If your business has already embraced advertising on Instagram and Facebook, you might assume that your other options are limited (especially if your brand doesn’t automatically align with Gen Z customers). But given the growing popularity of the TikTok platform, you might be doing your business a disservice by ignoring the advertising potential it provides.
Attorneys obviously practice the law and play a hugely important role in the world at large. But a law firm is also a business. As with any business, it’s hard for a firm to function successfully without attracting clients. The issue is that newer firms, and even firms that have been around for some time, now have to operate within an increasingly competitive landscape. Some firms even take to commercials online and on network television in order to get the word out about their services. But the reality is that in today’s world, even that may not be enough due to the advent and boom of digital marketing.
The holidays are a time when many brands and companies are going to be doing a majority of their yearly sales, and if you are a small brand or business, it is a very important time to be marketing yourself … Read More
You might think that medical clinics get customers out of necessity, and you’re not completely wrong in your assumption. Americans get about one billion colds each year, but this doesn’t mean you’ll get enough business to keep your doors open. … Read More
Despite the fact that Halloween hasn’t even happened, if you own a small business, you are probably already planning for the holiday season. Quarter four is often the quarter when retail businesses make the highest profit of the year, and … Read More
We rely on technology for virtually everything — especially right now. And while the reaction injection molding process has created many useful devices made of polyurethane, the cases that protect our smartphones act as a barrier to our lifeline. … Read More
Small business marketers don’t have a cushion to fall back on compared to larger businesses. The resources are small and time is short. One mistake can have a big impact. To help you avoid the expenses and lost time that … Read More
Having a presence on social media is important for all businesses, but especially e-commerce companies. Since e-commerce sites are strictly online, it’s crucial to be able to drive consumers to that site. The e-commerce market is growing rapidly, with about … Read More
Marketing makes the world go ’round. Regardless of what you’re selling, your company needs to formulate a plan to get the word out; you’re not only telling people that you have something they need or want, but why they need … Read More
In the old media world, customers rarely interacted with a company’s marketing campaigns. Radio commercials, TV, print media, and billboard advertising may have featured a call to action or phone number, but they rarely demanded active participation. In the new … Read More