In today’s digital world, businesses have to be active on social media to reach a larger audience, especially younger audiences. Millennials are known for a lot of things, like the 45% of them who exercise regularly, but they’re most well-known for being active on social media and other online platforms. So if you’re trying to reach a younger audience, social media marketing and posting is a must. However, you need to be careful about copyright issues. To help ensure you don’t get into any legal trouble, we’ve compiled a few tips to help your business avoid copyright infringement when posting on social media.
Ask for Permission
Before you post anything, whether it’s a picture, video, music, or other media, that was created by someone else, it’s always a good idea to simply ask the creator for permission to post their work. Even if someone reposted another person’s work, it’s important to track down the original owner and creator. There are laws in place to protect the ideas and products of people and businesses, like the 2016 Defend Trade Secrets Act, but most creators won’t mind their work being shared as long as they’re given credit. So simply ask and say who the creator is when you post it. Additionally, make sure to keep records of any permission you receive so if there is a problem later on, you can show you did, in fact, receive permission to post that work.
Find Copyright-Free Images
There are tons of public sites that provide images to use on social media that aren’t copyrighted. This means you can use these images, usually for a small fee, without worrying about copyright infringement. Whether you’re looking for an image to create a graphic with or an image to add to a post, you can find sites that offer images for use without copyright restrictions. However, it is important to do your research and ensure these sites are legitimate and aren’t using other people’s work without permission. There are a lot of images and videos on the Internet, especially from the 121 years Hollywood has been in business, and it can be easy for websites to steal other people’s work — so just make sure the site you choose follows copyright regulations.
Be Mindful When Livestreaming
Livestreaming is becoming increasingly popular, especially at company events. These videos can be a great way to connect with the audience, particularly if you’re using these video streams to show your business’ products or services. But copyright infringement is a high risk when doing these videos because you may not even realize your violating copyright laws — but even if there is background audio that you’re not aware of, the creator of that audio may have the video taken down on copyright grounds. It’s extremely important to be aware of your surroundings when you’re filming these videos. If possible, consider filming in a quiet room where you know there won’t be any background audio you don’t want there.
Social media can not only be a great way to reach bigger audiences, but there are other benefits, too — even though more than one-third of new paper today is made with recycled fiber, sticking to digital marketing rather than paper marketing is an easy way to go green. But when posting on social media, you need to be aware of copyright issues. So do your homework, be mindful of what you’re posting, and follow these simple tips to ensure you avoid any copyright issues.