In case you missed it. Facebook is rolling out new call to action buttons for Facebook Pages. I’m hearing reports from other social media managers they are starting to see them on some of their pages. I know I have several clients excited about the options, especially the Shop Now button. Which button will you be using? Have you seen this available on your page yet?
Page admins will be able to select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page.
The seven calls to action available are:
“For online retailer Dollar Shave Club, using the call-to-action button helped boost its customer acquisition efforts:
“Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club”
According to FB the call-to-action feature will roll out in the US over the next few weeks and worldwide next year. This was stated in December 2014.
See all the details here: https://www.facebook.com/business/news/call-to-action-button
Be sure to read this really great article from Post Planner that breaks down where to find the new feature, how to edit it and monitor your call to action clicks.
Carol Lawrence is an author, social media manager and consultant for authors and busy business owners. She is the owner of Social Media Help 4 U and has trained with Kate Buck Jr., Sandi Krawkoski, Kelley Fidel and Frank Kern. Learn more about her services including social media management, consulting and digital marketing assessments. In need of some assistance? Have social media questions? Fill out her contact form and schedule an appointment today!