Posted on February 9th, 2014 No comments
Posted on January 17th, 2014 No comments
Do you feel overwhelmed by all the responsibility of running your own business? Your just not sure what is the best direction for you to take in your business? Unclear of what ways to market your business? Relax your not alone. Every business, especially budding entrepreneurs go through a learning curve. Once you put your business foundation in place, get the basics set up, then it’s time to move into marketing your message. There are so many ways to get the attention of your desired customers, but what is the best way for you?
You may be an introvert or an extrovert. Different types of people require different types of strategies. Sometimes you may feel stuck, lack energy or are just plain unmotivated. So what do you do? First of all pause and take a breath. Pat yourself on the back for making it this far. Ask yourself if you still feel inspired about what you are doing. Did you begin your entrepreneurial path because of necessity? I highly doubt it. It most likely began out of passion. Entrepreneurs know starting a new business is a gamble and a lot of hard work. If you don’t feel passionate about what you are doing you’ll burn out and your business won’t last. Sometimes just taking a walk, listening to some motivational podcasts or reading a book will put the “in” back into your inspiration.
One thing that has really stood out to me this past year is that the really good successful marketers have been working on their businesses a long time. It may look like they succeeded overnight but when you ask them or dig through their content you’ll see they’ve been consistent and worked at it for 5-10 years or even more.
So after you get your oomph back how do you figure out what is the best strategy and marketing method for you? Let’s explore some different business leaders and their methods so you can see if anyone of them resonate with you. First of all I’d like to clarify I’m providing different examples for you based on my observations so you can find the best mentor for you in your business. When you find a mentor in business. Follow them, read their blog posts, and learn everything that you can from them, just be sure to use your own voice. Don’t be them, be yourself.
The Marketing Introvert:
Are you an introvert, dislike networking and feel very vulnerable in the world. Don’t worry there are marketers just like you who are reaching new heights and achieving great success. One of those marketers is Leonie Dawson. She’s a self-proclaimed introvert who lives in Australia and is completely rocking it in her business by simply being herself. She creates business products for her goddess community. She’s very good at giving herself boundaries, sticking to her writing/work time and relying on her team. Leonie’s business has been built up over several years. She adds new products to her inventory every year for her membership community. She stays really connected with her audience through blogging, newsletters and social media. She resonates and has a strong bond with mothers and women. Leonie provides all her products including new releases through her paid goddess community.
“Do what you can. Make it good. Then do it again and again. That’s the secret to success.” ~ Leonie Dawson
The Marketing Extrovert:
You see them. The one’s on stage shouting from the rooftops all about their message. They are empowering and really good at what they do. They love being in the limelight. Some may have been introverts but some how they managed to pull out the extrovert side of themselves and it’s working. Working really well. They exude confidence. An example of this would be Suzanne Evans. She says it like it is. She doesn’t hold anything back. She likes to have fun, and she’s not afraid to share her fun with you. She does a lot of public speaking and live webinars to reach her audience. She’s also an author. Suzanne offers many training products you can purchase through her website.
“You can’t NOT make money doing something you love.” ~ Suzanne Evans
These three ladies are soft spoken but very powerful business leaders and could fit in both categories.
Fabienne Fredrickson specializes in client attraction. Helping you find your next client. Fabienne hosts live in person masterminds and live webinars though-out the year. She also connects with her followers through her Play Big Master Class podcasts, consistent blog posts, newsletters and is very, very active on social media. Fabienne works with high end clients but offers numerous resources on her website.
“To break through and advance quickly in business, you must shift the internal mindset barriers currently holding you back.” ~ Fabienne Fredrickson
Ali Brown is considered the voice for women’s entrepreneurial success. Ali started her business 11 years ago from her New York apartment. She now lives with her husband & twins in Arizona. She does live webinars, is very consistent with her blogging, newsletters and is another marketer who is very active online. Ali offers VIP high end consulting and also has lot’s of resources on her website.
“In the world of marketing, your first impression – your headline – can lead to either sales success…or failure.” ~ Ali Brown
Maureen Simon is the founder of The Essential Feminine Company™ (TEF)-a lifestyle and business design company that supports women to create successful powerful lives that incorporates their feminine attributes and gifts. Her company provides learning environments and products that support women in claiming, living and leading with their natural strengths and talents. Maureen works with her clients one on one through consulting and through occasional courses. She teaches women how to succeed in their lives, especially how to soar their businesses to new heights. She’s great at helping you break your glass ceiling. Maureen keeps in contact with her audience through monthly newsletters, social media and occasional webinars. Her newest webinar, How to Earn What You’re Worth ~ Six Steps to Doubling Your Income Within a Year is now open for registration. This is a free event. Full disclosure: Maureen is a client of mine.
What do all these fine ladies have in common? They have a team! They don’t try and do it all themselves. They incorporate fun into running their businesses and they are good at setting clear boundaries while working on ideas and projects that bring them success.
I hope this breakdown helped you see the different ways these ladies have used marketing to reach their audience. Maybe one of these wonderful ladies who have inspired me greatly are the perfect fit for helping you grow your business or break your financial ceiling. Maybe it’s time to break past the $100,000 or million dollar mark. High end consultants are perfect for helping you break through.
Maybe you are just starting out and are looking for some basic how to instructions to get started. Have you always dreamed of working from home but are unclear how to even begin? This is my expertise and I’d love to spend 45 minutes with you showing you exactly what I did to create my online business and fulfill my dream working from home. For a limited time I’m offering you a 45 minute session at an extremely affordable price. Offer and price are limited to the first 10 who sign up. I know if you are just starting out it’s very likely your budget is limited. Like you i’m busy, i’m a business owner who values her time. But through helping my clients over the past few years one thing that comes up over and over again from parents & emails from followers is this question… “How do I begin my online career and find real work at home opportunities?” If this topic interests you then take advantage of my limited offer. You can see at all the details here!
Social Media Help 4 U is a virtual based business that supports authors, businesses and corporations based on integrity. Social Media Help 4 U offers conscious based business services, providing intuitive and skill based social media management. Carol and her team manage social media accounts. They assist their clients in building their online presence, engagement and connections with like minded people, customers and clients. They are fully aware that their clients online reputation is at stake. With the values of integrity, honesty and dependability being their top priority. For positive support, business, social media & author tips join Carol on Facebook.
Are you a business who has been looking for help with your social media but you are unclear where to begin? Contact Carol today for our beginning of the year special. Available to very committed businesses. Services and contact info here.Book PR, Business, Carol Lawrence, Consulting, Entrepenuers, Marketing, Money, Organzing your team l team calendar, Services, Social Media Management, Social Media Tips, Virtual Assistant Ali Brown, building your business, Carol Lawrence, consultants, different ways to market, Entrepreneur, Extraversion and introversion, Fabienne Fredrickson, getting clear on marketing, Leonie Dawson, Masterminds, Maureen Simon, mentors, social media management, Suzanne Evans, virtual assistance, women and business, women leaders
Posted on January 14th, 2014 No comments
Go to your profile, and on your timeline cover image, click on, “Update Info.”
In the box that says “Where have you worked?” type in the name of your Facebook Page.
As you type in the name of your page, you’ll likely see several pages that will pop up. Click on your page to select it.
Add in your details; position, description, etc.
Leave the box, “I currently work here” checked and click on “add job.”
On the little “earth tab” next to your work description, click the down arrow, set on public if you want more exposure for your page. Now refresh your page. Look under your timeline cover and in your about section there should be a clickable link to your page.
Social Media Help 4 U is a virtual based business that supports authors, businesses and corporations based on integrity. Social Media Help 4 U offers conscious based business services, providing intuitive and skill based social media management & consulting. Carol and her team manage social media accounts. They assist their clients in building their online presence, engagement and connections with like minded people, customers and clients. They are fully aware that their clients online reputation is at stake. With the values of integrity, honesty and dependability being their top priority.
- How To Add And Remove Admins On A Facebook Page (no1socialmedia.wordpress.com)
- Stop Your Facebook Page From Sinking And Our End Of The Year Special Offer. (socialmediahelp4u.com)
- My Favorite Top 10 Podcasts To Feed My Body, Mind & Business Mindset! (socialmediahelp4u.com)
Posted on January 7th, 2014 No comments
Do you have favorite Podcasts you like to listen to? Podcasts that motivate you? Inspire you? Podcasts that feed your soul? Podcasts that expand your business knowledge and encourage you to follow your dreams? I do and I’m going to share them with you.
Here are my favorite top 10 Podcasts shows.1. The School of Greatness By Lewis Howes: Lifestyle Entrepreneur, Author, Former Pro Athlete
5. Play Big Master Class with Fabienne Fredrickson. Step outside your existing comfort zone.
Do you have a favorite podcast or radio show you like to listen to? Are you an author and looking to expand your audience, consider being a guest on a radio show. Visit my radio shows for authors page for a listing of possible ideas. Like what you see? Please share my blog with your friends. Thanks for reading my blog. I appreciate you and the journey you are on. Join me on Facebook and Twitter. Are you a parent? I invite you to check out my co-authored Intentional Conscious Parenting blog. Business blessings, Carol Lawrence
- Top 10 Podcasts for Law of Attraction, New Thought and Life Enrichment (abundantlifeinitiative.com)
- 5 Podcasts That’ll Help You Think Like an Entrepreneur (dailyfinance.com)
- Are you podcasting? The Podcast Scripting Book is now available (news.trafcom.com)
Posted on December 19th, 2013 No comments
“Keep your Facebook Fanpage above water…be authentic, be a leader and listen to what your audience is talking about, then engage.” ~ Carol Lawrence
So you created a Facebook page and now it just sits there. No one comments, likes or shares your stuff. Why? For one thing it’s possible you do not have enough valuable content to share and two you aren’t engaging with your desired audience. The third possible reason is your audience doesn’t even know you exist. Trust me your audience is online and most likely on Facebook, unless you are a jewelry or clothes maker for 10 year old girls then you should be on Instagram. Facebook is like a party. If you go and sit in the corner not wanting to be noticed by anyone chances are everyone will leave you alone. On the other hand if you go to the party looking to connect with old friends, meet new friends and catch up on all the latest news, ready to mingle and have fun you’ll be noticed. Facebook is reciprocal. People notice who is talking to them, commenting on their updates, sharing their content and overall who is noticing them online. You can’t just expect to post something cool and have it go viral or be seen by everyone. You have to get active, and get serious about growing your page. Don’t pay for “fake” likes this in the end will set you back. You want to grow a loyal audience who truly desires to know what you are all about. A few other Facebook tidbits. Keep in mind Facebook gives attention to pages that pay. Read the rest of this entry »
Book Review: Likeable Leadership: A Collection of 65+ Inspirational Stories on Marketing, Your Career, Social Media & MorePosted on December 17th, 2013 No comments
I’ve been a fan of Dave Kerpen since his very first book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook came out. I actually met Dave through social media, so reviewing his first book seemed like a perfect fit. Some of you may remember I also interviewed Dave about his book, becoming an author, his company Likeable Media and how him and his wife Carrie orchestrated an amazing wedding through the use of social media. Since then Dave has written two more books. The most recent is Likeable Leadership: A Collection of 65+ Inspirational Stories on Marketing, Your Career, Social Media & More. Dave is really, really good at showing you how to “humanize” your brand. The reason this is so important is, if your branding message is so far over your potential client/customers heads you’ll never connect with them. They won’t understand what your about and they won’t be interested in you or what your selling.
There are two interview questions that stood out a few years ago and still stand out today that I want to share with you.
Carol Lawrence: As a social media manager/coordinator, I primarily work with authors. Do you have any advice for authors on how to promote their books and themselves through the use of social media?
Dave Kerpen: My advice is to get involved with social media and building your community way before you publish a book.
Carol Lawrence: Where do you see social media heading in the future? Read the rest of this entry »
Posted on December 14th, 2013 No comments
There are many reasons to set up a Google Alert. To monitor what people may be saying about you online, to see how often your name or business shows up in the search engines, to track a competitor, look for new leads, follow a certain news story or even a specific topic.
Google makes it easy to monitor what other people are saying about you online.
To set up an alert go to www.Google.com/alerts
In the search query box add your name or business name. You can set up more than one alert. I recommend tracking what’s being said about you and your business.
Choose what kind of result you want. I usually pick “everything.” Read the rest of this entry »
Posted on December 3rd, 2013 No comments
It’s no secret the stores who know how to market their products online are winning the sales game. There is stiff competition to get your products seen in a world that is saturated with content, especially content for sale. It’s not just about having your product for sale online but it’s also about being prepared for the mobile shoppers. It’s always better to have a marketing plan and prepare for the holiday season ahead of time but even though December is here it is not too late to take advantage of the holiday sales season.
Here are a few tips to get you started.
1. Blog about specific products & why you like them. Be sure to provide a “buy now” tab. If you do not have a shopping cart system or are just starting out you can add a buy now button with PayPal. Be sure you have clear descriptions and photos on every post if you want to make your products and posts “pinnable” on Pinterest!
2. If your website is not mobile friendly begin the process of transformation by hiring someone who can help your website convert into more sales. Darrell Ritchie can help you get started. He also builds custom mobile business apps.
3. Send out newsletters regularly. If you haven’t been sending them regularly in the past now is a good time to start. Don’t overload your reader with daily emails but consider sending an email as soon as possible and following up with a final sales push email the following week. Share a tip, holiday recipe, something fun and enticing, then highlight a product or service you are selling. If you are a full blown online store then your audience is expecting to see what’s for sale this season.
4. Make use of all the social media sites you are active on. Come on over and share your store on my Facebook page. Be sure to mention this blog post when you share your store on my Facebook page to avoid deletion. Ideas to share are holiday recipes, highlighted products, holiday related articles and more. Distasteful, rude or hate related content will be automatically deleted.
5. Make sure your website has sharing buttons so customers can easily share their favorite items. If you are an online store be sure to have a visible Pinterest share button. For example take a look at this Penguin, Christmas Night Inc has listed for sale. Notice the share buttons next to the description.? With a click of a button I can share this realistic plush penguin set with my friends.
6. If you have a retail brick and mortar store, engage your customers by offering an on the spot discount. To receive the discount have them Tweet or Facebook about a product, offer or discount while they are at your store. Have them do this while checking out. To avoid long lines set up a special social media station to guide them through the process, then provide them with a 10% off coupon redeemable during check out or with their next shopping visit. Most people who have smart phones are very mobile savvy and can easily Tweet or Fb from their phone within a matter of a few minutes. Ask them to like and tag your page.
7. Use popular hashtags on Twitter, Facebook, Pinterest and Google+. Hashtags are words with the # symbol in front of them. They are used to identify messages on a specific topic. Popular holiday sale hashtags are #holiday #onlinesale #freeshipping (only use this one if you really are offering free shipping) #holidays2013 #shopping #xmasgifts #onlineshopping and of course if you have a personalized hashtag your audience follows you by be sure to include it. Example: here is my hashtag I include with some of my Tweets #socialmediahelp4u
Plan ahead next year and use #blackfriday and #cybermonday.
Here are some example Tweets/Facebook updates:
Tweet for an online retailer.
Holiday decorating ideas for home, business, mall or church http://ow.ly/rpWaM #ChristmasNightInc #SaintFrancisGarden #Socialmediahelp4u
Tweet for an author.
A gift for the mind, body, & spirit #holidaygifts #onlineshopping #MindBodySpirit #energycoach #books http://bit.ly/18YMFgZ
8. Do you have a giant to-do list? Feeling overwhelmed? Hire some help. There are many virtual assistants around the country more than willing to help you complete your tasks. Need help boosting your online presence? Social Media Help 4 U is offering a one time trial at a huge savings. Contact Carol for full details. To qualify for our HUGE discount you must have an established website full of content or products and be willing to budget for Facebook ads.
For more holiday marketing tips check out this detailed slide show from Hubspot.
47 Stats for Remarkable Holiday MarketingWishing you a prosperous holiday season full of joy, much love and most of all FUN! Enjoy the season!Much love, Carol
Business, Entrepenuers, Marketing, Money, Sales Funnel, Social Media Management, Social Media Tips, Twitter Business, Facebook, Marketing, Mobile friendly l Darrell Ritchie l Laura Rike l Social Media Manager l Social Media Management l Virtual Assistant, PayPal, Pinterest, Social media, Social Media Help 4 U l Carol Lawrence l Holiday Sales l Holiday Marketing, Twitter, Using #hashtags l holiday hashtags
- End Of The Year Tax Savings (socialmediahelp4u.com)
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- 21 Places To Submit A Press Release – Plus 3 Examples (socialmediahelp4u.com)
Posted on November 5th, 2013 No comments
Places to publish your ebook.
Places to market your ebook.
Goodreads- Free membership but also some good advertising options.
Netgalley – Free membership
Book Daily - Special marketing programs for single title clients.
Netgalley – $50.00 to have your book included in their newsletter.AskDavid.com (only $15.00)
For a list of free sites to promote your book be sure to read this post on GalleyCat
A few bonus ideas:
If you have a book listed for sale on Amazon be sure to complete your Amazon Author’s Profile.
BOOKMARK THIS PAGE FOR EASY ACCESS WHEN YOUR READY TO SUBMIT AND MARKET YOUR BOOK!
Sign up for my Social Media Help 4 U newsletter for more author and social media tips!
Posted on October 24th, 2013 No comments
“5 Reasons to be an Optimist” by Ali Brown
No doubt you’ve heard sayings about happiness and the power of positive thinking. For instance, “when life gives you lemons, make lemonade” and “some pursue happiness, others create it.” Turns out that optimism truly is a powerful force. And, regardless of your circumstances or personal setbacks, you can choose to approach life with a positive outlook. Transforming negative thoughts into positive ones does increase your chances of success!
Now, if your inner skeptic is saying, “Bah… humbug!” and you’re still not convinced here are five findings that prove the power of positivity.
1. Optimism can lead to longevity. Several studies have confirmed that those with a positive attitude often live longer than their gloomier counterparts. A study performed at Wagening University in the Netherlands examined nearly a thousand men and women. The predicting factor of their longevity was their agreement with the statement – “I still have goals to strive for.” When subjects were tested nine years after the original survey, the death rates of the optimistic men were 63 percent lower than those who had not agreed with the optimistic statement. Women were 35 percent lower. Scientists believe that optimists who have more to live for often make more positive lifestyle choices that may help prolong their life.
2. Optimism can boost sales. A study of the sales personnel at Metropolitan Life Insurance were tested for optimism and success ratios. Those who scored the highest level of optimism sold a whopping 37 percent more life insurance than those who were identified as pessimists. Not too bad for your bottom line, right?
3. Optimism may improve your ability to do business in other ways. One of the most dreaded parts of running a business is collecting from delinquent customers or clients. But a study done on debt collectors in a large, competitive agency found that the most successful collectors in the agency were shown to have much higher scores in the areas of optimism, independence, and self-actualization.
All great traits that can boost your success in business and in life.
4. Optimism nurtures healthy relationships. According to author and Harvard medical professor Dr. George E. Vaillant, our greatest source of resilience comes from our internal capacity for optimism. In his famous book The Wisdom of Ego, Vaillant writes that the healthiest, most resilient people possess “both the capacity to be bent without breaking and the capacity, once bent, to spring back.”
5. Optimism is contagious. A physician and social scientist at Harvard Medical School studied nearly five thousand people and their connections with family, friends, neighbors, and coworkers over the course of twenty years. The outcome? According to the study, which was published in the British Medical Journal last year, our next-door neighbor’s joy increases the likelihood that we will also be happy by up to 34 percent. The study also found that our level of happiness impacts not only those in our immediate circle, but also people two and three degrees removed from us.
Optimism allows us to successfully navigate life’s greatest challenges. Remember, we have the power to be aware of our thoughts and to choose the positive every single day.
“Entrepreneur mentor Ali Brown teaches women around the world how to start and grow a profitable business that make a positive impact. Get her FREE CD “Top 10 Success Secrets for Entrepreneurial Women” at www.AliBrown.com“