If you’re a business owner, you’re probably familiar with the frustration that comes with trying to gain customers and build your brand. All modern-day business owners understand that companies must use social networks like Facebook, LinkedIn, and Twitter in order to increase brand awareness, generate web traffic, get new customers, convert leads, nurture prospects, and increase sales, but for some businesses, an active online presence is the most powerful marketing tool at their disposal. This is exactly the case for those who run salons, especially those that may not be located in major cities and thus have a significantly reduced pool of potential clientele to work with. However, taking advantage of a digitalized marketing strategy using Instagram is often one of the best ways for small businesses to get a leg up in the competitive world of business. Here are just a few Instagram marketing tips for salon owners from some industry experts.
Create An Aesthetic
Instagram may have started as a way for friends to share photos, but now, it’s become a significant platform for countless business owners to express their business’ aesthetic, according to Frontier Business Communications Specialist Alec Sears. However, visuals are especially important for salon owners. Every month over 100 million Americans visit salons, and the nature of a salon is to provide people with a new look. If potential customers aren’t convinced that your salon is fit for the job, they’ll take their business elsewhere. Maintaining an Instagram account for your salon is much easier than most people think. Just remember to take high-quality photographs — or professional photographs, if you have the budget — and upload them regularly.
If your salon already has an Instagram and is looking to try something new, consider this suggestion for improved visibility and customer satisfaction from FitSmallBusiness writer Jillian Ilao.
“If you really want to connect with your audience, set up a day or two every month where you spend the day doing a professional photo shoot in the salon. Once your pictures are ready, you can schedule out when you’ll post them throughout the month using free tools like Hootsuite.”
Demonstrate Your Salon’s Services
One major mistake salon owners make when marketing on Instagram is failing to provide a complete and well-rounded vision of the array of services their salon offers. For example, cosmetic industry figures find that laser hair removal is the most popular aesthetic procedure for women under the age of 35. It’s clearly a marketable service in the beauty industry, but if there are no pictures or descriptions of your salon’s laser hair removal services on its Instagram, you’re virtually guaranteed to be missing out on potential clients. Don’t just focus on one service your salon offers; incorporate as many photographs and media elements as you can to help provide customers with realistic expectations.
Hold Contests Using Custom Hashtags
Finally, one way to give your salon an extra leg up on the competition is to hold an Instagram-based contest. It’s as simple as posting a picture with a succinct call-to-action, such as “post a selfie with your favorite hairstyle using our hashtag and get entered for a chance to win a $30 gift card!” You’ll instantly receive free marketing, enhance the customer experience, and gain the potential for more customers, or at least more followers.
Ultimately, keeping these Instagram tips in mind when considering your salon’s social media strategy is imperative to developing its overall web presence. When it comes to digital marketing, don’t be afraid to use each and every tool you have at your disposal.
Kelsey R. is a writer and an avid world traveler. When she’s not writing or listening to 80s music, you can find her exploring different countries, taking selfies with her dog Lady, and in constant search for the perfect brownie recipe.