Social media is an essential tool for businesses of all kinds. If a business is successful at marketing and managing their brand on social media, brand awareness and conversions can skyrocket. And one major aspect of social media management is increasing customer engagement. So let’s take a look at a few tips to help you boost customer engagement on your business social media pages.
Create Video Content
While many businesses focus on creating great written content for their audience, visuals like video content are becoming increasingly important. Consumers want to feel like they’re truly connected to a brand, and creating video content can help facilitate this feeling. Videos allow companies to put a face and voice behind their brand and show that they’re not just a bunch of robots making transactions. When companies post video content regularly, they’re sure to see a boost in engagement. Audiences want to see businesses show how their products and services work and will be happy to see more videos.
Everybody loves free stuff, right? So consider hosting giveaways to help attract attention — with about 79% of consumers researching a brand after receiving a promotional product, giving away promotional items can do wonders for your business. Giveaway contests could be anything from having consumers share photos with a brand-specific hashtag or even just sharing a certain post. Either way, consumers are going to want to participate and therefore, increase their engagement.
Sharing Follower Posts
Even if a business is getting a lot of likes and shares, their customers aren’t going to feel completely engaged until the business shows some love to them. This is why it can be a great idea to share other people’s content — if a follower or customer posts something about the brand, consider sharing it or at least replying to it. In doing this, followers will see that the business really does pay attention to their audience and is more likely to interact with the brand. From giving a quick “like” on a customer’s photo to answering questions to sharing a post about the brand, these little interactions really make a big difference.
There are a lot of important technology features businesses need to be mindful of — like understanding the growth of mobile VoIP, which was expected to hit about one billion users last year. But social media platforms require a heavy focus in today’s digital society. In 2017, businesses said their two top priorities were driving sales (51.3%) and building brand awareness (48.4%). So if you’re looking for more ways to do just that, consider one of these simple social media tips to help get you started.