Search engine optimization is constantly changing and it’s important for companies to keep up with the changes. This is especially true seeing as how around 93% of online experiences start with a search engine — so if you want to increase your visibility in search engines, SEO is a must. So to help your website perform as best as possible this year, let’s take a look at a few important trends to know about.
Increasing Site Speed
If a consumer visits your site and has to wait more than a few seconds for the page to load, chance are, they’re going to move on to a competitor’s site. This is why it’s so important to make sure your page loading speed is two or fewer seconds. If your web page speed is slow, take action sooner rather than later to increase it. In doing this, you’ll minimize the risk of losing potential customers to impatience.
Optimizing for Voice Search
With today’s technology, like car systems and smart home features, more and more people are utilizing voice search. Because of this, you need to ensure you’re keeping voice search in mind when optimizing your site — you should consider using long-tail keywords and phrases people actually say when they talk. Incorporating natural language into your content is becoming more and more important.
Obtaining Quality Backlinks
By receiving high-quality backlinks from other domains, you’ll be able to, hopefully, increase traffic from your target audience. If you have yet to explore backlinks, now is the time to do so. Having links from other pages shows consumers that you’re site is reputable and worth checking out, which is important to build your brand.
Making Sites Mobile-Friendly
Everyone uses their smartphones for everything these days — from ordering food to checking social media to making Google searches, smartphones serve endless purposes. And because so many people are relying on their phones, you need to ensure your website is mobile-friendly. This way, when a consumer visits your site on their phone, it will be responsive and work as it should.
Creating Great Content
If you want consumers to show an interest in your business, then you need to produce great quality for them. While some businesses focus on producing a lot of content, it’s important to choose quality over quantity. When you post information that is useful, informative, and interesting, you’re more likely to see an increase in conversions.
Today’s digital age means you need to make sure your online presence is the best it can be. So keep these simple SEO trends in mind to help your business grow this year.