Ha! I bet you thought this was another post about chasing the opposite sex didn’t you? Well it’s actually about your social media presence.
Are you flirting with every social media site out there? Instagram, Twitter, Facebook, Pinterest, Google+, and so many more? Does your Facebook page look like a ghost town? Is your Instagram account growing mold? Here’s a tip from someone who manages multiple accounts per day. Stop trying to be everywhere. Either clone yourself, hire some help or pick one, maybe two social sites and set a goal. Create a plan and take action.
For instance. If you choose Facebook to be the social media site you are going to meet new customers/clients and grow your business with then take the necessary steps you need to take to make this happen.
1. Create great content to share on a regular basis.
2. Post often. Use a calendar to keep track and plan out your posting activity. Schedule some posts ahead of time (to cover your really busy days) and post live and engage as often as possible.
3. Take advantage of Facebook ads and promoted posts.
4. Use relevant hashtags. Don’t over use them on Facebook. Just a few here and there.
5. Have fun, get to know people, let people get to know you and your biz.
6. Unclear where to begin? What social site to be on? What to post? What your social presence is lacking. You need a digital marketing audit.
The bottom line is, when we spread ourselves to thin, there’s no way we can do the best job we possibly can. We become mediocre at best. Your business deserves to be treated like the king or queen that it is, so take your online presence seriously and commit!
These are just a few of my tips. Look around my website and sign up for my newsletter for lot’s more!
Carol Lawrence is an author, social media manager and consultant for authors and busy business owners. She is the owner of Social Media Help 4 U and has trained with Kate Buck Jr., Sandi Krawkoski, Kelley Fidel and Frank Kern. Learn more about her services including social media management, consulting and digital marketing assessments.