When you run a small business, you need to take the holiday season into consideration. It will impact your marketing, your social media, and your customer base. If you’re unsure where to begin with online marketing during the holiday season, you aren’t alone. Many small business owners struggle with this. Here are some tips to help you succeed at marketing your small business during the holidays.
Focus On SEO
While social media is important, having strong SEO on your website is going to bring customers to your business. Webinar Care states that 60% of marketers say that inbound marketing like SEO and blog content is their highest quality source for leads. This means you want to put your business in front of the people who are already looking for it. If you haven’t spent much time optimizing your website for search engines, you need to start before the holidays. That way, when people search for your type of business, they’ll come across yours already interested in making a purchase.
Make it Easy To Shop
People are busy during the holiday season. Even if they’re surfing social media, they’re likely doing it on a quick break from other responsibilities. If you want people to buy your products or services, you need to make it easy for them to do so. One survey stated that 73% of respondents felt that cross-channel interactions had a major impact on increasing sales. Once they got people to go to their site from somewhere else, those people would be in a better position to buy. This means you have to make it clear to people how they can get to your business’s website. The more confusing it gets, the more likely shoppers are to just move on to someone else.
Be Present on Social Media
If you’re advertising your business on social media, you need to be actively engaging with your followers. Reply to comments and post fun content. This will make you more memorable and give people a positive experience with you. In fact, 71% of customers who have had a positive experience with a brand on social media are more likely to recommend that brand to family and friends. Just by being kind and human, you can draw in even more potential customers.
Build Loyalty with Exclusive Deals
You want to take care of your loyal customers. Create exclusive holiday deals that are only for those who follow you on social media or subscribe to your newsletter. This could be discounts, exclusive content, or anything else that your customer base will find useful. By providing exclusive deals, you are showing your customers that you value them. While it might seem like this will cost you money, it can actually make your business more profitable.
Work With Charities
During the holiday season, there is a lot of focus on charitable work. You can be a part of that by connecting with charities online. You might work with a local group or find an organization that does charitable deeds within your field. If you are authentically connecting with a charity online, people will notice. The money that you raise or donate to your chosen charity will not only help people in need, but it will show potential customers that you are a good business to work with.
Marketing online during the holiday season can be tough. It is an extremely busy time of year for you and your customers. There is a lot of competition and you have so many things you need to do in order to keep your business afloat. Follow these tips to make it much easier to market on social media and beyond.
Devin is a writer and an avid reader. When she isn’t lost in a book or writing, she’s busy in the kitchen trying to perfect her slow cooker recipes. You can find her poetry published in The Adirondack Review and Cartridge Lit.