Competition in the law industry is at an all-time high, and because of this, creativity has risen in the way they try to get more and better cases. Use the tips below to get more clients for your small law practice using social media, and you will soon be a name to reckon with.
Hire an Expert
Just as you’re a force to reckon with in the law industry, so are proven social media experts a force that’s hard to ignore on their turf. For this reason, you may want to skip the learning curve and hire an expert social media marketer. They will use their experience and resources to put you in the limelight in front of more people who may be in need of your services. With about 400 million entrepreneurs around the world, it’s important to have an edge as far as marketing goes. Working with someone who knows their stuff will afford you this advantage while you stay free to work on other parts of your business.
Establish Your Niche
Don’t struggle to be a jack of all trades, but choose one to master. This will help you sharpen your experience to the point that it will be hard for you to face competition. You likely chose a specialty in law school, but now’s the time to establish that niche and make it known to potential clients.
For instance, if you specialize in immigration and deportation, you’re likely aware that TRAC Immigration has made a notable finding; only 1.5% of the cases involving women and children who have managed to establish credible fear of returning to their country of origin are successful. You may be able to help this population more if you’re able to market yourself as an established and successful immigration attorney on your website and through other media channels where clients could find you.
Another tip that will guarantee your firm success on social media is to stay consistent. Come up with a regular schedule on which you will post content. When you do this, it will be easier for you to become familiar with the people who browse the platforms you choose to market on. The more regularly they see you, the more likely you will be to have your firm come up when they need your services. In this way, you will also be able to drive engagement and get great results after keeping at it for a long time.
Polish Your Website
Finally, every respectable business in this day and age has a website to its name. What makes the difference, for the most part, is the quality of the website. Make sure that your firm has a fast-loading and good-quality website to which you can direct people who want to know more about your firm. Use this site to share useful information.
If you’re a divorce attorney, know that there were 32,985 divorces and annulments in 2019 across the state of Pennsylvania alone. How can you tailor your social media accounts and your website’s content to these people seeking a divorce? Use infographics, quality images, and make your contact information clear so you can get the clients you need.
With these four tips, you’re ready to build your law firm on social media and make it a force to reckon with. Be prepared to try as many things as it takes, and soon, your hard work will pay off.
Devin is a writer and an avid reader. When she isn’t lost in a book or writing, she’s busy in the kitchen trying to perfect her slow cooker recipes. You can find her poetry published in The Adirondack Review and Cartridge Lit.