Posted on January 8th, 2015 No comments
In case you missed it. Facebook is rolling out new call to action buttons for Facebook Pages. I’m hearing reports from other social media managers they are starting to see them on some of their pages. I know I have several clients excited about the options, especially the Shop Now button. Which button will you be using? Have you seen this available on your page yet?
Page admins will be able to select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page.
The seven calls to action available are:
“For online retailer Dollar Shave Club, using the call-to-action button helped boost its customer acquisition efforts:
“Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club”
According to FB the call-to-action feature will roll out in the US over the next few weeks and worldwide next year. This was stated in December 2014.
See all the details here: https://www.facebook.com/business/news/call-to-action-button
Be sure to read this really great article from Post Planner that breaks down where to find the new feature, how to edit it and monitor your call to action clicks.
Carol Lawrence is an author, social media manager and consultant for authors and busy business owners. She is the owner of Social Media Help 4 U and has trained with Kate Buck Jr., Sandi Krawkoski, Kelley Fidel and Frank Kern. Learn more about her services including social media management, consulting and digital marketing assessments. In need of some assistance? Have social media questions? Fill out her contact form and schedule an appointment today!
Posted on December 15th, 2014 No comments
Have you often wondered how you could break into the social media management field?
Here is a simple 6 step process on how to begin your new career as a social media manager today!
1. First of all you’ll need a passion for social media, technology and gadgets.
2. You love helping people.
3. You enjoy learning new things and know the importance of getting the correct training when trying to start a new career path.
4. Take Kate Buck Jr.’s very successful Social Media Manager Pro course. Yes I am an affiliate. This is the course that changed my life and started my new career path. I touch on this in my latest ebook, “Working From Home As A Virtual Assistant: Real opportunities for people who are serious about working from home.” (Kindle $3.99)
5. Take the training seriously. Work through each easy to follow module at your own pace. Stay consistent and dedicated to your own schooling. No one is going to hold your hand. If you are not organized and committed to your new career it won’t work for you. If you are organized, motivated and tired of working for someone else and really want to work for yourself, love spending time on Facebook and Twitter this could quite possibly be your dream job. If you want to work from a home office and spend more time with the people who matter in your life check it out!
6. Social Media Manager Pro is marked down for the holidays so you don’t have to wait to begin your new career in 2015. You can start today! Save $3oo by clicking here!
If you are a busy business owner who does not have the time to learn everything there is to know about social media, stay up to date on the constant changes, has a marketing budget and you are ready to hire your very own social media manager. Fill out my contact form below and contact me today! Stop trying to do it all yourself.
P.S. Social media management services are a great end of the year tax write off!Affiliate Links, Facebook, LinkedIn, Pinterest, Social Media Management, Twitter Carol Lawrence, Facebook Training l Pinterest Training l Twitter Training, Social media, Social Media Manager Pro l Social Media Training l Social Media Manager Training l, Start A new career l Working from home, Virtual assistant
Posted on December 5th, 2014 No comments
Anyone who manages a page or pages on Facebook is trying to get a handle on the constant changes Facebook consistently rolls out. Mari Smith shares what’s working for her page and some surprising results. Take a look and tell me how growth has been on your Facebook page lately. Is it consistent? Have you been struggling? I invite you to join me on Facebook. Leave me a message and say hello on Facebook or here on my blog. Share your page and I’ll follow you back. Have a lovely weekend! ~ Carol
Posted on December 2nd, 2014 No comments
Ha! I bet you thought this was another post about chasing the opposite sex didn’t you? Well it’s actually about your social media presence.
Are you flirting with every social media site out there? Instagram, Twitter, Facebook, Pinterest, Google+, and so many more? Does your Facebook page look like a ghost town? Is your Instagram account growing mold? Here’s a tip from someone who manages multiple accounts per day. Stop trying to be everywhere. Either clone yourself, hire some help or pick one, maybe two social sites and set a goal. Create a plan and take action.
For instance. If you choose Facebook to be the social media site you are going to meet new customers/clients and grow your business with then take the necessary steps you need to take to make this happen.
1. Create great content to share on a regular basis.
2. Post often. Use a calendar to keep track and plan out your posting activity. Schedule some posts ahead of time (to cover your really busy days) and post live and engage as often as possible.
3. Take advantage of Facebook ads and promoted posts. Read the rest of this entry »
Posted on October 15th, 2014 No comments
Using hashtags in your social media marketing campaigns is a great way to generate interest, engagement and exposure for your business.
Here is a look back at two campaigns that rocked it with #hashtags this past summer.
1. Take a look at how Red Box got their fans to share their favorite ways to watch Red Box movies using the hashtag #HowDoYouRedbox.
They had some really cute entries. Take a look! Read the rest of this entry »
Posted on October 4th, 2014 No comments
I got a real kick out of this info-graphic from Post Planner. You will find all kinds of great ideas for attracting attention to your Facebook page. Let me know if you use any of these great ideas. Do you have other ways to increase your Facebook engagement and get more customers? Share your tips in the comments. Thanks for stopping by and reading my blog.
I appreciate YOU! While you’re here sign up for my newsletter and receive two free gifts! 25 Twitter Tips For Growing Your Business and Five Steps You Can Take Right Now To Grow Your Social Media Presence on Facebook Today.
How to Use Facebook to Drive Traffic to Your Website… and Get MORE Customers
Need help with your social media?
Carol Lawrence is the owner of Social Media Help 4 U, a virtual based business that supports authors and businesses based on integrity. Social Media Help 4 U offers conscious based business services, providing intuitive and skill based social media management, product reviews & consulting. Carol and her team manage social media accounts for busy business owners, authors and entrepreneurs. They assist their clients in building their online presence, engagement and connections with like minded people, customers and clients. They are fully aware that their clients online reputation is at stake. With the values of integrity, honesty and dependability being their top priority. Carol enjoys writing, the outdoors, having fun with her family & friends and interviewing movers & shakers in the writing/entrepreneurworld.
Posted on September 13th, 2014 No comments
Hello everyone, I wanted to invite you to join me on Facebook and share your business.
I’m hosting a Facebook party all weekend long. How do you participate? It’s simple. Go to my Facebook page. You will see my “Share Your Business” graphic.
Underneath it in the comments tag your business Facebook page or share the url to your business webpage. Be sure to tell us what your business is all about. Please like the graphic and share it so others can join in the party. You only have to follow the businesses you are interested in.
Here’s a tip. Like new pages from your Facebook page. This is done easily on your desktop. Then when you share or comment on a page it’s promoting and bringing attention to your page not you. If your page is your brand that’s where the focus needs to be, not your personal profile. But before you go check out my 3 tips on growing your business page with Facebook be sure to take a peek at my special bonus. Don’t worry i’m not selling you anything.
Three Ways To Grow Your Business With Facebook Plus A Special Bonus. (Be sure to read entire article.)
1. Engage – get talking, sharing and liking. When someone responds to something your business page shares on Facebook acknowledge them. Answer their questions, thank them, like their comments. This let’s them know you are paying attention and their feedback matters. Every time there is engagement on your page through a comment, like share, etc it bumps your post back into the newsfeed.
2. Post often. There are many opinions on when to post but simply just getting consistent will help. Even having a posting calender with regular updates starting at 7 am can help. I like to post once an hour when possible. If i’m busy and i’m not able to post that often then I make sure I have content in the morning, at lunch time to catch the lunch crowd, another in the afternoon and one in the evening. This particularly helps if you have a very small ad budget.
3. Facebook ads. Yes Facebook is a pay to play place now. But who cares, you won’t find this kind of market anywhere. The ability to target your audience makes it second to none. Obviously an ad budget of $1,000 a day would become an overnight game changer for your business but if you are small business and your not sure, $300 a month is ideal. Seriously lacking in funds? Try $50 a month. I have pages that convert even on a small budget. Running ads helps your page get seen. Build up your customer/fan base then begin using a sales funnel to convert your ads into sales. Be sure to see my bonus below to learn how powerful Facebook can be for your business.
Posted on September 7th, 2014 No comments
From time to time I like to share with you inspiring interviews from authors. I’ve been looking forward to this interview with Ellen Violette. I believe you will walk away from reading this interview with inspiration to get busy writing your own best seller. Read carefully. Ellen provides you some very useful tips! Ellen Violette is well known as the eBook Coach. She has helped many authors realize their dream of becoming a published author.
Carol: Ellen, how did you become known as the eBook Coach?
Ellen: I was a Grammy-nominated songwriter and a producer, winning a lot of awards, but not making much money. My parents were supporting my husband and me. We built a world-class recording studio in the house I grew up in and we had a blast.
But, then the Northridge earthquake hit and our house was severely damaged. We lived close to where the Santa Monica Freeway collapsed. Then, my parents both passed away within 11 months of each other and we were left with the damaged house. And that was the only potential equity in their estate-if we fixed it up.
So we spent a year doing that. We sold it, made good money, and came down to San Diego just as the real- estate market was taking off her. Since we did so well on my parent’s house and we enjoyed the process, we started buying, fixing, and selling houses. But, then the market got too hot and there was nothing to buy; all the investment money dried up too.
So, we took a property management job back in Los Angeles and I got online. I’d always wanted to write books but I hated the idea of having to write a book proposal and wait for someone to give me permission to publish. I had done that for 20 years in music and I was so over it.
Then, I found eBooks, and loved the idea that I could get directly to my audience and nobody could stop me! It was totally liberating and I just knew it was the right path for me. So, I wrote my first ebook from an ebook and it was extremely frustrating, so I went looking for an eBook Coach, but there weren’t any so I decided to become one. In fact, I was the very first eBook Coach, and several of the coaches out there have created their programs from mine.
But, since I was the first, I often refer to myself as the Original eBook Coach. And I’ve been blessed.
I decided I could create a better program than anything out there so I created my 3 Days to eBook Cash Authoring Program. I then created my eBook Profit Marketing Secrets Program and my business took off immediately.
I made over $13,000 in the first 6 weeks and a 6-figure income on 2 ½ years. I now have clients who are making a high-6 or 7-figure income and doing it in less time than it took me because they don’t have to make all the mistakes I made. And, I’ve streamlined my processes even more over the years. Also, many of my clients have become Amazon best-selling authors which is very rewarding for me! Read the rest of this entry »
Posted on September 5th, 2014 No commentsLast week my wonderful sister in-law shared this recipe on her Facebook page. I shared it to my Facebook page so I could go back to it later when I had a chance to print it out. As Fall approaches i’m feeling the urge to bake, do crafts and move into winter mode. The cool thing is the last four years I lost my love for doing most things. I was so drained due to becoming anemic that I actually slept A lot! I wrote about it last June. If you want to see my whole story you can get the complete scoop here! This year I’ve felt fantastic. My old loves are returning to me. (By that I mean scrapbooking, baking, writing, ect. I only have one true love. Mr. Lawrence.)Last weekend I baked these bad boys up. Oh my gosh they are so delicious! I’ve made banana bread for years. It’s a favorite around our house but these bars got rave reviews over and over again. Randy is requesting I make them already again soon. For variety and some added nutrition I added some freshly grated zucchini from my garden. I also added in a little cinnamon. Next time I’ll toss in a small handful of chocolate chips. I hope you enjoy this recipe as much as I did.I wish I could give the original author credit but the name of who put this delicious concoction together is unknown to me.This recipe was shared on Facebook over 455,000 times.Banana Bread Bars
1-1/2 c. sugar
1 c. sour cream
1/2 c. butter, softened
1-3/4 (3 or 4) ripe bananas, mashed
2 tsp. vanilla extract
2 c. all purpose flour
1 tsp. baking soda
3/4 tsp. salt
1/2 c. chopped walnuts (optional)Brown Butter Frosting:
1/2 c. butter
4 c. powdered sugar
1-1/2 tsp. vanilla extract
3 tbsp. milk1. Heat oven to 375F. Grease and flour
15×10-inch jelly roll pan.1. For the bars, in a large bowl, beat together sugar, sour
cream, butter, and eggs until creamy.
Blend in bananas and vanilla extract.Add flour, baking soda, salt, and blend for 1
minute. Stir in walnuts.2. Spread batter evenly into pan. Bake 20
to 25 minutes or until golden brown.3. Meanwhile, for frosting, heat butter in
a large saucepan over medium heat until
boiling. Let the butter turn a delicate
brown and remove from heat4. Add powdered sugar, vanilla extract
and milk. Whisk together until smooth (it
should be thicker than a glaze but thinner
than frosting). Using a spatula, spread
the brown butter frosting over the warm
bars (the frosting will be easier to spread
while the bars are still warm).The frosting is easier to make then it sounds and it is sooooo good!If you love to cook you might want to follow my Yummy Food board on Pinterest!Thanks for stopping by and reading my blog.What’s your favorite fall recipe?
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AND INCLUDE THE FOLLOWING CITATION AT THE END OF THE ARTICLE!Carol Lawrence is the owner of Social Media Help 4 U , a virtual based business that supports authors and businesses based on integrity. Social Media Help 4 U offers conscious business services, providing intuitive and skill based social media management, product reviews & consulting. Carol and her team manage their clients social media accounts. They assist their clients in building their online presence, engagement and connections with like minded people, customers and clients. They are fully aware that their clients online reputation is at stake. With the values of integrity, honesty and dependability being their top priority. Looking for social media assistance to grow your online presence and provide top notch customer service? Look no further. Multiple packages available. Perfect for the business on a tight budget and for the company who knows the value of a marketing budget and needs help putting their company on the social map!
Posted on August 30th, 2014 No comments
10 Tips For Reaching New Customers On Facebook
1. Post a sign in your store. Place by the cash register or on the door so your customers know you are on Facebook.
2. Customize your receipts to invite your customers to like your page on Facebook.
3. Email your current customer list. Invite them to like your Facebook page.
4. Sign into your Facebook Business/Fan page and like other pages from your page. Do this on your computer or laptop.
5. Make sure your link is on all your print advertising. Read the rest of this entry »