Supporting Change-Makers, Soulpreneurs, and Conscious Business Owners.
Companies are under pressure to provide rapid, effective customer service across multiple channels of engagement. Without a customer-focused self-service strategy, they risk falling behind, losing customer loyalty and damaging their reputation. This is true not only with traditional retail companies, … Read More
In early March, BlackBerry accused social media accounts Facebook, WhatsApp, and Instagram over claims of patent infringement. During the first week of June, Facebook and Snap, its affiliate, fired back at BlackBerry as the companies try to invalidate the case. … Read More
When bitcoin was invented almost 10 years ago, it was favored by tech-lovers who longed for a market-free, anonymous form of currency. Since then, it’s become the tender of choice for those who buy and sell products on the dark … Read More
New cryptocurrency technology is poised to disrupt the social advertising industry in a rather unique way. FanLogic Interactive is a blockchain company dedicated to creating a platform for hosting brand contests, social fantasy games, and reward systems. Gamification Strategies As … Read More
If you own a cell phone, a computer, a business, or are between the ages of 15 to 65, you probably use social media on a daily basis. Social media is a great way to stay connected with your … Read More
In the old media world, customers rarely interacted with a company’s marketing campaigns. Radio commercials, TV, print media, and billboard advertising may have featured a call to action or phone number, but they rarely demanded active participation. In the new … Read More
Over the past few years, mobile and electronic payments have swept through the nation. With wanting to provide convenience and speed to their customers, many businesses have adopted this technology. But is this market expected to continue to grow? Experts … Read More
Artificial intelligence is set to revolutionize the modern job market in ways those who experienced the digital revolution only dreamed about. According to Glassdoor, artificial intelligence (AI) will be changing almost every part of the American workforce in 2018. AI … Read More
Twitter has made it easier for comedians, politicians, and everyday citizens to express succinct thoughts and connect with users all around the world using catchy hashtags. In 2015, New York Fashion Week’s hashtag (#NYFW) was used an astounding 31.6 million … Read More
Since print ads and other types of mass media are no longer as effective as they once were, digital marketing tactics are a must for most businesses. However, the same marketing tactics that work like gangbusters on Millennials won’t usually … Read More
