Posted on October 15th, 2014 No comments
Using hashtags in your social media marketing campaigns is a great way to generate interest, engagement and exposure for your business.
Here is a look back at two campaigns that rocked it with #hashtags this past summer.
1. Take a look at how Red Box got their fans to share their favorite ways to watch Red Box movies using the hashtag #HowDoYouRedbox.
They had some really cute entries. Take a look! Read the rest of this entry »
Posted on October 4th, 2014 No comments
I got a real kick out of this info-graphic from Post Planner. You will find all kinds of great ideas for attracting attention to your Facebook page. Let me know if you use any of these great ideas. Do you have other ways to increase your Facebook engagement and get more customers? Share your tips in the comments. Thanks for stopping by and reading my blog.
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Carol Lawrence is the owner of Social Media Help 4 U, a virtual based business that supports authors and businesses based on integrity. Social Media Help 4 U offers conscious based business services, providing intuitive and skill based social media management, product reviews & consulting. Carol and her team manage social media accounts for busy business owners, authors and entrepreneurs. They assist their clients in building their online presence, engagement and connections with like minded people, customers and clients. They are fully aware that their clients online reputation is at stake. With the values of integrity, honesty and dependability being their top priority. Carol enjoys writing, the outdoors, having fun with her family & friends and interviewing movers & shakers in the writing/entrepreneurworld.
Posted on September 13th, 2014 No comments
Hello everyone, I wanted to invite you to join me on Facebook and share your business.
I’m hosting a Facebook party all weekend long. How do you participate? It’s simple. Go to my Facebook page. You will see my “Share Your Business” graphic.
Underneath it in the comments tag your business Facebook page or share the url to your business webpage. Be sure to tell us what your business is all about. Please like the graphic and share it so others can join in the party. You only have to follow the businesses you are interested in.
Here’s a tip. Like new pages from your Facebook page. This is done easily on your desktop. Then when you share or comment on a page it’s promoting and bringing attention to your page not you. If your page is your brand that’s where the focus needs to be, not your personal profile. But before you go check out my 3 tips on growing your business page with Facebook be sure to take a peek at my special bonus. Don’t worry i’m not selling you anything.
Three Ways To Grow Your Business With Facebook Plus A Special Bonus. (Be sure to read entire article.)
1. Engage – get talking, sharing and liking. When someone responds to something your business page shares on Facebook acknowledge them. Answer their questions, thank them, like their comments. This let’s them know you are paying attention and their feedback matters. Every time there is engagement on your page through a comment, like share, etc it bumps your post back into the newsfeed.
2. Post often. There are many opinions on when to post but simply just getting consistent will help. Even having a posting calender with regular updates starting at 7 am can help. I like to post once an hour when possible. If i’m busy and i’m not able to post that often then I make sure I have content in the morning, at lunch time to catch the lunch crowd, another in the afternoon and one in the evening. This particularly helps if you have a very small ad budget.
3. Facebook ads. Yes Facebook is a pay to play place now. But who cares, you won’t find this kind of market anywhere. The ability to target your audience makes it second to none. Obviously an ad budget of $1,000 a day would become an overnight game changer for your business but if you are small business and your not sure, $300 a month is ideal. Seriously lacking in funds? Try $50 a month. I have pages that convert even on a small budget. Running ads helps your page get seen. Build up your customer/fan base then begin using a sales funnel to convert your ads into sales. Be sure to see my bonus below to learn how powerful Facebook can be for your business.
Posted on September 7th, 2014 No comments
From time to time I like to share with you inspiring interviews from authors. I’ve been looking forward to this interview with Ellen Violette. I believe you will walk away from reading this interview with inspiration to get busy writing your own best seller. Read carefully. Ellen provides you some very useful tips! Ellen Violette is well known as the eBook Coach. She has helped many authors realize their dream of becoming a published author.
Carol: Ellen, how did you become known as the eBook Coach?
Ellen: I was a Grammy-nominated songwriter and a producer, winning a lot of awards, but not making much money. My parents were supporting my husband and me. We built a world-class recording studio in the house I grew up in and we had a blast.
But, then the Northridge earthquake hit and our house was severely damaged. We lived close to where the Santa Monica Freeway collapsed. Then, my parents both passed away within 11 months of each other and we were left with the damaged house. And that was the only potential equity in their estate-if we fixed it up.
So we spent a year doing that. We sold it, made good money, and came down to San Diego just as the real- estate market was taking off her. Since we did so well on my parent’s house and we enjoyed the process, we started buying, fixing, and selling houses. But, then the market got too hot and there was nothing to buy; all the investment money dried up too.
So, we took a property management job back in Los Angeles and I got online. I’d always wanted to write books but I hated the idea of having to write a book proposal and wait for someone to give me permission to publish. I had done that for 20 years in music and I was so over it.
Then, I found eBooks, and loved the idea that I could get directly to my audience and nobody could stop me! It was totally liberating and I just knew it was the right path for me. So, I wrote my first ebook from an ebook and it was extremely frustrating, so I went looking for an eBook Coach, but there weren’t any so I decided to become one. In fact, I was the very first eBook Coach, and several of the coaches out there have created their programs from mine.
But, since I was the first, I often refer to myself as the Original eBook Coach. And I’ve been blessed.
I decided I could create a better program than anything out there so I created my 3 Days to eBook Cash Authoring Program. I then created my eBook Profit Marketing Secrets Program and my business took off immediately.
I made over $13,000 in the first 6 weeks and a 6-figure income on 2 ½ years. I now have clients who are making a high-6 or 7-figure income and doing it in less time than it took me because they don’t have to make all the mistakes I made. And, I’ve streamlined my processes even more over the years. Also, many of my clients have become Amazon best-selling authors which is very rewarding for me! Read the rest of this entry »
Posted on September 5th, 2014 No commentsLast week my wonderful sister in-law shared this recipe on her Facebook page. I shared it to my Facebook page so I could go back to it later when I had a chance to print it out. As Fall approaches i’m feeling the urge to bake, do crafts and move into winter mode. The cool thing is the last four years I lost my love for doing most things. I was so drained due to becoming anemic that I actually slept A lot! I wrote about it last June. If you want to see my whole story you can get the complete scoop here! This year I’ve felt fantastic. My old loves are returning to me. (By that I mean scrapbooking, baking, writing, ect. I only have one true love. Mr. Lawrence.)Last weekend I baked these bad boys up. Oh my gosh they are so delicious! I’ve made banana bread for years. It’s a favorite around our house but these bars got rave reviews over and over again. Randy is requesting I make them already again soon. For variety and some added nutrition I added some freshly grated zucchini from my garden. I also added in a little cinnamon. Next time I’ll toss in a small handful of chocolate chips. I hope you enjoy this recipe as much as I did.I wish I could give the original author credit but the name of who put this delicious concoction together is unknown to me.This recipe was shared on Facebook over 455,000 times.Banana Bread Bars
1-1/2 c. sugar
1 c. sour cream
1/2 c. butter, softened
1-3/4 (3 or 4) ripe bananas, mashed
2 tsp. vanilla extract
2 c. all purpose flour
1 tsp. baking soda
3/4 tsp. salt
1/2 c. chopped walnuts (optional)Brown Butter Frosting:
1/2 c. butter
4 c. powdered sugar
1-1/2 tsp. vanilla extract
3 tbsp. milk1. Heat oven to 375F. Grease and flour
15×10-inch jelly roll pan.1. For the bars, in a large bowl, beat together sugar, sour
cream, butter, and eggs until creamy.
Blend in bananas and vanilla extract.Add flour, baking soda, salt, and blend for 1
minute. Stir in walnuts.2. Spread batter evenly into pan. Bake 20
to 25 minutes or until golden brown.3. Meanwhile, for frosting, heat butter in
a large saucepan over medium heat until
boiling. Let the butter turn a delicate
brown and remove from heat4. Add powdered sugar, vanilla extract
and milk. Whisk together until smooth (it
should be thicker than a glaze but thinner
than frosting). Using a spatula, spread
the brown butter frosting over the warm
bars (the frosting will be easier to spread
while the bars are still warm).The frosting is easier to make then it sounds and it is sooooo good!If you love to cook you might want to follow my Yummy Food board on Pinterest!Thanks for stopping by and reading my blog.What’s your favorite fall recipe?
SHARE THIS ARTICLE WITH YOUR TRIBE!
AND INCLUDE THE FOLLOWING CITATION AT THE END OF THE ARTICLE!Carol Lawrence is the owner of Social Media Help 4 U , a virtual based business that supports authors and businesses based on integrity. Social Media Help 4 U offers conscious business services, providing intuitive and skill based social media management, product reviews & consulting. Carol and her team manage their clients social media accounts. They assist their clients in building their online presence, engagement and connections with like minded people, customers and clients. They are fully aware that their clients online reputation is at stake. With the values of integrity, honesty and dependability being their top priority. Looking for social media assistance to grow your online presence and provide top notch customer service? Look no further. Multiple packages available. Perfect for the business on a tight budget and for the company who knows the value of a marketing budget and needs help putting their company on the social map!
Posted on August 30th, 2014 No comments
10 Tips For Reaching New Customers On Facebook
1. Post a sign in your store. Place by the cash register or on the door so your customers know you are on Facebook.
2. Customize your receipts to invite your customers to like your page on Facebook.
3. Email your current customer list. Invite them to like your Facebook page.
4. Sign into your Facebook Business/Fan page and like other pages from your page. Do this on your computer or laptop.
5. Make sure your link is on all your print advertising. Read the rest of this entry »
Posted on August 24th, 2014 No comments
Social Media Business Taboo #1 – Setting up too many social media accounts. Your business doesn’t need multiple Facebook pages or Twitter pages. Keep it simple. Less confusion for your customers the better! Give your all to your main pages.
Social Media Business Taboo #2–No Communication! Pages that just sit there are not growing their business, providing excellent customer service or growing their bottom line. Get active. Engage and provide top notch customer service. You built your page for a reason. Don’t just let it sit there.
Social Media Business Taboo #3–Making your social media presence all about you. If all you do is promote and advertise, your audience is going to run away screaming. Alright maybe not screaming but they are going to run away. Share relevant content, fun content, be creative. Use memes, trivia, customer stories, photos, ask questions, share your personal side, etc. Add in products intermittently. Experiment to see what works for “your” audience. What works for one company doesn’t always work for another. Read the rest of this entry »
Posted on August 15th, 2014 No comments
Hey everyone, I hope you are doing well and your businesses are rocking it! I share a lot of memes on Facebook and Twitter and I keep getting asked how I create my own memes. Memes are not only eye catching, shareable on Facebook, Twitter and Pinterest but they are a great way to get your name out there. Authors like Annie Kagan and James Van Praagh are really creating buzz with their eye catching memes. Memes can be made with Photo Shop or by a graphic artist. But let’s be honest. Some people are on a tight budget or enjoy the creativity of making their own memes. If you like being creative then you need to check out the places I’ve listed below.
There are multiple places to go on your desktop and apps to choose from on your smart device.
Here’s a quick list of my favorites.
Canva.com - There are a variety of free backgrounds to pick from and a larger list of paid backgrounds that cost $1.00. You can also pick 11 backgrounds for $10.00
UseChisel.com - UseChisel is free. It supplies a variety of photos and automatically adds attribution to the photographer in the bottom right corner of the picture. You can upload your own photos as well to use in your memes or submit for others to use. Read the rest of this entry »
Posted on July 13th, 2014 No comments
“Conscious Business.” Companies that build trust with their customers and align with their customers values are going to way out succeed their competition. People are becoming more choosy with how they spend their money. Does the company care about the environment? Give back to humanity? Make me feel a connection to them? Show me the real side of them? Are they real or just fluff? How was the purchasing experience for my friends?
The more real you are and the more you share the inside of how things run at your business the better! I know if you have a large company it can be really confusing on what employees can and cannot share on social media. Social Media Examiner recently wrote a really superb article explaining how to break through the confusion and write a social media policy to empower your employees. I particularly liked tip #6. Address professional and personal use. The clearer your policy is the easier it will be for your employees to help your company grow online. Do you have a small business? Are so busy the thought of breaking out on social media sounds daunting? Have you created a Facebook page, Twitter page or Pinterest page and it’s just sitting there looking vacant? No worries, my team and I have you covered. Contact Carol today to learn more!Social Media Help 4 U is a virtual based business that supports authors and businesses based on integrity. Social Media Help 4 U offers conscious based business services, providing intuitive and skill based social media management, product reviews & consulting. Carol and her team manage social media accounts. They assist their clients in building their online presence, engagement and connections with like minded people, customers and clients. They are fully aware that their clients online reputation is at stake. With the values of integrity, honesty and dependability being their top priority.
Posted on July 3rd, 2014 No comments
Recently a client of mine sent me this interesting video on a Gallup poll done recently showing social media has little influence on most shoppers decisions. I do agree that when it comes to the amount of followers a company has, “quality” is always more important than “quantity”, but I disagree on the stats showing social media doesn’t influence purchasing. I think it’s really hard to track word of mouth recommendations. People talk to each other all day long on social media. They share what they are doing, what they like and what they don’t like.
The average person has multitudes of content thrown at them daily all day long. So the company that stays front and center is going to stand out. The company that provides top notch service is going to stand out. This includes being available on social media. Any business that doesn’t stay front and center is going to fade into the background and be forgotten until they reappear again in front of their customers.
More than anything, it’s about building a trustworthy relationship between companies and their customers. I know I’d rather purchase from a company that is aligned with my values, provides me what I need and cares! One other note I’d like to add. Social media moves so fast. You can’t rely on a poll that takes months to complete.
Social Media Fail to Live Up to Early Marketing Hype.
Companies Refine Strategies to Stress Quality Over Quantity of Fans.Click To Tweet
Social Media Help 4 U is a virtual based business that supports authors and businesses based on integrity. Social Media Help 4 U offers conscious based business services, providing intuitive and skill based social media management, product reviews & consulting. Carol and her team manage social media accounts. They assist their clients in building their online presence, engagement and connections with like minded people, customers and clients. They are fully aware that their clients online reputation is at stake. With the values of integrity, honesty and dependability being their top priority.