Carol Lawrence Interviews Dave Kerpen CEO Of Likeable Media




Recently I had the pleasure of interviewing Dave Kerpen.

Dave is the CEO of Likeable Media, a social firm and author of a 2011 book, Likeable Social Media.

Carol Lawrence: Dave, please tell us about yourself, your family
and how you began your social media journey.
Dave Kerpen: I am the very proud parent of two girls.
Charlotte is 8 an amazing artist, loved and loving.
Kate is 4 and so very full of life. Carrie is their
incredible mom and my wife and partner in all things.
I have always loved connecting with people and have always
been very public, so social media was in many ways a perfect fit.
Began with blogs and Facebook in 2007 and never looked back.

Carol Lawrence: Who came up with the idea for your wedding?
Can you briefly give us some juicy details?
Dave Kerpen: Carrie and I came up with it together, but it
was mostly her. It was a lot of fun - here's a link to one of my
favorite media pieces from the wedding.
The only juicy details I can think of was getting free stuff
we didn't even ask for, like teeth-whitening from Bright Smile.

Carol Lawrence: How did you go about putting your wedding together
and was there any doubt it wouldn't work?
Dave Kerpen: We pitched the Brooklyn Cyclones first,
because we needed a promotional partner that would have the inventory
to trade. Then we approached contacts we had made through our radio and
integrated marketing career. Once we landed,
Smirnoff and Entenmann's it was easier to get more partners.
Once the NY Times piece hit, that led to other media.
A few family members had their doubts, but we never
doubted it  would work.

Carol Lawrence: What inspired you to write Likeable Social Media?

Dave Kerpen: I really wanted to help small businesses leverage social
media well. We work with a lot of larger companies but I wanted a cheaper
way smaller organizations could access our knowledge and best
practices to grow their businesses and be more successful with
Facebook, Twitter and the social web.

Carol Lawrence: What do you think of the new Google+ platform?
Where do you see G+ heading in the future?

Dave Kerpen: I think Google+ is promising. It will take a lot to
shift the average consumer from Facebook but Google is off to a good
start,and Google+ will surely help their core search product.

Carol Lawrence: Can you share what the publishing process has been
like for you?

Dave Kerpen: I learned a lot about publishing :) It had its ups
and downs but I feel much more prepared now for my 2nd book.

Carol Lawrence: Where do you see social media heading in the future?

Dave Kerpen: Social media will become increasingly mobile and
increasingly part of how we spend our lives and jobs each day.

Carol Lawrence: What would you say to a business, author or
entrepreneur who has yet to take advantage of social media?
Dave Kerpen: Get started now! It's never too early or too late.

Carol Lawrence: Can you share your #1 tip for attracting new clients?

Dave Kerpen: Create great content and give it away to the right people.

Carol Lawrence: As a social media manager/coordinator, I primarily
work with authors. Do you have any advice for authors on how to promote
their books and themselves through the use of social media?
Dave Kerpen: Here is a blog post Megan from my team wrote about this:
My advice is to get involved with social media and building your
community way before you publish a book.

Carol Lawrence: I put together Virtual Book Tours for authors.
Have you ever participated in a virtual book tour and do you
feel they are a good alternative or addition to physical book
tours for authors

Dave Kerpen: I haven't participated in a formal virtual book tour
so I can't really say, but it's seems a lot more cost-effective
than a physical book tour these days!

Carol Lawrence: I know some publishing houses and literary
agents vary in their opinion on the importance of an author
platform. Do you feel having an author online platform is a priority
for a new author to create before their book becomes available?
Dave Kerpen: Yes, the larger the platform, the better.
That's the reality.

Carol Lawrence: How do you structure your day to be the
most productive for you?

Dave Kerpen: I use my calendar very carefully.
6am-9am is family time. 9am-6pm is work time, with social
media built-in along the way. 6pm-10pm is family time, then
10pm-2am is catch up time on emails and social media, and writing.

Carol Lawrence: What's next for Dave Kerpen?

Dave Kerpen: I'm writing a 2nd book, tentatively titled
Likeable Business: Why Consumers Today Demand More, & How Brands
Can Deliver. I'm, hoping to speak more and at larger conferences
in 2012. I'm building our business (INC 500 #118 in 2011, hoping
to keep growing exponentially) and most important, I'm spending
time with my family.

Carol Lawrence: Do you ever take a break from social media?

Dave Kerpen: No. Seriously, I take an occasional 24 hour or
48 hour break during vacations.

Carol Lawrence: Thanks Dave for being so personable and approachable
to your fans and for taking the time to answer my questions.
I really appreciate it.(Please share all your links, Facebook, Twitter, G+, etc)
Dave Kerpen: My pleasure and here you go:
Personal links:
You may also want to check out:
#118 in the 2011 Inc 500 Fastest Growing Private Companies in America
Facebook Preferred Developer Consultant
Only 3-time WOMMIE Award Winner (2008, 2009, 2010)
Schedule a call or meeting with me @
Interview By: Carol Lawrence
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