Every type of business needs to market itself in order to attract customers. This is true for law firms as well. Law firms handle many different types of clients, and if you want potential customers to find you and consider hiring you for their needs, you need to market to them effectively. Here are five expert tips for marketing your law firm.
Create a Good Website
Globally, there are about 1.8 billion websites operating every day. How will you make your website stand out among them? In order to attract clients, you need to have a website that is both useful and easy to navigate. Focus on providing quality content and using search engine optimization to make your site show up in search engine results. While you still need to get people to visit your site, once they get there and see a professionally made website with clear contact information and useful content, they’ll be more likely to choose you over a different law firm.
Claim Your Online Presence
Make sure that you are claiming your business on every online directory or review site that you can. This will help you to connect with the visitors to those sites as well. By claiming your presence on these sites, you can control what kind of content you post and put your name in more places. This will improve your SEO and steer more people toward your law firm.
Encourage Clients to Leave Reviews
Word of mouth is very important when it comes to getting new clients. While you can hope that your current clients will refer you to their friends and family, you can also ask them to leave an honest review about your work on different websites. Many major search engines and directories provide an option for users to leave reviews about a business. So send your clients a quick, friendly note asking them to please help you if they are satisfied with your work. With 95% of pending lawsuits ending in pre-trial settlements, you should be able to find a customer that positively benefited from your services. This request is more likely to result in direct action by your clients rather than if you just hope they’ll tell someone.
Write Engaging Blog Posts
If you want people to buy your services, you need to give them a free sample of what they can expect. This is true in every business, including law firms. But since you’re not going to be giving people samples of legal representation, you need to get creative. Writing engaging blog posts about your area of law can provide useful information for people and get your name out there as a professional in the field. If you specialize in family law, for instance, you can write about custody and what people can expect. Non-custodial parents average 88 days with their child each year. If someone is going through a divorce and reads your blog, they’ll get this information and appreciate your expertise. Put these blog posts on your own site and as guest posts on other websites in order to improve your reach and your SEO.
Stay Visible Within Your Community
While online marketing is extremely important, it is just as important to advertise yourself in the real world as well. Make sure that you are connecting with the people in your community. Engage with others at local events and advertise in local media. People want a lawyer they can trust to represent their best interests. If they know you personally or have seen you at town events, they’ll be more likely to want to work with you.
Marketing your business is essential, so make sure that you’re doing so in a way that fits your law firm’s needs. By following these tips, you can improve your visibility and bring in more clients.
Devin is a writer and an avid reader. When she isn’t lost in a book or writing, she’s busy in the kitchen trying to perfect her slow cooker recipes. You can find her poetry published in The Adirondack Review and Cartridge Lit.