The art world continues to grow on social media. More and more creative individuals are utilizing Twitter, Instagram, Facebook, and Tik Tok to promote their websites and business pages. Some artists have been flourishing for years, while others are just getting started. Here are some social media tips for artists who are trying to grow their businesses.
First and foremost, you need to post consistently in order to gain a following on social media. Find the best time each day to share pictures and inform followers about product launches, and keep that time consistent. You may even consider utilizing an app or software that allows you to plan out posts ahead of time so you don’t have to physically post each day. This could help you establish a consistent schedule for each day, week, and month.
Allow Your Personality to Shine
People are drawn to individuals who are kind, happy, and engaging — even on social media. When it comes to promoting your art products, make sure to let your personality shine through your social media pages. You don’t want your profiles to be about business 100% of the time. Share some facts about you, where you’re located, and how/when you got into art. Be sure to talk about the medium of art you practice and how you became successful with it.
Perhaps you are an artist who creates home decor and apparel using dye sublimation, which is a unique process that achieves virtual photographic quality. The high-resolution, four-color process provides detail, vibrant color, and clarity of subtle and continuous tones. You could share a video of yourself working through this process to present both your personality and your artwork to your followers.
Interact With Fellow Artists
There’s a common misconception that interacting with your “competition” will hurt your own business and sales. However, when it comes to the art community on social media, it’s best to make friends within it. Interact with fellow artists on Twitter, Instagram, and other social media platforms. You’ve likely bought their products before — and you should continue to even though you now sell your own art. It’s best to support one another by interacting with and promoting each others’ businesses through follows, likes, comments, and shares. This allows for more growth in the art community and more growth for your own business on social media.
Engage With Your Followers
On a similar note, you should also engage with your followers. Potential customers will be more likely to buy your products if they see that you care about your business and the people who contribute to its success. Like and respond to comments, especially compliments and questions.
Ask for Your Followers’ Advice or Ideas
Alongside follower engagement, ask for their advice or ideas as to what they’d like to see in your next product launch. Perhaps you make custom printed t-shirts and sweatshirts. To make you stand out from this industry that is valued to be $6.9 billion by 2027, ask your loyal customers what they’d like to see. Perhaps a customer has an idea as to how you can spice up your current t-shirt line, or maybe you can earn a big chunk of business through another follower’s idea. Be sure to shout-out any customers who helped you out. It’ll show that you care about your followers.
Take Quality Pictures of Your Products
The quality of your products will be determined by how your customers view them. This means that how you advertise your products on social media is crucial to making sales. Designate a spot in your home with good, natural lighting, and a backdrop to take high-quality photos of your products. Whether you make custom printed t-shirts, earrings, or embroidered products, pictures with good lighting and a consistent background will look aesthetically pleasing to customers and make them more likely to buy from you.
Provide Decoration Suggestions Through a Blog
Your social media pages likely include links to your website or business page and other social media profiles. What else could you link to? Consider starting a blog to increase traffic to your website. On this blog, you could provide decoration suggestions. Many people like pieces of art but may not know how to place them on a wall in an aesthetically pleasing way. That’s where you come in with your art expertise. You could write short blogs on how to decorate particular rooms in the home, such as the living room or kitchen.
Roughly 14% of homeowners planned to make improvements to their kitchens in 2018 — and perhaps adding one of your products, such as a handmade calendar, painting, or custom clock, could additionally spruce up one’s kitchen. Individuals who aren’t art-savvy or who don’t have an eye for design may find your suggestions to be really helpful, which could lead them to share your artwork with others.
Showing that you care about your business, your customers, and the art industry and those within it is key to growing your art business on social media. Sharing your passion for what you do will bring you more followers and allow you to make more sales. Consider these tips as you build your art career through social media.
“Devin is a writer and an avid reader. When she isn’t lost in a book or writing, she’s busy in the kitchen trying to perfect her slow cooker recipes. You can find her poetry published in The Adirondack Review and Cartridge Lit.”