2 Responses

  1. I love hootsuite and other programs like Sprout Social for monitoring all of my interactions and keywords. However posting from them can backfire. I recently read an article on the difference in engagement with branded/schedule posts via hootsuite and the like. Huge decrease when users see that you are scheduling out posts.

    • Carol Lawrence

      The trick is to do both. You want a lot of activity and sometimes it’s impossible to be on all the time. I schedule posts and intermittently jump on for live interaction. Especially during the time I know my audience is actively online.