You can promote a Page post from the sharing tool by following the steps below: Go to the sharing tool to create a post. Enter in your post details. Facebook features step by step instructions. I’ve already began experimenting with the new way to advertise and liking my results so far.
If you’re a Page admin, you can promote recent posts directly from your Page timeline by going to the bottom of any post that’s been created within the past 3 days, and clicking on the “Promote” button.
The budget you set for your promoted post is a lifetime budget, not a daily budget. Just like with ads, you may be billed daily to the primary funding source you’ve designated in your Ads Manager, and only for the amount that is used to run your campaign. You can view your primary funding source as well as access invoices from the gear drop-down in the “Promote” button, or from your Ads Manager.
Every business has different goals, and we encourage you to promote posts when you’d like to reach a greater number of the people who like your Page and their friends. We’ve seen that people have found success when they promote these types of posts:
Vibrant photos and videos: People tend to respond to bright, simple and attention-grabbing images, particularly of people using your product or service. For example, you could promote a photo of new products you want to sell. Keep in mind that your Page’s profile picture will show up next to your promoted post so everyone knows it’s connected to your business.
Offers: Promoting an offer can help increase the number of people who see and claim your offer. This can help to drive more people to your business and increase engagement on your Page. Learn more about offers .
Exclusive events or news: Promoting posts with exclusive content gets people to talk about your Page and share your posts with their friends. This could be a daily special on the menu, an in-store event or the launch of an upcoming product.
Questions: Promoting a question tells people that you value their opinion. For example, you could promote a question asking people to vote on a new product or service, which encourages people to have a direct impact on your business decisions.