Building A Fan base With Social Media. Tips For Authors & MusiciansPosted on September 7th, 2013 No comments
Taylor Swift is a master at connecting with her audience. Take a look at how she uses Photo Tweets to show her personal side. She shows off photos of her pets and promotes her sponsors. She keeps her fans engaged. They can’t wait to see what she’s doing next.
Here are a few ways musicians and authors can connect with their fans though social media.
Share photos of yourself behind the scenes getting ready.
Picture of yourself tweeting your audience or updating your Facebook page.
Are you nervous before a concert or book signing? Tell your audience how nervous you are through a Tweet or Fb update and mention how thankful you are they are there to support you on your journey.
Picking out a new outfit for your big show? Big premiere? Big book signing? Little book signing? Share a photo of you behind the scenes picking out your new outfit.
Have someone capture a picture of you during a speaking engagement, signing autographs or simply speaking to a fan, sitting behind your desk dreaming up your next character.
The bottom line is you need to be consistently connecting and engaging with your fans. Growing your fan base. If you are a self-published author and dream of being successful or even published the traditional way you have to have an established brand/platform. You need to be where your audience is. What is the age group of your fans? If they are tweens you need to be on Instagram. If they are grown adults you need to be on Facebook. Twitter is a vital place to be. 400 million tweets per day is nothing to sneeze about. 4.6 billion people click the like button every day on Facebook! This speaks volumes of where people are checking in, following their friends, family and favorite people. You have to be consistent in your marketing and you have to make it real. By making it real I’m referring to being authentic. It’s ok to share the latest concert information, when your new book or CD will be released but you need to reach beyond the basic information.
Here’s a look at some of the ways Taylor Swift shares with her audience on Facebook:
- Behind the scenes videos.
- Photos of a gift she received from a fan.
- Announcement of awards and thank you gifts to her fans.
- Simple messages of connection like this one, “Headed to the VMAs. So. Excited.”
- Comments about a photo taken during a concert.
- As I said above she is really great at mentioning her sponsors.
My all time favorite band in the world is Bon-Jovi. I’ve been a fan since I was 13. I know i’m really showing my age here but that’s ok.
Their fan base is massive. They have over 23 Million fans on Facebook.
“We’ve been blessed. We now have a multigenerational fan base that has crossed both language barriers and cultural differences.” ~ Bon Jovi
Here’s a look at some of the things they share on Facebook with their audience:
- Contest and prize announcements.
- Products for sale in the Bon Jovi store.
- The commercial for Jon Bon Jovi’s dads pasta sauce.
- Free live streaming concerts.
- Polls for Sunday movie night.
- Lot’s and lot’s of photos, like the one of the Jon exiting the helicopter in Detroit.
- Videos of JBJ talking about the latest tour.
Four tips to help get you started.
First tip: If you are unsure of what to share take a look at the profiles of people succeeding in the same industry/niche as you.
Second tip: Set up your Facebook page to post your updates directly to Twitter so you are updating your audience on Twitter at the same time.
Third tip: If you want to be really technologically savvy. Use the Instagram app on your smart phone. Share a photo on Instagram, Facebook and Twitter all at the same time.
Fourth Tip: Use the Hootsuite or Twitter app to keep tabs on your Twitter messages and engagement!
About The Author:
Carol Lawrence is an energetic practitioner, blogger, children’s author, social media manager, author interviewer, book reviewer, conscious parenting adviser, co-host of The Intentional Conscious Parenting Show and assistant editor for the All Things Healing parent and family community.