If you’re like most business owners, you know that having a website is essential in today’s marketplace. But what if your website isn’t doing its job? A user’s experience on your website should be smooth and seamless. All information should be easy to find and read. The last thing anyone wants is to hit a snag or some other type of mishap while visiting your website.
There are enough technical difficulties in the world as it is. For example, IT departments spend an average of 15% of their time on printing issues alone. This can be extremely frustrating. So make sure your website visitors are not experiencing similar snags! If you think it’s time to build a better website, here are eight tips to help you do just that.
1. Make Sure Your Website Is Mobile-Friendly
More and more people are using their smartphones and tablets to browse the web, so it’s essential that your website is responsive. That means it will automatically resize and adjust to fit any screen size, from desktop computers to tiny smartphones. If your website isn’t mobile-friendly, you’re likely losing potential customers.
2. Use Good Design
Your website’s design is critical as that’s where 75% of its credibility comes from. It’s the first thing people will notice when they visit your site, so it must be attractive and user-friendly. If your website looks dated or amateurish, potential customers will be turned off.
Make sure you use good design principles when creating your website. This includes using fonts, colors, and layouts that are easy on the eyes and consistent with your branding.
3. Employ a Good Content Management System
A good content management system (CMS) is essential for any website. It enables you to easily update your website’s content, including text, images, and videos. A CMS also makes it easy to add new pages and blog posts and change the overall layout of your site.
If you’re not using a CMS, you’re missing out on many benefits. A good CMS will make it easy for you to keep your website updated, which is essential in today’s competitive marketplace.
4. Optimize Your Website for SEO
If you want your website to rank high in search engine results, you need to optimize it for SEO. This means including keywords and phrases in your website’s content, titles, and tags. You can also use Google AdWords to help improve your website’s ranking.
By optimizing your website for SEO, you’ll get more traffic from search engines, resulting in more leads and sales.
5. Keep Your Pages Uncluttered
When people visit your website, they should be able to find what they’re looking for quickly and easily. This means keeping your pages uncluttered and organized. If there are too many things on a page, it will be confusing and overwhelming for visitors.
Make sure each page of your website has a clear purpose and is easy to navigate. Also, avoid using too many fonts, colors, and images. This will only make it more difficult for people to find what they’re looking for.
6. Enhance Site Load Time
No one likes to wait for a website to load, so it’s important to make sure your site loads quickly. The faster your site loads, the more likely people will stay on it. You can improve your site’s load time by optimizing your images and using a caching plugin.
If your website takes too long to load, people will leave it and go to a competitor’s site. This can cost you valuable customers and sales.
7. Use a Simple, Easy-to-Remember Domain Name
Your domain name is your website’s address on the web. It’s important to choose a name that is easy to remember and spell. You also want to make sure it’s relevant to your business. For example, if you own a pet store, you might want to use a domain name like ‘mypetstore.com’ rather than something like ‘123456.com.’
8. Choose a Good Web Host
A good web host is essential for any website. They provide the infrastructure and support you need to keep your website running smoothly. They also offer a variety of features, such as unlimited storage space and bandwidth, that can be helpful for growing businesses.
According to a recent USSBA study, small businesses account for 44% of the country’s GDP. This is why small businesses need to have a good website. By following the tips in this article, you can create a website that will help your business grow and succeed.
Devin is a writer and an avid reader. When she isn’t lost in a book or writing, she’s busy in the kitchen trying to perfect her slow cooker recipes. You can find her poetry published in The Adirondack Review and Cartridge Lit.
