Top Inbound Marketing Mistakes for Marketers to Avoid

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Components of Inbound Marketing
Components of Inbound Marketing (Photo credit: Gavin Llewellyn)

 

 

 

 

 

 

 

 

 

Inbound marketing deals with adopting methods to target warm and well qualified leads rather than reaching out to the improbable and cold targets. In today’s business, inbound marketing has become a very vital tool for getting success in various business ventures. This is due to the fact that the customers today have become well-informed and avoid responding to cold calls and mass media advertising. However, the online marketers are often seen committing few common mistakes, which could be easily avoided. The below is the list of some top inbound marketing mistakes for marketers that you can easily avoid with conscious efforts.

Customers Testimonials

Customer testimonials play an important role in getting a tangible amount of traffic towards your site or blog. However, if you produce some generic kind of customer testimonials, these may appear suspicious to people visiting your site. Also, there are many marketers who put several fake testimonials to get more traffic to their sites. The feedback which makes any business or company appear godly is considered as unnatural. So, instead of creating and promoting fake testimonials, you need to focus more on few legitimate testimonials as these could easily influence your potential clients.

Press releases

Press releases play a key role in raising your company’s profile to a great extent. So, when you are creating them, you are supposed to make it interesting and avoid repeating the same old facts and statements. The quotes that you incorporate in these press releases should be compelling and fresh. Interesting press releases are important aspect of content marketing, which have the potentials of attracting more people towards your business and its brand. After all you want to excite your potential customers with different announcements and not boar them.

The products or services page

A majority of customers today depend on internet to collect details regarding any brand or its company. At some of the company’s business websites you do not find clear information regarding their products or services. In fact, this is the first place where your potential customers could find information about your brand. So, the interest of your potential customers would soon die down if they fail to see any information over your business website. These pages should explain visitors your various products and services. It also helps in your search engine optimization efforts.

Insignificant Content

In order to appear more professional, there are many marketers that make a mistake of including a number of technical jargons during their communications with their clients. However, customers often do not understand these jargons easily and thus avoid responding to these communications. Hence, it is imperative to develop a content that can be easily understood by your customers. This can encourage your clients to respond and share your content with others. Also, with such insignificant content, your website rankings too are hampered to some extent.

Correspondence newsletters

Markets sometime commit a mistake of sending the same old email newsletter to all their clients with inappropriate information. This will simply gives a bad impression about the company the marketers are representing. Eventually, this mistake can drive away your potential clients from your brand. The email newsletter should be sent out to your potential clients in a proper custom format along with giving relevant details about your products or services as per their preferences.

Conclusion

The inbound marketing is seen with some simple and straightforward mistakes, which the marketers often ignore. For people who are serious about their inbound marketing efforts should avoid the aforementioned mistakes, thus saving your company from the inbound promotion gaffe.

About The Author: Alyssa Clarke is a writer. She loves writing, travelling and playing. These days she is busy writing articles on social media.

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