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Social Media Help 4 U

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  • 8 Social Media Tip For Salon Owners

    Posted on April 17th, 2015 Carol Lawrence No comments

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    Recently while working with a hairdresser, a problem arose that got me thinking about competition. Competition can be scary to many business owners. I believe that concerns like these are normal and can be very motivating as long as they are not driven by scarcity thinking.

    Here is the problem we ran in to. The salon owner didn’t want her hair dressers to list the address of the salon anywhere on their Facebook pages. Not in their descriptions or on their Facebook messages. The hair dressers needed to be able to clearly state where they were located. Instead of encouraging growth through the use of social media the owner was stunting it.

    If you are a salon owner here are a few tips to drive traffic to your salon with the help of your stylists.

    1. Your stylists should list the address of where they rent a booth in their bio.

    2. Encourage them to post often on their pages about the services they offer and tag your page to share where they are located and the hours the salon is open and what other services they might find at the salon. (Manicures, pedicures, massage, products, etc.)

    3. Ask them to let their audience know if walks-ins are welcome.

    4. Plan a media blast for big events or large sales. Have all stylists send out an email blast and social media blast to their followers about your event.

    5. Give away free hair, nail, spa or self care related ebooks or pdf docs. Use a landing page and an email opt in to capture names and email addresses to build your list. Share your landing page link with your hair dressers. This provides them content for their audience and builds your list. Be very honest about what email list they are opting in to.

    6. Send out monthly newsletters featuring hair tips, latest hair trends, highlighted stylists, self care tips, product sales and more.

    7. Entice customers to tag the salons Facebook page using their smartphones from the shop location to have their name immediately entered into a drawing to win a discount off their next visit or a lovely gift basket of hair and nail supplies.

    8. Ask questions, share tips, draw people into your world. Share content that makes people feel good about themselves. We all gravitate to things that make us feel good.

    I hope my tips get you started. Please don’t be intimidated by social media. It is simply a way for you to connect with the world, share your expertise, showcase how passionate you are about your profession, show how much you care, build a larger following, engage with your audience and grow your brand.

    Here are a few examples of some salons doing really well utilizing Facebook. Be sure to use but not over use hashtags and tagging.

    Wella Professionals

    Brown Sugar Hair and Beauty

     

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    Carol Lawrence is the owner of Social Media Help 4 U, a virtual based business that supports authors and businesses based on integrity. Social Media Help 4 U offers conscious business services, providing intuitive and skill based social media management & consulting. Looking for social media assistance to grow your online presence and provide top notch customer service? Have a marketing budget? Look no further. Multiple packages available. Perfect for for the company who knows the value of a marketing budget and needs help putting their company on the social map! Contact her today!

    Fill out my contact form today. Let me know your name, website url and social media sites you are on. Are you looking for social media management, a consulting call about social media or Facebook especially or are you in need of set up or an assessment? Be specific. I look forward to hearing from you soon.

     

  • Six Reasons Every Business Owner Should Take Social Media Seriously.

    Posted on April 9th, 2015 Carol Lawrence No comments

    Take sm seriously

    Are you taking social media seriously? Don’t be left in the dust. If you’re not in front of your audience your competition is! 

    Here are six reasons you should take social media seriously.

    Social media extends your reach.

    Provides multiple ways for you to reach out and engage with your audience. 

    Social media gives you the advantage to be able to listen to what people are saying about you, your brand and business.

    Social media is one of the best ways to build your community. 

    Increase SEO. Social media drives traffic to your website, events and show cases you around the web when done appropriately.

    You have to go where the people are. With millions of websites/businesses online you have to reach out and go to where the people are. 

     

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    Carol Lawrence is the owner of Social Media Help 4 U, a virtual based business that supports authors and businesses based on integrity. Social Media Help 4 U offers conscious business services, providing intuitive and skill based social media management & consulting. Looking for social media assistance to grow your online presence and provide top notch customer service? Have a marketing budget? Look no further. Multiple packages available. Perfect for for the company who knows the value of a marketing budget and needs help putting their company on the social map! Contact her today! Wondering what the current techniques are to grow your business on Facebook is? Book a consulting call and i’ll tell ya!

    Fill out my contact form today. Let me know your name, website url and social media sites you are on. Are you looking for social media management, a consulting call about social media or Facebook especially or are you in need of set up or an assessment? Be specific. I look forward to hearing from you soon.

     

  • The Power of Pinterest And A Quick Look At Analytics.

    Posted on March 16th, 2015 Carol Lawrence No comments

    Pinterest is Huge! Be sure to pin every (1)

    Hello everyone, thanks for stopping by Social Media Help 4 U. I’m going to be blogging more with short tutorials and tips on social media.

    I hope you like these short and sweet but powerful social media nuggets.

    Today’s social media nugget is about Pinterest. Did you know if you have a Pinterest business page you can access your analytics? These analytics can give you an inside look at what pins your audience likes, shares and comments on. You can also see your average daily and monthly impressions and views. Take a look at the short tutorial i created for you here. The Power of Pinterest 3-16-2015

    Are you on Pinterest? Share your Pinterest url in the comments below and I’ll be sure to connect with you there also! Again, thanks for stopping by! Any particular social media topic you’d love a nugget of wisdom on? Share it in the comments.

     

    carollawrence

     

     

     

     

    Carol Lawrence is the owner of Social Media Help 4 U, a virtual based business that supports authors and businesses based on integrity. Social Media Help 4 U offers conscious business services, providing intuitive and skill based social media management & consulting. Looking for social media assistance to grow your online presence and provide top notch customer service? Have a marketing budget? Look no further. Multiple packages available. Perfect for for the company who knows the value of a marketing budget and needs help putting their company on the social map! Contact her today!

     

     

  • 5 Reasons You Should Conduct A Content Audit.

    Posted on March 9th, 2015 Carol Lawrence No comments

    Click To Enlarge

    Via Salesforce

    How to Conduct a Basic, DIY Content Audit

  • Say It With Confidence. This Is My Fee!

    Posted on March 5th, 2015 Carol Lawrence No comments

    CONFIDENCE

    One key to making your business work is being confident in your fee. What is much worse than potential clients thinking that your fee is too high is for them to think that you don’t feel you are worth what you are trying to charge. If someone asks about a fee, and you give out the minimum fee while mumbling and looking at the ground, you are giving off a vibe that suggests perhaps you are unsure about the fee.

    Instead, you need to practice stating your fee over and over. Tell your friends and family what you plan to charge.
    Talk to other people about the fee. Say it in the mirror and to yourself while you are getting ready in the mornings. The key to being able to share your fee confidently is not letting your throat catch when you say it. Practice it until the butterflies go away. Read the rest of this entry »

  • Buy Today and Save! (Or, How to Turn Off Your Followers Immediately) By Mickie Kennedy

    Posted on February 25th, 2015 Carol Lawrence No comments

    Did you want to stop reading after that headline? I don’t blame you. A sales pitch can be so aggravating. After all, the whole DVR industry has made a gazillion dollars on the premise that nobody wants to watch commercials.

    The same is true for social media updates; fans and followers that may come across your posts are like everybody else: they don’t want a sales pitch.

    But you have a product you want people to notice, you say?

    Stop trying gimmicky advertising techniques to get your point across. There’s a better way.

    for Mickies post

    Craft a Story

    Like writing a press release, crafting a great Facebook or Twitter post (that hopefully links back to your page) requires that you craft a story around your product/service before you pitch it over your network.

    Let’s take home automation, for example. Your company can set up a customer’s house so that the doors lock, the alarm goes on, and all the lights go off all with the push of a button. That’s an awesome product, but how should you begin pitching it to your social followers?

    You could, perhaps, write a blog post and focus the post on home security and crime statistics in your area. Or write it to focus on new apps for the phone that work with the automation. The gist is that while you have a great product, the way to get people to notice it is to write a story that gets to them personally. Read the rest of this entry »

  • Three Ways To Grow Your Business With Facebook.

    Posted on February 19th, 2015 Carol Lawrence No comments

    3 Fb tips

    Three Ways To Grow Your Business With Facebook.

    1. Engage. Get talking, sharing and liking. When someone responds to something you share on your business page, respond back. Answer their questions, thank them, like their comments. This let’s them know you are paying attention and their feedback matters. Every time there is engagement on your page through a comment, like share, etc it bumps your post back into the news-feed.

    2. Be Consistent. There are many opinions on when to post but simply just getting consistent will help. Even having a posting calender with regular updates starting at 7 am can help. I like to post 2-5 times per day. If i’m busy and i’m not able to post that often then I make sure I have content in the morning, at lunch time to catch the lunch crowd, another in the afternoon and one in the evening. This particularly helps if you have a very small ad budget and are not able to drive traffic with ads. Tip: Mix up scheduled posts with live posts. You can use the Facebook scheduler to schedule updates ahead of time. Especially if you know you have a large following in a different time zone and you want to send them a message while you are sleeping.

    3. Facebook ads. Yes Facebook is a pay to play place now. But who cares, you won’t find this kind of market anywhere. The ability to target your audience makes it second to none. Obviously an ad budget of $1,000 a day would become an overnight game changer for your business but if you are small business and your not sure, $300 a month is ideal. Seriously lacking in funds? Try $50 a month. I have pages that convert even on a small budget. Running ads helps your page get seen. Build up your customer/fan base then begin using a sales funnel to convert your ads into sales. Use a combination of page ads and promoted post ads. Run your monthly ad to boost your page and then set up some promoted posts on a weekly basis. This is the perfect way to promote a special event you have coming up. Explore dark posts as well.

    Bonus Tip: Like other Facebook business pages from your Facebook page. This is done easily on your desktop or laptop. Then when you share or comment on a page it’s promoting and bringing attention to your page (your brand) not you. If your page is your brand that’s where the focus needs to be, not your personal profile.

    Did you know you can now create Multi-Product ads on Facebook? Jon Loomer breaks it down for you. Take a look!

     

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    Carol Lawrence is the owner of Social Media Help 4 U, a virtual based business that supports authors and businesses based on integrity. Social Media Help 4 U offers conscious business services, providing intuitive and skill based social media management & consulting. Looking for social media assistance to grow your online presence and provide top notch customer service? Look no further. Multiple packages available. Perfect for for the company who knows the value of a marketing budget and needs help putting their company on the social map! Contact her today!

     

     

     

  • Hire Your Very Own Social Media Manager Today!

    Posted on February 12th, 2015 Carol Lawrence No comments

    Maximize your online exposure. Reach

     

     

     

     

    Hey everyone, I wanted to reach out and let you know I currently have two openings for my Small Business Social Media Package. This is by far my most popular package. I do have larger packages available if you need several platforms managed. When filling out my contact form specify the platforms you need managed. Be sure to provide your website and contact information. Watch your inbox for a return email from me. I respond within 24 hours. (Update 4/21 – I currently only have one opening. After that you would be placed on our waiting list. Don’t delay.  Sign up today!)

    I purposely only work with a handful of clients at a time. This allows my team and I the time to really commit to growing our customers online presence and provide the best service possible. Usually when I put out the notice I have openings I end up with a waiting list. Here’s your chance to jump in first!

    Commit for six months and receive this very package for only $1800 per month. Save Huge with the benefits of monthly billing. 

    Here’s a brief description of what my most popular package includes. Contact Carol directly for more details. Be specific with your message, tell me you want my special deal on my most popular package and be sure to provide your contact details and website url. 

    Social Media Management

  • Dreams Really Do Come True!

    Posted on January 20th, 2015 Carol Lawrence No comments

    In control of your destiny

    Take daily action steps to creating the life of your dreams! When we are focused, have a plan, stick to the plan to the best of our ability…..dreams do come true. My business….working from home was a dream of mine. Now the dream is to take it on the road this summer and work from sitting on the shores of our local lakes. Stay tuned and watch me make it happen! What’s your dreams? I really want to know. ~ Carol Lawrence

  • Coming Soon To Your Facebook Page.

    Posted on January 8th, 2015 Carol Lawrence No comments

    Facebook Call To Action Buttons Coming

    In case you missed it. Facebook is rolling out new call to action buttons for Facebook Pages. I’m hearing reports from other social media managers they are starting to see them on some of their pages. I know I have several clients excited about the options, especially the Shop Now button. Which button will you be using? Have you seen this available on your page yet?

    More info:
    Page admins will be able to select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page.

    The seven calls to action available are:
    Book Now
    Contact Us
    Use App
    Play Game
    Shop Now
    Sign Up
    Watch Video

    “For online retailer Dollar Shave Club, using the call-to-action button helped boost its customer acquisition efforts:
    “Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club”

    According to FB the call-to-action feature will roll out in the US over the next few weeks and worldwide next year. This was stated in December 2014.

    See all the details here: https://www.facebook.com/business/news/call-to-action-button

    Be sure to read this really great article from Post Planner that breaks down where to find the new feature, how to edit it and monitor your call to action clicks.

     

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    Carol Lawrence is an author, social media manager and consultant for authors and busy business owners. She is the owner of Social Media Help 4 U and has trained with Kate Buck Jr., Sandi Krawkoski, Kelley Fidel and Frank Kern. Learn more about her services including social media management, consulting and digital marketing assessments. In need of some assistance? Have social media questions? Fill out her contact form and schedule an appointment today!