Using hashtags in your social media marketing campaigns is a great way to generate interest, engagement and exposure for your business.
Here is a look back at two campaigns that rocked it with #hashtags this past summer.
1. Take a look at how Red Box got their fans to share their favorite ways to watch Red Box movies using the hashtag #HowDoYouRedbox.
Here is the message they are putting out across their social platforms,” #HowDoYouRedbox? Show us on @instagram, and we might feature you.”
They had some really cute entries. Take a look!
Getting ready for the night and hoping this one sleeps through it. #howdoyouredbox pic.twitter.com/OOAV4Kuj90
— Andrew Schleicher (@AJSchlei) August 22, 2014
Hey @redbox, My brother redboxes in his robe, like a true boss #HowDoYouRedbox #Win pic.twitter.com/ktKobfYiSw — Madison Bendorf (@MaddieBendorf) August 7, 2014
They also received some not so fun photos expressing frustration with Red Box’s that were not working correctly. This provides some really great feedback to the company and gives them an opportunity to address the issues and make it right with the unhappy customers. “Sad night, #howdoyouredbox WE DON’T because they’re not in service.”
#2 Is The ALS Ice Bucket Challenge.
They had people submitting and tweeting videos from all over the country. The hashtags they asked everyone to use where #icebucketchallenge, #alsicebucketchallenge and #strikeoutals. This campaign not only went viral but it brought in over $115 million dollars in donations! That’s a successful campaign.
Here’s a fun compilation video of some of the submissions. Take a look.
When planning your next campaign ask yourself what hashtags could you use? Make it catchy but relevant. Be sure to let your audience know on your landing page, website and through social media what your campaign is about, how they learn more, and how they can follow or submit content using your specified hashtag. Good luck!
I hope you enjoyed this post. Follow me anytime on Twitter. For more social media tips follow my hashtag #socialmediahelp4u.
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Carol Lawrence is the owner of Social Media Help 4 U, a virtual based business that supports authors and businesses based on integrity. Social Media Help 4 U offers conscious based business services, providing intuitive and skill based social media management, product reviews & consulting. Carol and her team manage social media accounts for busy business owners, authors and entrepreneurs. They assist their clients in building their online presence, engagement and connections with like minded people, customers and clients. They are fully aware that their clients online reputation is at stake. With the values of integrity, honesty and dependability being their top priority. Carol enjoys writing, the outdoors, having fun with her family & friends and interviewing movers & shakers in the writing/entrepreneur world.
