How to Market Your E-Commerce Site on Social Media Platforms


Having a presence on social media is important for all businesses, but especially e-commerce companies. Since e-commerce sites are strictly online, it’s crucial to be able to drive consumers to that site. The e-commerce market is growing rapidly, with about 79% of consumers saying they shopped online in 2017. So if you’re looking to grow your site and utilize social media appropriately, keep reading for some helpful tips.

Interact With Your Audience

It’s no longer enough to simply post company updates on your social media platforms. Consumers are looking to buy from companies who show they truly care about their audience — and interacting with followers on social media is a simple way to do this. Ask questions, respond to consumer comments, and join groups to actively discuss shared interests. Doing this will show consumers that there isn’t just a robot managing the company’s website, but that there are real people who want to get to know their consumers. You can even treat your social media followers with special care and host contests or giveaways. Interacting with followers is something every business should be doing.

Utilize Share Buttons

Another great tip for e-commerce sites is to integrate social media accounts into the company’s website. This way, consumers who visit your site can not only quickly find and access your social media accounts, but they can also share your products and services on social media. This can be especially beneficial for companies in the fashion business, with the number of fashion consumers expected to increase to more than 1.2 billion by 2020. Companies should also have something like a blog on their website that combines social media post topics and important information. This can allow consumers to get further information than what a tweet or Facebook post allows. When writing a blog post, companies should link to it on their social media pages so consumers know where they can learn more information about that specific topic.

Post Product Videos

One of the most popular types of posts on social media is videos. Companies can utilize videos on Facebook, Instagram, and other platforms to show consumers actual people using the products they’re selling. Companies can even start their own YouTube channel for longer, more informational videos. Using video platforms is an easy way to put a face to the companies name — when consumers see people using the products your company sells, they can better understand the product and feel more comfortable making a purchase. Videos can help educate your audience and build a connection that words on a screen can’t always do.

With almost 12 million trucks, rail cars, and vessels moving goods across the transportation network, buying something from an e-commerce site has never been easier. And with these simple tips, you’ll be able to connect with your audience on social media and help increase engagement and sales.