It’s no secret that these days, running a successful business requires more than just creating an inviting storefront and providing exemplary service. Business are expected to keep up with digital trends and be able to interact with potential customers through multiple channels. Social media is largely a driving force behind these communications and can be utilized in countless ways to a business’ advantage, especially smaller businesses that rely heavily on aesthetics, such as pizzerias. Here are just a few ways you can maximize your business’ social media impact.
Make Your Digital Mark
Research shows that content marketing can lead to an estimated 40% increase in revenue, but not many pizzeria owners fully understand the impact that your loyal customers can have on getting new ones in the door. When it comes to the more popular social media channels such as Facebook and Instagram, consider creating a custom hashtag that will encourage visitors to post pictures and paragraphs about their experience, followed by the custom hashtag. Then, your business’ official Facebook page can ‘share’ submissions on a regular basis, showing a strong sense of brand identity and consistent customer following.
Of course, you also shouldn’t underestimate the power of professional photographs and visuals. On average, consumers are exposed to 3,000 ads and promotional messages every day, and sometimes, you need to go the extra mile to get ahead of the inevitable competition that comes with big name pizza joints with seemingly unlimited advertising budgets.
“For success with social media platforms and digital channels, visual media is a must,” writes Mano Behera on The Digital Restaurant. “As Facebook analytics show, posts with images have significantly higher engagement compared to text only posts. On Instagram and Pinterest, good quality images are a must.”
The bright side is, you can recycle these images on social media channels as well as in menus and promotion flyers.
Consider The Season
Many pizzerias make it a point to offer special promotions during specific times of year, such as football season. Pizza accounts for about 60% of the U.S. online food delivery market, and if your store delivers, create a deal that only applies to deliveries and advertise it on all social media, preferably, on multiple channels. This maximizes both visibility and potential profits and can draw customers to make a purchase that may have otherwise taken their business elsewhere.
Respond To Any And All Inquiries And Feedback
Finally, it’s important to understands the significance of responding to customer questions and comments. This works as a type of domino effect because it not only increases engagement with the customer you’re responding to, but the public and transparent nature of social media ensures that your responses are almost guaranteed to be seen by multiple pairs of eyes. If someone has a negative comment about their experience, responding in an upbeat yet professional manner will translate in more ways than one.
Ultimately, keeping these social media strategies in mind when marketing your brand and business is the best way to gain new customers and turn one-time visitors into lifetime customers.
Kelsey R. is a writer and an avid world traveler. When she’s not writing or listening to 80s music, you can find her exploring different countries, taking selfies with her dog Lady, and in constant search for the perfect brownie recipe.