, or landscaping, it’s important to bump up your marketing while the numbers are in your favor. Being stuck at home for the majority of 2020 has helped many consumers make long lists of projects that they want to work on, so be sure that your advertising is ready.
Update Your Website
Most consumers turn to the internet when they need more information about a business. If you don’t have a website, you’re missing out on this business. This is also true if your website is out of date, loads slowly, or doesn’t have a clear way to capture visitor’s information. Work with a talented professional to update your website, so that you’re putting your best foot forward for potential customers. Be sure that you have attractive graphics, clear marketing copy, links to your social media information, and a way to capture visitors’ email addresses. In addition, work out a plan with the designer to regularly update the content so that it stays fresh and interesting.
Use Your Storefront
The signage on your store is an important way that you demonstrate professionalism and advertise to your customers. Almost 60% of potential customers report that they’ve failed to enter a business due to lack of signage or poor signage. Don’t lose business for this reason, when updated signage can actually attract more customers. Instead, spend the time and money to update the signs on your business regularly. Make sure that you’re easy to find and that it’s easy to identify which suite you’re in, as well as which door to use to enter. These simple changes will likely boost your business dramatically.
A marketing plan is crucial for your business, and often includes many components that you’d otherwise take for granted. If you know that you need to revamp your business’s marketing plan, but are unsure where to begin, consider reaching out to a marketing specialist. These talented professionals can evaluate your current marketing, help you make the changes you need in order to grow your business, and help you plan for the future. Having an organized marketing plan will increase your comfort and confidence levels about your business, and will likely dramatically increase your revenue, as well.
Devin is a writer and an avid reader. When she isn’t lost in a book or writing, she’s busy in the kitchen trying to perfect her slow cooker recipes. You can find her poetry published in The Adirondack Review and Cartridge Lit.