You would be surprised to find out the amount of electricity that appliances use when they are switched off. On average, a desktop computer idles at 80 watts, with a laptop idling at 20 watts. However, these devices use more … Read More
Most sales today take place online. You need a business website and an e-store. Your website must communicate all information well to people of all abilities. It takes a little extra effort in the design phase but pays off in the end. This requires implementing website changes that make it inclusive.
All the COVID-19 craziness has put a damper on large public events. However, life is slowly returning to normal. That means there are going to be small events happening during the summer. That’s where your event planning business comes in. … Read More
Small real estate businesses should utilize social media to improve marketing and sales for their agency. Social media is geared to local cities and towns, and you can market to specific geographic locations as well. It is like word-of-mouth advertising … Read More
When facing the relentless competition that comes with being a small business, how can you be sure that your business will really thrive? The answer may lie in what your work environment is like. Sure, your company may have its … Read More
If your business has already embraced advertising on Instagram and Facebook, you might assume that your other options are limited (especially if your brand doesn’t automatically align with Gen Z customers). But given the growing popularity of the TikTok platform, you might be doing your business a disservice by ignoring the advertising potential it provides.
The art world continues to grow on social media. More and more creative individuals are utilizing Twitter, Instagram, Facebook, and Tik Tok to promote their websites and business pages. Some artists have been flourishing for years, while others are just … Read More
Attorneys obviously practice the law and play a hugely important role in the world at large. But a law firm is also a business. As with any business, it’s hard for a firm to function successfully without attracting clients. The issue is that newer firms, and even firms that have been around for some time, now have to operate within an increasingly competitive landscape. Some firms even take to commercials online and on network television in order to get the word out about their services. But the reality is that in today’s world, even that may not be enough due to the advent and boom of digital marketing.