Fall is the perfect time to launch a new restaurant. The weather is cooling down, and people are looking for cozy places to gather with family and friends. If you’re planning to open a new eatery this fall, you’ll want to ensure you have a solid marketing plan. Promoting your restaurant online is a great way to reach potential customers and get them interested in your food. But with so many options available, it can be tricky to know where to start. Here are five of the best ways to promote your new restaurant online this fall.
1. Create a Website
If you don’t already have a website for your restaurant, now is the time to create one. Your website should include key information about your business, such as your menu, location, and hours of operation. You can also use your website to share news and updates about your restaurant or to post photos and videos of your food.
Ensure that your website is mobile-friendly, as more and more people are using their smartphones to access the internet. Use clear and concise language, and make it easy for potential customers to find the information they’re looking for. Ensure you also have a key message, which is the one to (sometimes) 100 statements you and your client or organization agree are the most essential things the target audience should know about your brand or business.
2. Use Social Media
Social media is a powerful marketing tool that you can use to reach potential customers and promote your new restaurant. Create accounts on popular platforms like Facebook, Twitter, and Instagram, and start sharing content about your business. Be sure to use high-quality images and videos, and take advantage of hashtags to get more eyes on your posts.
Engage with your followers by responding to comments and questions. You can also use social media to run promotions and giveaways or to announce special events at your restaurant. When using social media, it’s important to maintain a consistent voice and message. Remember to also highlight what sets your restaurant apart, as 86% say they would pay more for a better customer experience.
3. Start a Blog
A blog is a great way to share news and updates about your restaurant and tips and recipes related to food and cooking. If you’re unsure where to start, try writing about your restaurant’s history or sharing behind-the-scenes stories about your business. You can also use your blog to give readers a sneak peek of your menu or to introduce your chef and staff.
Be sure to promote your blog posts on social media, and encourage your followers to share them with their friends. If you consistently produce high-quality content, you may even be able to attract new customers who are interested in trying your food.
4. Use Paid Ads
Paid ads can effectively promote your new restaurant, but it’s important to use them wisely. Start by targeting your ads to people who live near your restaurant or who have shown an interest in similar businesses.
You should also experiment with different ad formats, such as text, image, or video. And be sure to track your results to see which ads perform best. This way, you can adjust your campaigns accordingly and get the most out of your advertising budget.
5. Invest in SEO
If you want potential customers to find your restaurant online, investing in SEO is important. This process involves optimizing your website and blog posts for search engines like Google. Include relevant keywords in your titles and throughout your content, and be sure to link back to your website from other sites.
Unfortunately, an estimated 110,000 restaurants closed in 2020, likely due to the pandemic and limited budgets. However, with new protocols in place and a better chance of restaurant survival, you shouldn’t be discouraged from opening a new one. By following the tips in this article, you can promote your new restaurant online and attract potential customers this fall.
Devin is a writer and an avid reader. When she isn’t lost in a book or writing, she’s busy in the kitchen trying to perfect her slow cooker recipes. You can find her poetry published in The Adirondack Review and Cartridge Lit.