In the age of digital marketplaces, few things are as important as website design. Responsible for being the first point of contact many customers will have with your business, ensuring that your site is both attractive and user-friendly can make or break a sale. If you’re considering setting up a website or updating your current site, here are some things you need to know about the importance of website optimization.
The Importance of Website Design
Websites that feature a clunky layout or interface can quickly cause customers to become frustrated and turn elsewhere for service. In fact, around 38% of users say they will stop engaging if they find the layout of a website to be unattractive. A layout that is uninviting and unfriendly to users is one of the best ways to soil the chance at a positive first impression and make customers more wary of trying out your services. To combat this, there are a couple of things to keep in mind when creating the best website for your customers and business.
- SEO Optimization
SEO (search engine optimization) is essential for businesses to be able to compete in a digital marketplace. Incorporating SEO into your webpage design is one of the best ways to ensure that your site receives a high ranking when services like yours are searched for. This can be tricky for businesses to implement on their own, which is why partnering with a web design agency or SEO specialist is key when it comes to optimizing your website with SEO.
- Building Trust and Customer Service
This goes hand in hand with creating a strong first impression with potential customers. When websites look clunky or poorly put together, the chances are most customers won’t trust your site or your business to deliver the quality they’re looking for. Building a sleek, modern, and user-friendly site is key if you want to entice customers to trust in your brand and give you a chance to prove that you are deserving of their business.
- Staying Competitive
If you haven’t taken steps to optimize your webpage, chances are you’re falling behind the competition. If you want to stay relevant in your industry, it’s more important than ever to have a strong online presence and show consumers that you are someone they will want to do business with. If a clunky and unattractive website drives away potential clients, they will be more likely to head to a competitor’s site making it harder to get those potential customers back. The best defense against this is a good offense which includes making sure your site is able to compete with the other businesses in your industry.
- Easy Navigation
When building the perfect site, ensuring easy navigation should be a top priority. If a customer has to spend more time than necessary looking through menus or trying to navigate multiple pages just to find what they’re looking for, they’re likely to stop engaging altogether. The best site navigation should be easy, quick, and self-explanatory. This includes broad headings with drop-down menus encompassing categorized subtopics and search options that make finding products or information quick and easy.
- Sleek Stylish Layouts
If your website looks like it came out of the 1990s, customers are more than likely to be instantly put off. To prevent this, work with a web designer to bring your site into the 21st century with eye-catching high definition visuals and a consistent modern style that flows throughout the entire site. This helps keep the customer engaged by giving them something to look at while they peruse for information. A cohesive style will also allow for a greater amount of brand recognition and allow customers to recognize your site more readily.
- Fast Response Times
While sometimes customer’s own internet is to blame, site load times are quickly becoming more important in the digital marketplace. Nearly 47% of consumers say that they expect a page to load within two seconds or less. If a page is slow to load, most people tend to get frustrated and try a different site. While we’d like customers to be patient, unfortunately, most consumers are only willing to wait five seconds before throwing in the towel. When creating a cohesive website, load times are something to consider and work on at length with your designer. Load speeds can even impact your SEO ranking as engines like Google factor in site speed when filtering results.
Overall, strong website design is one of the most important things a business can invest in, and it is one of the best tools for drawing in new customers and expanding your brand name. If your current website is clunky, awkward to navigate, outdated, or experiencing slow load times, working with a professional web designer can help get you back on track. If you’re tired of losing out on potential online customers, this is something to seriously consider.
Protecting Your Home Office and Servers
Whether you’re operating retail outlet from a single location, using a physical location for digital sales, or you have a main office where your servers are housed, keeping these locations secure and protected is just as important as keeping your website up to date. Today, one in every seven businesses uses an alarm system to keep themselves protected. While it’s nice to think it will never be needed, it’s better to be safe than sorry when it comes to protecting your products or valuable information.
Installing an alarm system can help keep on-site staff members more protected, as well as allowing you to better protect your assets and investments. Some alarms even allow you to receive real-time updates about when doors are opened, how long they’re left open for, and where they’re located in the building. This can also help cut down on employee dishonesty as you’ll be able to take note of any suspicious activity such as an employee entering an area where they shouldn’t be or someone loitering in a space for too long.
In today’s digital world, keeping your website up to date and user-friendly is one of the best ways to expand your brand and entice new customers into purchasing your products or services. This coupled with a state-of-the-art alarm protection system can help secure your businesses and ensure that you can remain a serious contender within your industry. If your site needs updating, reach out to a website design specialist and discuss what you’d like done and what they can do. You can also reach out to security services to see what options they have available for cameras and alarms. Both of these combined are powerful assets that businesses can’t afford to pass up.
“Devin is a writer and an avid reader. When she isn’t lost in a book or writing, she’s busy in the kitchen trying to perfect her slow cooker recipes. You can find her poetry published in The Adirondack Review and Cartridge Lit.”