If you own a cell phone, a computer, a business, or are between the ages of 15 to 65, you probably use social media on a daily basis. Social media is a great way to stay connected with your friends and family and to learn about what’s going on in the world. Social media is so useful in our personal lives, and it’s even more helpful for someone who deals with SEO.
When people think of SEO, they usually think of content marketing or Google search results. Typically, they aren’t thinking of how social media can be related. However, good social media practices can actually help improve a business’s SEO success and bring customers through the door. So, if you’re trying to come up with ways to utilize your social media as an SEO platform, keep reading.
According to Forbes, links in the SEO world are a lot like followers on social media. They’re similar in terms of how the quality of the followers and links matter over the quantity. It’s important to make sure that followers are not bought, rather that they’re gained with quality services, content, and interactions. So, if your business is currently running a special on buy-one-get-one t-shirts, use your social media accounts to advertise it and let the customers know that they can only access the deal by liking your social media page. This will definitely help increase your following without having to pay for anything.
Even though Forbes says that it isn’t fully all about how many followers you have, if you do have a lot of followers it can also help your business. For example, the more followers you have on your Facebook page, the more content shares you’ll likely receive. If a lot of people like what they see, they will share it with their followers, who may even share it with their own followers as well. The more people you have following your content, the better chances you have to create a viral post. Taking advantage of different promotion tools like Facebook targeting can really help reach a large number of people.
Finally, it’s important you take a look at your content and remind yourself that it’s not all about what you’re sharing. Your social media should help build your brand, so don’t post things just for the sake of producing content. While it is important to get your name and product out there, you have to remember that followers don’t always want to see product pitches. Post things that your followers can engage with like polls or pictures. Use things that will grab the reader’s attention, instead of an advertisement that they will probably just scroll past. Use your social media with integrity and keep your company’s values in mind.
Social media and SEO are actually pretty closely related. And considering that SEO is a $65 billion industry and is expected to grow, it could really benefit you to learn how to use social media and SEO together.