Posted on May 7th, 2014 No comments
Hey everyone, How’s it going?
You know, life happens, doesn’t it? Before we know it, time passes us by and we skip over opportunities that would have enabled us to fulfill our dreams. Have you ever dreamed of working from home? Are you a stay at home parent who could use added income? Do you shape your life around your work or do you shape your work around your life? Do you wish you had more freedom and time? A larger income? The ability to charge high end prices?
You’re probably wondering where i’m heading with all these questions. When I started down a new career path and began my Social Media Help 4 U business I needed tools. I was already offering social media management but not as a business. I was offering it for fun to help authors build their platforms and gain exposure. It was those authors that encouraged me to take it to another level.
Then I heard of a lady named Kate Buck, Jr. She had been doing the same thing I was doing but longer. She turned what she knew into a training course. This was very timely for me because I needed to enhance my skills. Kate’s course was later modeled by Universities around the country who now offer social media courses. One of the neatest things about her course is you can do it in on your own time at your own pace.
If you love the online world, have an entrepreneurial spirit and are looking for a new career, Social Media Manager Pro might be the course for you. Warning this is not a multi-level marketing scheme. This is a real training course broken down into bite size pieces so you can follow step by step, learning the skills you need to fulfill a very high in demand career. This course is perfect for the business owner who either likes to do it all themselves or hasn’t reached the point where they can hire a social media manager or virtual assistant. This course is also perfect for the person on your team who is in charge of your social media marketing. Social Media Manager Pro has been completely upgraded to reflect the recent social media changes. It currently is being offered at a very low introductory price. Grab it now before the price goes up. Your only $197.00 away from having the tools you need to start a new career. Read the rest of this entry »A day in the life of a social media manager, Business, Carol Lawrence, Conscious Business, Entrepenuers, Sales Funnel, Social Media Management, Social Media Tips Career, Jr. l Social Media Training l Facebook training l Twitter Training l Working From Home l #WAHM l #socialmediahelp4u l Carol Lawrence l Becoming a social media manager, Social media, Social Media Manager Pro l Kate Buck, Social media marketing, Telecommuting
Posted on April 29th, 2014 No comments
This is our handsome son Tony. Him and his girlfriend Ashley recently got a new puppy. His name is Roland. If you are a Stephen King fan you know where the name comes from. Roland is a sweetheart! He’s a papered Pit Bull. Randy and I are having loads of fun with him. He’s our new grand-puppy. For now we’ll settle for no grand kids. What’s especially nice for Tony and Ashley is all of Roland’s siblings were acquired by their friends. They’ve all been waiting for the right time to add a puppy to their lives. All the puppies will get to grow up together.
Life has been great around the Lawrence homestead. We are busy with clients and working on some new adventures we can’t wait to tell you about. For now we have to keep them on the QT, but before long we’ll be sharing the big news. I think you all will be in for a big shock with where we are headed next. Stay tuned for more details.
As always thanks for stopping by and reading our posts. We look forward to hearing from you. Leave us a comment or better yet come on over and join us on Facebook and Twitter. Follow our hashtag #socialmediahelp4U for positive life tips, social media tips and more!
Want to learn how to manage all your social media needs yourself? Learn more!
— Carol Lawrence (@SocialMediaH4U) May 27, 2014
Social Media Help 4 U is a virtual based business that supports authors and businesses based on integrity. Social Media Help 4 U offers conscious based business services, providing intuitive and skill based social media management, product reviews & consulting. Carol and her team manage social media accounts. They assist their clients in building their online presence, engagement and connections with like minded people, customers and clients. They are fully aware that their clients online reputation is at stake. With the values of integrity, honesty and dependability being their top priority.
Posted on April 23rd, 2014 1 comment
Twitter has made some new changes. When you sign into your Twitter account you will have the option to switch over to the new profile or keep your old one. If you switch to the new profile and decide you want to go back to the old style you can choose to go back for now. Usually when a new roll out comes along in the beginning there’s a choice between the old and the new look but eventually everyone rolls over to the new look.
(Which Twitter header do you prefer? The first or second one?)
Here’s a look at the new changes.
- New cover design. You can now add a larger cover photo. It’s similar to Facebook’s timeline cover. I quickly created some example covers using the free service called Canva. You can also go to Fiverr and pay someone inexpensively to design you a new cover. Be sure to make your cover inviting, use bright colors and add your website. Take advantage of the abundance of space. Don’t over do it. Keep it professional looking.
- Your most active, favorited and retweeted tweets are now showing up with bigger fonts.
- You can now pin your favorite or most important tweet to your profile page. Go to “tweets”, click on the number of tweets. Take a look at your most recent tweets. Under each tweet you will see the symbols for reply, retweet, favorite and three little dots to click on for more. When you click on the three dots that look like this … you’ll have the option to pick share via email, embed a tweet and pin to your profile page. Take advantage of this new option. Once a week pin a new Tweet. Pin your opt-in link, latest blog post or most current offer. Pick something you really want to draw attention to.
- The new profile set up is rolling out slowly, so if you don’t see the option to change over to the new look don’t worry your Twitter account will be updated soon.
Posted on April 19th, 2014 No comments
Clients are loving what I do. I received a delivery of flowers from one of my clients this week. Another client wrote up an article about me in their newsletter. I love what I do! They made my day!Social Media Help 4 U is a virtual based business that supports authors and businesses based on integrity. Social Media Help 4 U offers conscious based business services, providing intuitive and skill based social media management, product reviews & consulting. Carol and her team manage social media accounts. They assist their clients in building their online presence, engagement and connections with like minded people, customers and clients. They are fully aware that their clients online reputation is at stake. With the values of integrity, honesty and dependability being their top priority.
Posted on April 15th, 2014 No comments
Facebook made a recent announcement. They are cleaning up the news feed. Page owners need to be aware of the three most recent changes.
“The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important and relevant to them.” Erich Owens & Chris Turitzin
Three changes you need to know about.
1. The days of asking your fans to share, like and comment on your page are over. This is considered Like-baiting. It’s okay to genuinely encourage discussion just don’t blatantly ask for it, especially over and over. For example: There are some pages that will share a sad picture of a child who survived cancer and ask the viewers to like their page in support for the child. The child has nothing to do with their page. It’s a random picture they took off the internet to bait people to like their content.
2. Facebook is encouraging new content. They don’t want to see pages uploading the same content over and over again. Repeated content is less relevant and has generated complaints.
3. No spammy links. This fits into ethical business and authentic business. Never share content about something in particular and slip in a spammy link to somewhere totally irrelevant to your update. Unethical page owners frequently try and get people to click through to a website that contains only ads.
So is the old saying, “Content is King” making a come back? Content obviously matters. Fresh content that is.Social Media Help 4 U is a virtual based business that supports authors and businesses based on integrity. Social Media Help 4 U offers conscious based business services, providing intuitive and skill based social media management, product reviews & consulting. Carol and her team manage social media accounts. They assist their clients in building their online presence, engagement and connections with like minded people, customers and clients. They are fully aware that their clients online reputation is at stake. With the values of integrity, honesty and dependability being their top priority.
Posted on April 8th, 2014 No comments
Customer service and client satisfaction are crucial for all businesses and yours is no exception. And one bad client experience can undo thousands of dollars of marketing and built up rapport.
A while back, my husband Tim and I went out for a rare “date night.” We decided to treat ourselves to one of the fanciest restaurants in town.
This place boasts fine dining, great ambiance, live jazz music, and “artfully prepared cuisine.”
We arrived on time and were shown to our table. And that’s where it all went south. As 10 minutes turned to 20 and no one had even so much as brought us water, I finally got up to flag down a server.
Apparently there was a mix up as to whose table it was, but now it was all straightened out. We ordered drinks, which showed up rather quickly. Things were starting to look up.
Our server asked if we were ready to order, but we asked for a little more time. That was obviously a big mistake. She left our table, never to return. (Cue the song Haley’s Waitress by Fountains of Wayne…) After what seemed like an eternity, a different server comes by and asks “what meals are you waiting on?” We’ve been in the restaurant over an hour by now and we hadn’t even ordered!
Sad to say, things went from bad to worse. We finally ordered and they delivered Tim’s food 15 minutes before mine and then my order was wrong. After another wait, my second meal arrives and guess what? Wrong again! By then I’ve lost my appetite.
The point is, crappy service sticks. It takes a long time to build a reputation and very little to ruin it. The final excuse given by the manager was that they were “short staffed” that night. But whether they were just having a bad night or not doesn’t really matter, we haven’t been back since.
In a service-oriented business, your service must be impeccable. You have to deliver on your promises and keep your commitments.
I think where people can get tripped up here is that they actually give mediocre care to current clients, thinking “They’re already a client, they’re already fans, they’ll cut us a little slack if things are a bit disorganized” and instead they spend all of their customer care focus on attending to potentially NEW clients – to hopefully entice them to buy.
This is a HUGE mistake. You must treat your paying clients like family – you must attend impeccably to their every need. What kind of an experience with your brand do you want them to have?
It’s 11 times more likely that a client who has already purchased from you will purchase something again as it is that a “brand new” client will purchase from you for the first time!
If you offer a money back guarantee on your program, stick to it. If you commit to replying to client emails within a certain time period, do it. Under-promise and over-deliver.
Author Larry Winget says it very simply: “Do what you said you were going to do, when you said you were going to do it, the way you said you were going to do it.”
That’s really what it all boils down to.
Business Coach & Mentor Barb Wade specializes in teaching entrepreneurs how to make more money more easily while enjoying a business and lifestyle that reflects their priorities. Download Barb’s “Word-for-Word Scripts To Overcome Objections” and book more high-paying clients now at www.BarbWade.com
Posted on April 2nd, 2014 No comments
Looking for a Brand Ambassador? Do you have a brand new product you want to share with the world?A brand ambassador walks and talks your product! They share it on their website and social sites helping you expand your brand. They share how great your product is by word-of-mouth. How would you like to see a nice write up about your product? See Tweets floating around Twitter? Your product showing up in the search engines due to exposure on Facebook? How about getting it noticed on the fast moving visually appealing platform called Pinterest? We can help you do this!We love trying out new things and new products.The types of products we prefer to review:
Honesty matters! If your product stinks we honestly can’t promote it and won’t write a review. We’d rather not say anything at all because we are not a fan of negativity, especially online. Negative feedback can hurt a companies reputation. We’d rather share with you how we think you can make it better.We’ll provide honest feedback on what we love about your product and where the customer can go to purchase it.The online world is congested. Everyone is online now. To bring your product front and center you need help getting the word out.If your product is great we’ll shout it from the roof tops how awesome it is!!If you would like Randy and I to review a product of yours and share our review with our entire audience through our blog, newsletter and all our social sites send us an email email@example.com to discuss collaboration!Ready to hire a social media manager to grow your online presence? Get your products seen? Take a look at our packages and prices! Custom packages available as well.Conscious Business, Consulting, Entrepenuers, Marketing, Product Reviews, Services, Social Media Management, Social Media Tips Brand ambassador, Business branding, Carol Lawrence, Pinterest management, Social media, Social Media Help 4 U, Social Media Manager l Social Media Help l Product Reviews l Camping equipment reviews l Zombie Apocalypse l, Word of mouth exposure l Product SEO
- Outdoor products related to camping, fishing, hiking, gardening or sustainable living.
- Parenting products. Conscious parenting products may be shared on Carol’s other blog Intentional Conscious Parenting
- Pet products. We currently have two dogs and two cats and are proud grandparents of a sweet little puppy named Roland.
- Randy is open to reviewing items related to survival and the Zombie Apocalypse!
- Social media related products.
- Products that assist small business owners in growing their business.
- We are open to other ideas!
- This is a limited service depending on the product and time available.
Posted on March 14th, 2014 No comments
Are you taking the necessary steps required to raise your bottom line? Let’s face it the real reason majority of marketers are utilizing social media is the bottom line. Sales! If you are not taking advantage of the benefits of Facebook, the #5 tech company in the world your missing out! But here’s the catch. The quality of your social audience is more important than the quantity. The more engaged your audience is the more likely they are to convert! But does that happen overnight or is there a gestation phase?
Users are savvy, sure you have your impulse buyers but for the most part users are getting pickier. They are bombarded by sales pitches and buy it now promises all day long. Think about it. How many sales pitches do you skip over every day while tooling around Facebook or your favorite social media watering hole?
As Facebook and other social media platforms become more and more pay to play you have to focus on a variety of ways to grow your audience, your customer base. The importance of relationship building and engagement are more critical to business growth than ever before. People are engaging and following brands and companies that make them feel good and provide something they need! They are also relying on word of mouth recommendations from friends, family and their online communities more than ever. It’s quick and easy to pick up a smart phone or connect through a smart TV, click on the Facebook app and tell the world your washing machine just broke and sprung a leak all over the laundry room floor. In the same message you’ll ask. “Who do you recommend?” Within seconds your peers are replying back and forth with their advice and recommendations.
In the world of immediate gratification it’s not about how many “fans” or customers you have it’s about how much they like you as a brand and company. I’m not saying having a large audience is not important. Obviously the more people you can pitch to the more sales you are going to make. I’m saying you need real followers, not generated numbers or fans that could care less what your company is about. You don’t want someone liking your Facebook page in hopes of winning an iPad if they are not truly interested in what you offer. So what do you do?
You do need to diversify your company online but at the same time you don’t want to spread yourself to thin. Facebook is the priority place to be but be sure to consider other places such as Twitter, Pinterest or Instagram. If you have a variety of products and merchandise Pinterest is an amazing opportunity for all the visual shoppers. Instagram is hugely popular with the younger audience and gaining speed with online retailers. I suspect since Facebook purchased Instagram there will be more of some kind of merging in the future with ads or apps. But for now we are going to focus on Facebook.
Here are tangible tools to increase engagement and begin growing your Facebook customer base now.
- Get active online! What’s the point of having a Facebook Business page if you are not going to do anything with it? It’s terrible when you are tooling around on a webpage and when you click on their Facebook link it either goes to their personal page which is a big no-no or it goes to their business page that hasn’t been updated in months. You start to wonder if anybody is really behind the scenes? Where’s their customer service? Keep in mind some people prefer to follow their favorite brands through Fb, Twitter, Pinterest, etc instead of having to opt-in to another email list.
- Post content regularly, daily! If not daily a minimum of five days per week. The old rules of twice a week are gone! Your page will never be seen with such limited activity. Two or more posts per day are recommended. Some of the top marketers in the world post several times per day. If you really want to see immediate growth post once an hour for 12 hours.
- Hire help. Take Facebook seriously. Hire a social media manager or a VA to help schedule content, keep an eye on your page for spam, activity that requires immediate attention. Having extra eyes on your page helps take stress off of you and can prevent a catastrophe in the making. Have your hired help schedule the basic stuff such as products, sales, business info, memes, etc. Then your job is to hop online and add in the fun stuff.
- Spread your updates out. The last thing you want to do is bombard the feed with your updates all back to back. Each update has a lifespan of around three hours. This is why it’s becoming more and more important to bump up your Facebook activity.
- Check your “insights” in your admin panel. This data will show you what posts are popular, who visits your page, what time they visit and more. Pay attention to this and adjust accordingly. Learn when your audience is online. This is when you want to spend your live time online. Is your audience parents who are on in the morning or in the late evening after the kids are settled into bed? Get to know your audience.
- Serious business owners know they must have an advertising budget. They’ve paid for radio ads, newspaper ads, banner ads, adwords ads but still many are not taking Facebook ads seriously. Begin by creating a FB ad for your page ASAP. The right ads directed towards your “desired” audience can immediately begin to get your business in front of new eyeballs. If you are unclear how to do this hire someone to help you. An ad budget as small as $10 a day will begin yielding results. Fast company reports Facebook is the #1 platform for social media sales.
- Build your fan-base, work on creating ongoing relationships then work on your sales pitch. One out of every seven posts can be sales related. The exception to the rule is if you are an online retail store. Your customers know you sale merchandise and they want to see it.
- Content – The quality of your content is vitally important to your online growth. If no one likes what you are sharing they won’t give you any love. No comment, no likes, no shares. Keep in mind, every time someone likes, comments or shares your content it’s bumped back into the newsfeed again giving it more exposure.
- It’s trial and error. Keep sharing a variety of posts. Facebook changes the rules so often you need to be diversified with your updates. One week a quote might gain activity, the next a meme.
- Use larger photos. Experiment using multiple photos when you can. If you sell a product take photos from different angles. On some of the pages I manage updates with 2-5 photos draw more attention. This could be because Facebook gives it more attention or it could be because photos grab the reader visually and it catches their attention easier.
- The companies who’s audience talks back receives more play. Ask questions to give your audience a chance to reply back to you.
- Share a variety of content. Pay attention to what your audience gravitates to. Are there certain products they like more? Do they respond to questions or fill in blank updates? Maybe they prefer visual stimuli and prefer photos or memes. The funny thing is people are wanting to see the more human side of the companies they follow. Find ways to show them this side of your business. They are making more conscious based decisions. Does your company support a specific charity? Give back locally? Share it! Do you really care if your product provides them value? Express it. Don’t fake it, they’ll know if you are authentic or not.
- Now here’s the most important tool to add to your social media toolbox. You have to talk back. You’re working hard running ads, posting regularly don’t let this opportunity slip through your fingers. You must engage. Build those relationships. It’s ok to schedule some of your updates but you must all participate live to get the best results.
Carol Lawrence is a social media marketing expert who teaches busy business owners how to become well-known and boost their brand online through the use of social media. She is the creator of Social Media Help 4 U and offers high end social media management services. If you are a company who has an advertising budget and you are ready to rock it in the social media world contact her today!
Posted on February 28th, 2014 1 comment
Do you sometimes think that if you had everything you desire you’ll be happier? The perfect relationship, more money, a few vacations a year, a career you love? I hear ya, i’m guilty of feeling and thinking the same way. If only I had a few more clients, more vacation time, i’ll be happy. But you know what, that’s not how it works. Have you ever noticed that when you are in a state of happiness everything else in your life flows? When we are in the flow we can make things happen a lot easier. So the trick is to work at staying in the flow and doing more of the activities that make us happy. Surround yourself with happy people and happy circumstances.
Shawn Achor’s book recently crossed my path. Timely it is. This was the second message presented before me in a 24 hour period to find my bliss and everything else will fall into place. I began to think if this is how i’m feeling maybe i’m not alone and you could benefit from this message as well. Cheers to happiness! Feel free to share your thoughts. Have a wonderful day and thanks for visiting my blog. ~ Carol Lawrence
Shawn Achor is the winner of over a dozen distinguished teaching awards at Harvard University, where he delivered lectures on positive psychology in the most popular class at Harvard. Shawn has become one of the world’s leading expert on the connection between happiness and success. In 2012, Shawn’s research on happiness made the cover of Harvard Business Review, his TED talk is one of the most popular all time with over 3.8 million views, and he has a new lecture airing on PBS called “The Happiness Advantage.” Shawn is currently leading the Everyday Matters campaign with the National MS Society and Genzyme to show how happiness remains a choice for those struggling with a chronic illness.
Listen to his Ted Talk “The Happy Secret To Better Work” for inspiration and a few laughs!“Isolating seven practical, actionable principles that have been tried and tested everywhere from classrooms to boardrooms, stretching from Argentina to Zimbabwe, Shawn Achor (teacher at Harvard) shows us how we can capitalize on the Happiness Advantage to improve our performance and maximize our potential.Our most commonly held formula for success is broken. Conventional wisdom holds that if we work hard we will be more successful, and if we are more successful, then we’ll be happy. If we can just find that great job, win that next promotion, lose those five pounds, happiness will follow. But recent discoveries in the field of positive psychology have shown that this formula is actually backward: Happiness fuels success, not the other way around. When we are positive, our brains become more engaged, creative, motivated, energetic, resilient, and productive at work. This isn’t just an empty mantra. This discovery has been repeatedly borne out by rigorous research in psychology and neuroscience, management studies, and the bottom lines of organizations around the globe.In The Happiness Advantage, Shawn Achor, who spent over a decade living, researching, and lecturing at Harvard University, draws on his own research—including one of the largest studies of happiness and potential at Harvard and others at companies like UBS and KPMG—to fix this broken formula. Using stories and case studies from his work with thousands of Fortune 500 executives in 42 countries, Achor explains how we can reprogram our brains to become more positive in order to gain a competitive edge at work.Among the principles he outlines:
• The Tetris Effect: how to retrain our brains to spot patterns of possibility, so we can see—and seize—opportunities wherever we look.
• The Zorro Circle: how to channel our efforts on small, manageable goals, to gain the leverage to gradually conquer bigger and bigger ones.
• Social Investment: how to reap the dividends of investing in one of the greatest predictors of success and happiness—our social support network
A must-read for everyone trying to excel in a world of increasing workloads, stress, and negativity, The Happiness Advantage isn’t only about how to become happier at work. It’s about how to reap the benefits of a happier and more positive mind-set to achieve the extraordinary in our work and in our lives.” (Quoted from Amazon)
Posted on February 25th, 2014 No comments
Today I have a special treat for you. Especially if you are a budding author, you’re going to love today’s interview. Author Jennifer Loren joins us to not only share her writing process and juicy answers to all my inquiring questions but she’s here to share something special with you. Her newest project, Author Force – A new resource for authors!
Carol: Jennifer please share with my readers a little bit about yourself and what inspired you to begin writing.
Jennifer: I have always wanted to write, but I never seemed to have time. I was a senior designer for an Architecture firm and in charge of a lot of projects which took up most of my time. When the economy turned and banks started going under, my firm started to go under and I was laid off. I tried to find another job, but there wasn’t anything to be had and then my eye disease took a bad turn and I lost my eyesight. To entertain myself while unable to see I created stories in my head. I was going through treatments to regain vision again and by the time I was able to see in my right eye I had quite a few stories I wanted to write down, and one in particular, so I started writing it. It took me some time to get it perfected, but eventually I had a novel and was encouraged by friends and then agents to pursue the career. I was nervous I would never be able to go back to my design career because of my eyes so I decided I needed to find a new career and I have been determined ever since.
Carol: Have you ever submitted your work to a publisher or did you just jump straight into self-publishing?
Jennifer: I actually talked to quite a few agents at first that said they liked what they read, but were afraid to take a chance and they told me to go build an audience and return. They were talking about me doing a blog, but I changed that to posting an online story and that took me to self-publishing. I have never talked to publishers, I have been approached, but I feel I make more money as an Indie.
Carol: For someone who has thought about writing a book but doesn’t know where to begin what steps do you recommend they take to get started?
Jennifer: This is why I created my website, authorforce.com to help people find all they need to get started. It is very overwhelming and as helpful as people are on LinkedIn you rarely get good advice or know for sure if it is good advice. I hit a lot of walls and there is no one way to write or to become a successful author. Rules are always made to be broken and I broke quite a few when I started and heard a lot of the people on LinkedIn tell me I was doing it wrong. The biggest thing to remember is to build an audience, find your fanbase and go there and make yourself known without selling them on your books. Stop going to websites that are all authors, authors don’t have time to read your books. Goodreads is a great place start reviewing books and get involved in groups and build friends that respect your opinion and once you have done that then start sending your book out to people you trust get their honest opinion. Honest, truly honest and dependable beta readers are a must have for every author. Take their advice and make changes as you can to your book and then publish. If your presence is built up enough in the book world you will have no problem getting started.
Carol: Do you block out writing time or do you just write when you feel inspired?
I used to block out time, I always write better at night when things are quiet and it’s too dark to be distracted. I like to write every day or as much as I can. I get depressed now if I don’t get to write every day.
Carol” How do you create your book trailers?
Jennifer: I do my own book trailers, using corel video studio and purchased stock images. I have a friend in London who writes music special for my books and finds singers that fit the sound we are looking for. I don’t pay for the music, instead we help promote each other, so far that has been a great relationship that actually started from a fan that recommended him to me.
Carol: You have quite a large following on Facebook. How did you grow your fan base so large?
Jennifer: I actually am posting an article on this later this week. There is a lot of different things I did. The books success obviously helps, but I run special giveaways on Facebook to keep my fans on there and bring them in. There is a trick with Facebook ads that has worked well for me too. There are a lot of other things as far as posts made and how they are made and how often they are made. It took me awhile to figure out the right routine to get people in and keep people from leaving.
Carol: What is Author Force?
Jennifer: It is basically the “Angie’s List” for authors. When I first started I had no idea where to start or where to go to market my book. This site helps you not only get started but also helps you find a new cover artist, editors and anyone else that is involved in the book world especially bloggers sites which are crucial to book marketing. New blog sites pop up every day and they are all important and authors should know where their genre blog site is. My partner Sarah and I also provide our stories of how we got started and what we recommend for different situations. We provide areas for friending each other, socializing, discussion groups and forums to discuss any issues or possible businesses that may be great or are a place to stay away from. Unlike LinkedIn this site is specific to authors, it is setup in order of the writing process. We also provide a Book Brag Board so people can post their covers and trailers for everyone to see on our site and on our Pinterest site. Bloggers have started following our board so they can be aware of anyone new or any new books coming out. One of the biggest and most important things we have is the list of book events around the world. We are constantly adding to this list and hoping this helps authors find some events they may be able to attend and socialize or possibly connect to the event planners and get invited to buy a table and be a featured author. We also do Spotlights, I have already had two great authors come in and give their stories about how they started and we also do spotlights on businesses. We have a cover artist and a very successful model so far and have many more planned. My partner and I think it is important to hear from all authors and not just our opinions so it is my goal to seek out as many successful authors and professionals as possible to come in and give their advice too. (Follow Author Force on Facebook.)
Carol: How do you go about designing your book covers?
Jennifer: I originally did them myself, now I have the money to hire someone and I have a cover artist that I have grown to love but I always keep an eye out for others just in case she is busy when I need her. Always have more than one you can go to, because great ones get very busy.
Carol: How beneficial do you feel Goodreads has been in helping you grow your audience?
Jennifer: Goodreads has really alienated a lot of authors with the way they allow people to attack authors personally, it has happened to a lot of my author friends and at times ruthlessly. It has happened to me, but I credit Goodreads for helping me become known. A few people from one group saw my book, started reading it and fell in love and they started a fan page to discuss the series. My fans recommend my books to their friends and in groups and have voted my series as top mafia romance and many other lists. Goodreads is really the reason why I am so successful, so as much I dislike some of the hateful reviews I get, I have gotten a lot of great ones that have pushed my numbers up. Dealing with bad reviews is something you learn how to do or you will go crazy, because it happens to even the best of them.
Carol: What is your most recent book about? Is another book already brewing in your mind?
Jennifer: My last one is a suspenseful love story, The Long Road – The third book of the Finding Ava series – Dillon and Dani’s story.
To save his family’s business, Dillon has to become the man and leader he never thought he could be and lead them all to success. Dani is determined to show Dillon that she is on his side against her own father. Young lovers Dillon and Dani try to cope when attacks on their business threaten their livelihood and very lives of their friends and loved ones. With so much depending on them, can they learn to work together? Can they repair what has been broken between the two of them before all is lost?
Yes, I am working on a new series called The Laws of Kings, my new mafia romance series. I also have two new books I am planning out for my popular series The Devil’s Eyes. I was trying to be done with the series, but the fans won’t let go and honestly I miss the characters too.
Jennifer Loren graduated from Rochester Institute of Technology with a Fine Arts Degree, specializing in Architecture and Design, and also obtained a second degree in Computer Design. She currently lives in Atlanta, Georgia with her German shepherd, Riley. In addition to the vastly popular, top mafia romance and bestselling series, The Devil’s Eyes, Ms Loren has successfully published bestselling romantic suspense novel Finding Ava and its sequel Reckless and the bestselling short story, The Hand That Holds Mine. Her writing genre is considered dark, romantic suspense and her style is best described as Dark, Twisted and Dangerously Sexy.
Connect with Jennifer on Twitter @JenniferLorenDE