Posted on January 20th, 2015 No comments
Take daily action steps to creating the life of your dreams! When we are focused, have a plan, stick to the plan to the best of our ability…..dreams do come true. My business….working from home was a dream of mine. Now the dream is to take it on the road this summer and work from sitting on the shores of our local lakes. Stay tuned and watch me make it happen! What’s your dreams? I really want to know. ~ Carol Lawrence
Posted on January 8th, 2015 No comments
In case you missed it. Facebook is rolling out new call to action buttons for Facebook Pages. I’m hearing reports from other social media managers they are starting to see them on some of their pages. I know I have several clients excited about the options, especially the Shop Now button. Which button will you be using? Have you seen this available on your page yet?
Page admins will be able to select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page.
The seven calls to action available are:
“For online retailer Dollar Shave Club, using the call-to-action button helped boost its customer acquisition efforts:
“Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club”
According to FB the call-to-action feature will roll out in the US over the next few weeks and worldwide next year. This was stated in December 2014.
See all the details here: https://www.facebook.com/business/news/call-to-action-button
Be sure to read this really great article from Post Planner that breaks down where to find the new feature, how to edit it and monitor your call to action clicks.
Carol Lawrence is an author, social media manager and consultant for authors and busy business owners. She is the owner of Social Media Help 4 U and has trained with Kate Buck Jr., Sandi Krawkoski, Kelley Fidel and Frank Kern. Learn more about her services including social media management, consulting and digital marketing assessments. In need of some assistance? Have social media questions? Fill out her contact form and schedule an appointment today!
Posted on December 15th, 2014 No comments
Have you often wondered how you could break into the social media management field?
Here is a simple 6 step process on how to begin your new career as a social media manager today!
1. First of all you’ll need a passion for social media, technology and gadgets.
2. You love helping people.
3. You enjoy learning new things and know the importance of getting the correct training when trying to start a new career path.
4. Take Kate Buck Jr.’s very successful Social Media Manager Pro course. Yes I am an affiliate. This is the course that changed my life and started my new career path. I touch on this in my latest ebook, “Working From Home As A Virtual Assistant: Real opportunities for people who are serious about working from home.” (Kindle $3.99)
5. Take the training seriously. Work through each easy to follow module at your own pace. Stay consistent and dedicated to your own schooling. No one is going to hold your hand. If you are not organized and committed to your new career it won’t work for you. If you are organized, motivated and tired of working for someone else and really want to work for yourself, love spending time on Facebook and Twitter this could quite possibly be your dream job. If you want to work from a home office and spend more time with the people who matter in your life check it out!
6. Social Media Manager Pro is marked down for the holidays so you don’t have to wait to begin your new career in 2015. You can start today! Save $3oo by clicking here!
If you are a busy business owner who does not have the time to learn everything there is to know about social media, stay up to date on the constant changes, has a marketing budget and you are ready to hire your very own social media manager. Fill out my contact form below and contact me today! Stop trying to do it all yourself.
P.S. Social media management services are a great end of the year tax write off!Affiliate Links, Facebook, LinkedIn, Pinterest, Social Media Management, Twitter Carol Lawrence, Facebook Training l Pinterest Training l Twitter Training, Social media, Social Media Manager Pro l Social Media Training l Social Media Manager Training l, Start A new career l Working from home, Virtual assistant
Posted on December 5th, 2014 No comments
Anyone who manages a page or pages on Facebook is trying to get a handle on the constant changes Facebook consistently rolls out. Mari Smith shares what’s working for her page and some surprising results. Take a look and tell me how growth has been on your Facebook page lately. Is it consistent? Have you been struggling? I invite you to join me on Facebook. Leave me a message and say hello on Facebook or here on my blog. Share your page and I’ll follow you back. Have a lovely weekend! ~ Carol
Posted on December 2nd, 2014 No comments
Ha! I bet you thought this was another post about chasing the opposite sex didn’t you? Well it’s actually about your social media presence.
Are you flirting with every social media site out there? Instagram, Twitter, Facebook, Pinterest, Google+, and so many more? Does your Facebook page look like a ghost town? Is your Instagram account growing mold? Here’s a tip from someone who manages multiple accounts per day. Stop trying to be everywhere. Either clone yourself, hire some help or pick one, maybe two social sites and set a goal. Create a plan and take action.
For instance. If you choose Facebook to be the social media site you are going to meet new customers/clients and grow your business with then take the necessary steps you need to take to make this happen.
1. Create great content to share on a regular basis.
2. Post often. Use a calendar to keep track and plan out your posting activity. Schedule some posts ahead of time (to cover your really busy days) and post live and engage as often as possible.
3. Take advantage of Facebook ads and promoted posts. Read the rest of this entry »
Posted on November 29th, 2014 No comments
The pies are out of the oven, the house is clean and we are officially ready for Thanksgiving. By the time you read this it will be Saturday morning and the holiday will be over, i will have shopped my but off and should be relaxing!
As I take a moment to let my thoughts settle and tap into that bubbly feeling I get around the holidays, certain feelings of gratitude stand out for me.
I’m very grateful for this past year. It has been a trying year, but a growing year. I lost my father in May. Leading up to his death was a very difficult experience but also a very awakening experience.
This summer brought a lot of frustration, fear, growth and some disturbing news. Randy was diagnosed with an auto immune disease. We both know disease is dis-ease in the body and that means he gets the opportunity to listen to his body, release old hurts and explore what his body needs to heal. For now I’m going to leave it at that. When he’s ready, we’ll share more.
This year was fun for me having Randy home helping with our Social Media Help 4 U business. We also have a small team who helps when needed. I’m a lucky girl. I’ve been with the man of my dreams for 29 years, I’m surrounded by two incredible sons, a future possible daughter-in-law, a grandson, lot’s of friends and family. And to top it all off I have amazing clients. I believe the universe hand picks our clients. They are simply the best and such a perfect fit.
I don’t take a single day for granted and neither should you.
Posted on November 15th, 2014 No comments
Carol Lawrence shares her take away from a recent article on Buffer breaking down new Facebook changes and what the Facebook Algorithm likes and dislikes.
There have been a lot of Facebook changes, and as always it can be confusing for Facebook page owners to keep track and know what the best strategy is for increasing exposure, engagement and conversions.
Buffer has put out a really informative article on the algorithm changes and what’s working and what’s not. I don’t think what’s working is ever set in stone. Facebook changes so much you have to keep testing, post a variety of content and explore what your audience relates to. Post from the heart, keep it relevant for your niche and stay active!
Here are the highlights from Buffer’s awesome article. When you are done reading this article be sure to head over to Buffer to read the entire article. It covers much more. I share their tips with some added advice of my own in blue.
The algorithm loves …
- Posts with lots of comments – Agreed, posts with lot’s of activity get seen over and over again providing more chances for engagement. People seem to be more willing to comment on posts that are generating a conversation surrounding the post topic.
- Posts with lots of likes
- Post types that users seem to prefer more than others (e.g., photo, video, or status update)
- Posts that reference a trending topic
- Posts that receive a high volume of likes, comments, or shares in a short time
- Link posts
- Videos uploaded to Facebook that receive a large number of views or extended viewing duration – I’ve definitely noticed this. Videos seem to be really popular on my pages but especially videos directly uploaded to Facebook from a smartphone or camera.
- Posts that tag other pages within the text - This seems to be hit and miss. It helps sometimes and sometimes I don’t think it’s actually showing up on the tagged page.
- Posts that are liked or commented on by one’s friends
- Posts from pages that one interacts with often
- Post types that one interacts with often
- Posts from pages with complete profile information
- Posts from pages where the fan base overlaps with the fan base of other known high-quality pages
- Images and videos that have not previously appeared in the Open Graph
- Links that have not been posted before – Facebook is liking new fresh content.
Don’t do this: The algorithm does not like….
- Frequently circulated content and repeated posts – Don’t use the same thing over and over but it is ok to share a very popular meme every few weeks. I recently watched a very expensive training event with Brendon Burchard and one of his key tips was to reshare the same quote/meme with his audience every few weeks. It’s one of his very own photos with a quote that’s very popular with his audience, so they love seeing it over and over. I think if your audience is large enough, their choices and activity are going to over ride the normal recommendations.
- Like-baiting – ( No more asking your fans to like, comment and share.) To increase engagement ask them open ended questions. Share trivia questions with multiple choice answers. Provide multiple chances for engagement. Some pages do great with fill in the blank questions or daily gratitudes. Think outside of the box. You’re an entrepreneur, we don’t have a box.
- Posts that include spammy links
- Text-only status updates from pages
- Posts that are frequently hidden or reported (a sign of low quality)
- Posts that contain the words “like, comment, or share”
- Posts that receive negative feedback categorizes as “meme content”
- Posts that are classified as memes by Facebook’s visual analysis of overlayed text on image – Time will tell on this one. I’m still seeing these get a lot of attention.
If you enjoyed this post please share it with your audience. Thanks!
Carol Lawrence is an author, social media manager and consultant for authors and busy business owners. She is the owner of Social Media Help 4 U and has trained with Kate Buck Jr., Sandi Krawkoski, Kelley Fidel and Frank Kern. Learn more about her services including social media management, consulting and social media assessments here.
She has studied the teachings of Fabienne Fredrickson, Amy Porterfield, Mari Smith, Ali Brown and many more.
Posted on November 2nd, 2014 No comments
Before you can do a KDP launch in Kindle, you must have four to six 5 and/or 4 star reviews. Otherwise, some of the announcement sites for KDP launches won’t share your promotion with their audience. You’ll also want them for more sales. So assuming you’ve written a great ebook, there are several ways to get them:
- Use Amazon Reviewers
- Ask colleagues and joint venture partners
- Ask your best customers
- Ask your subscribers
- Ask your followers in social media
Amazon reviews are the top reviewers in Amazon. They are known for writing unbiased and well-written reviews that can help you make sales and gain loyal customers. Amazon reviewer’s reviews are generally the top ones and it will say so on the review, so people know it’s a review they can trust.
You’ll have to send 100-200 queries generally to get 20 or 30 reviews. So, if you want Amazon Reviewer reviews from the get go, you’ll want to send to send out promotional copies, preferably, before your book is finished. (You can do this by getting a draft of your book into Amazon for pre-orders.) Read the rest of this entry »
Posted on October 27th, 2014 No comments
A goal of ours this Fall has been to complete some home projects. We are planning on updating our home office and adding new floors through-out our home. We were tickled to find Thumbtack. It’s sort of like Angie’s List. You can search for professionals to help you complete your personal projects. But that wasn’t the only cool thing about Thumbtack. I’m always on the look out for new ways to place my business in front of potential clients and customers and Thumbtack has quickly become a new resource for my business. The referrals are coming in so fast I can barely keep up!
Thumbtack is a place where you can list your services for people looking for your type of business and it’s also a great place to search for certain professionals to do a job for you.
For example. Let’s say you are looking for someone to redesign your living room or landscape your yard. You could place your ad and take bids from several professionals. Then you can compare the bids, prices and details and pick the one that’s best suited for your needs.
From a business point of view, it’s a great place to list your business for people looking for your services. Be sure to add a full description, link to your social media profiles and start asking for reviews. Read the rest of this entry »
Posted on October 18th, 2014 1 comment
Did you know that you can start taking orders on Kindle BEFORE you publish your ebook?
In fact, your customers can order your ebook up to 90 days in advance of it’s release.
But, in order to get approved for pre-orders, it must be a new Kindle book- later editions and Public Domain books are not eligible- and you’ll have to upload a draft of your ebook for review by Amazon. That gives you time for some copywriting and proofing changes. BTW: You can list up to 10 titles at a time-and as they are released it will make room for more.
One advantage of taking advanced orders is it allows you to start promoting your ebook before it’s released so you can start creating some buzz, which could include promoting it in Author Central, Goodreads, your own site, Facebook-anyplace where you potential customers might be! Plus, pre-orders count toward sales rank. Pretty cool, huh? Read the rest of this entry »