Mobile Live Casting is what is hot right now. What is mobile live casting? It’s live streaming video through a mobile app.
Meerkat and Periscope are two very popular mobile casting apps right now. Have you tried it? I’ve tried Meerkat (@)and planning on exploring Periscope this week. One thing that is fun is on Meerkat is that people can leave comments in real time! Being able to answer questions live will help you be able to keep the conversation going.
One fail I’ve seen so far is if you are on an Android you can’t be cameod in to join someone else’s live stream on Meerkat. Hopefully this changes very soon. It also is kind of weird talking into the camera and trying to keep a conversation going. You don’t hear anyone respond you only see their live comments if you are on Meerkat. Periscope saves the streams for 24 hours. Meerkat doesn’t but if you use Katch you can record your streams. You have to use the hashtag #Katch so be sure to click the link and follow the instructions.
I’ve seen many ways businesses and marketers are using these live streaming apps.
Here are just a few.
The Weather Channel – @weatherchannel broadcasts storm warnings and answers viewers questions.
Grant Cardone – @grantcadone broadcasts answers to billionaire business questions.
Antonio Harris – @horatioush Shares Social Media Tips.
There’s a wide variety of options on how you can put this to use to grow your business.
Here are a few of my suggestions:
* Live stream from your next conference or event
* Trainings from your office. * Share daily inspirations and help motivate people. * Social Media Tips.
* Business and life tips. * Interviews *Kids crafts – live interactive how to streaming. * Cooking
* Highlights from your scenic vacations. *Daily world news events.
Update! (July 17th-2015) I did my first few live Meerkat streams today. You can see one right here! This was a practice run. I’ll be zeroing on social media tips on my next ones. Thanks for watching. Follow me on Meerkat @
Update (March 29th – 2016) I didn’t really enjoy using Meerkat. If you are considering live streaming look into live streaming on Facebook.
Ready to learn more about Mobile Live Casting? Take a look at Brian Fanzo’s slideshare. This guy knows his stuff. The first live stream I watched him do he was streaming to Periscope and Meerkat at the same time plus doing a podcast. Holy Cajezzus.
Carol Lawrence is the owner of Social Media Help 4 U, a virtual based business that supports authors and businesses based on integrity. Social Media Help 4 U offers conscious business services, providing intuitive and skill based social media management & consulting. Looking for social media assistance to grow your online presence and provide top notch customer service? Have a marketing budget? Look no further. Multiple packages available. Perfect for for the company who knows the value of a marketing budget and needs help putting their company on the social map! Contact her today!
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