There are tons of apartment complexes in your local area, so there are different things you must do to ensure your apartment complex will stand out to your tenants and prospects. While traditional marketing strategies are still good to use, more emphasis should be on your Internet presence, like your website. Having said that, the following is what you should do to make your apartment complex website more helpful for both current and future tenants.
Make the Website Easily Navigable and Accessible
If prospects or current tenants come across your website and have a hard time finding various important information, they will likely get frustrated and leave your site. This, in turn, may discourage prospects and tenants from looking at your property. Also, tenants may also lose enthusiasm and interest in your apartment when seeing this, thinking that you are not that professional and is unreliable.
To make your website easily navigable and accessible, you must ensure the site has fast loading times. Using Google’s Page Speeds Insights tool will give you feedback on your current load times and how to optimize your site’s speed. Your site must also be mobile- and user-friendly!
List Local Professionals With Reviews
Young renters that are new to your area may be unaware of practicing local professionals. When Americans get one billion colds annually, it would be helpful to tenants to have lists of local doctors, dentists, chiropractors, Urgent Care centers, and more. Along with contact information, place links to the professionals’ websites as well as reviews. You’ll find that young tenants will find it very handy to have resources right where they live!
Provide Emergency Numbers
There’s nothing that says your business is reliable other than having easily visible/quick access to emergency phone numbers. With about 733 auto-related accidents on an hourly basis, it’s a good idea to have the numbers of local auto repair shops, towing services, reputable lawyers, and more on your business’s website. So, emergency numbers are and should be the first thing accessible when emergencies occur.
Upload Walkthrough Video Tours
An effective commercial website is a site that tells users what they need to know about the website owner’s product, making it easy for them to purchase the product.
What’s tricky in the apartment industry is that that product is a living space. So, it’s not something that can be represented particularly well by words and photos alone. You really need video tours to get the best possible sense of the floor plan. Essentially, you are showing a digital, online version of what they would get if they came to your community. This gives your prospect comprehensive knowledge of the product and helps them make an educated decision about whether or not to call your business and schedule a tour.
Create a Message Board for FAQs and Tenants Chats
Every year, 33% of renters move. To help tenants make friends their own age within the complex and to better know the area they are now living in, you can install a live chat program on your website. Current and potential tenants can ask questions, and your team can quickly and easily provide information. Tenants can even chat with one another!
Better yet, you can program the live chat feature with standard answers to common questions. This is a great way to minimize the amount of time and energy that your team has to devote to answering the same questions over and over again throughout the day. Not only is this communication method easier for people on their phones, but it also will not require your team to divert attention from tours or other tasks.
If you’re looking to enhance your apartment business’s website, consider these tips. A well-designed website with helpful features will entice more tenants to schedule tours and sign leases.
Devin is a writer and an avid reader. When she isn’t lost in a book or writing, she’s busy in the kitchen trying to perfect her slow cooker recipes. You can find her poetry published in The Adirondack Review and Cartridge Lit.
