All the COVID-19 craziness has put a damper on large public events. However, life is slowly returning to normal. That means there are going to be small events happening during the summer. That’s where your event planning business comes in. People are going to turn to you to help plan their events. If you are a new company starting out, you are going to need to promote yourself properly. As you promote yourself through your website and social media, keep these five topics in mind.
The Unique Qualities Of Your Business
With around 400 million entrepreneurs worldwide, how do you stand out? What are your strengths? What do you have to bring to the table? Remember, you are the product to these people looking for a way to plan their events. You have to convince them that you are the best choice. Play up your strengths. Show off your personal best. Do you have any bonuses that you want to offer your potential clients? Put those out on the table. You have to sell yourself to the best of your ability. You can show off your unique qualities by displaying photos of past events you’ve planned as well as positive customer reviews you’ve received.
Health and Safety Priorities
Everyone wants to make sure that their events are safe and healthy for everyone. This goes double for how people view public and personal health due to the pandemic. You have to assure them that your business will follow all city/state health and safety guidelines that are currently in place. Walk your client through all of your safety protocols. Show them that you take health and safety seriously and will make it a priority at their event. You have to show them that they will be in good hands and that they can trust you to follow the proper protocols.
Sympathies With Stress
Stress is a normal part of life, and planning an event can make it worse. Almost 50% of women find planning their wedding more stressful than they imagined. In fact, it was reported that 11 hours each week were spent planning weddings. Even you will experience stress when you plan events. Part of the job is being helpful and taking stress from the customer, so you have to show empathy to your clients. Take the time to hear your client’s concerns. Maybe let them vent a little bit before you get down to business. The trick is to show them that you care about their particular needs, questions, and concerns.
This is another detail you cannot ignore. Your connections will help you get features and details that will make your client’s event one that no one will forget. Take a look at whom you know. Can you give your client a rocking party? That will depend on whom you know. Before you can get there, you have to look at a few factors in your connections.
Do they have a good reputation? One bad reputation can ruin the image of any business. You don’t want that. Always do your research before you make a connection with a company. Can you afford these people’s services? You have to have the right amount of cash to work with them. If you and/or your client can’t afford them, you have to let them go. Take a look at your business’ budget before you begin. Once you have your connections set up, you can work from there.
Sometimes, things don’t always work as planned. There are some schemes and plans that can fall through. Things can get canceled, and unexpected damages can occur due to natural disasters and accidents. In fact, nearly 98% of all insurance claims are property damage accounts. So, you have to have a backup plan. This will show the client that you came prepared for anything that can go wrong. Sit down with the client and show them all of the options you have to make their event happen. You just want your client to be happy, and you may have to go out of your way to do that.
Confidence is key to your clients and business. You have to show them that you know what you are talking about, so ensure each of these topics is covered when you promote your event planning business this summer. Make them proud in their choice of turning to you for their event planning.
Devin is a writer and an avid reader. When she isn’t lost in a book or writing, she’s busy in the kitchen trying to perfect her slow cooker recipes. You can find her poetry published in The Adirondack Review and Cartridge Lit.
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