Posted on January 28th, 2014 No comments
Posted on January 17th, 2014 No comments
Do you feel overwhelmed by all the responsibility of running your own business? Your just not sure what is the best direction for you to take in your business? Unclear of what ways to market your business? Relax your not alone. Every business, especially budding entrepreneurs go through a learning curve. Once you put your business foundation in place, get the basics set up, then it’s time to move into marketing your message. There are so many ways to get the attention of your desired customers, but what is the best way for you?
You may be an introvert or an extrovert. Different types of people require different types of strategies. Sometimes you may feel stuck, lack energy or are just plain unmotivated. So what do you do? First of all pause and take a breath. Pat yourself on the back for making it this far. Ask yourself if you still feel inspired about what you are doing. Did you begin your entrepreneurial path because of necessity? I highly doubt it. It most likely began out of passion. Entrepreneurs know starting a new business is a gamble and a lot of hard work. If you don’t feel passionate about what you are doing you’ll burn out and your business won’t last. Sometimes just taking a walk, listening to some motivational podcasts or reading a book will put the “in” back into your inspiration.
One thing that has really stood out to me this past year is that the really good successful marketers have been working on their businesses a long time. It may look like they succeeded overnight but when you ask them or dig through their content you’ll see they’ve been consistent and worked at it for 5-10 years or even more.
So after you get your oomph back how do you figure out what is the best strategy and marketing method for you? Let’s explore some different business leaders and their methods so you can see if anyone of them resonate with you. First of all I’d like to clarify I’m providing different examples for you based on my observations so you can find the best mentor for you in your business. When you find a mentor in business. Follow them, read their blog posts, and learn everything that you can from them, just be sure to use your own voice. Don’t be them, be yourself.
The Marketing Introvert:
Are you an introvert, dislike networking and feel very vulnerable in the world. Don’t worry there are marketers just like you who are reaching new heights and achieving great success. One of those marketers is Leonie Dawson. She’s a self-proclaimed introvert who lives in Australia and is completely rocking it in her business by simply being herself. She creates business products for her goddess community. She’s very good at giving herself boundaries, sticking to her writing/work time and relying on her team. Leonie’s business has been built up over several years. She adds new products to her inventory every year for her membership community. She stays really connected with her audience through blogging, newsletters and social media. She resonates and has a strong bond with mothers and women. Leonie provides all her products including new releases through her paid goddess community.
“Do what you can. Make it good. Then do it again and again. That’s the secret to success.” ~ Leonie Dawson
The Marketing Extrovert:
You see them. The one’s on stage shouting from the rooftops all about their message. They are empowering and really good at what they do. They love being in the limelight. Some may have been introverts but some how they managed to pull out the extrovert side of themselves and it’s working. Working really well. They exude confidence. An example of this would be Suzanne Evans. She says it like it is. She doesn’t hold anything back. She likes to have fun, and she’s not afraid to share her fun with you. She does a lot of public speaking and live webinars to reach her audience. She’s also an author. Suzanne offers many training products you can purchase through her website.
“You can’t NOT make money doing something you love.” ~ Suzanne Evans
These three ladies are soft spoken but very powerful business leaders and could fit in both categories.
Fabienne Fredrickson specializes in client attraction. Helping you find your next client. Fabienne hosts live in person masterminds and live webinars though-out the year. She also connects with her followers through her Play Big Master Class podcasts, consistent blog posts, newsletters and is very, very active on social media. Fabienne works with high end clients but offers numerous resources on her website.
“To break through and advance quickly in business, you must shift the internal mindset barriers currently holding you back.” ~ Fabienne Fredrickson
Ali Brown is considered the voice for women’s entrepreneurial success. Ali started her business 11 years ago from her New York apartment. She now lives with her husband & twins in Arizona. She does live webinars, is very consistent with her blogging, newsletters and is another marketer who is very active online. Ali offers VIP high end consulting and also has lot’s of resources on her website.
“In the world of marketing, your first impression – your headline – can lead to either sales success…or failure.” ~ Ali Brown
Maureen Simon is the founder of The Essential Feminine Company™ (TEF)-a lifestyle and business design company that supports women to create successful powerful lives that incorporates their feminine attributes and gifts. Her company provides learning environments and products that support women in claiming, living and leading with their natural strengths and talents. Maureen works with her clients one on one through consulting and through occasional courses. She teaches women how to succeed in their lives, especially how to soar their businesses to new heights. She’s great at helping you break your glass ceiling. Maureen keeps in contact with her audience through monthly newsletters, social media and occasional webinars. Her newest webinar, How to Earn What You’re Worth ~ Six Steps to Doubling Your Income Within a Year is now open for registration. This is a free event. Full disclosure: Maureen is a client of mine.
What do all these fine ladies have in common? They have a team! They don’t try and do it all themselves. They incorporate fun into running their businesses and they are good at setting clear boundaries while working on ideas and projects that bring them success.
I hope this breakdown helped you see the different ways these ladies have used marketing to reach their audience. Maybe one of these wonderful ladies who have inspired me greatly are the perfect fit for helping you grow your business or break your financial ceiling. Maybe it’s time to break past the $100,000 or million dollar mark. High end consultants are perfect for helping you break through.
Maybe you are just starting out and are looking for some basic how to instructions to get started. Have you always dreamed of working from home but are unclear how to even begin? This is my expertise and I’d love to spend 45 minutes with you showing you exactly what I did to create my online business and fulfill my dream working from home. For a limited time I’m offering you a 45 minute session at an extremely affordable price. Offer and price are limited to the first 10 who sign up. I know if you are just starting out it’s very likely your budget is limited. Like you i’m busy, i’m a business owner who values her time. But through helping my clients over the past few years one thing that comes up over and over again from parents & emails from followers is this question… “How do I begin my online career and find real work at home opportunities?” If this topic interests you then take advantage of my limited offer. You can see at all the details here!
Social Media Help 4 U is a virtual based business that supports authors, businesses and corporations based on integrity. Social Media Help 4 U offers conscious based business services, providing intuitive and skill based social media management. Carol and her team manage social media accounts. They assist their clients in building their online presence, engagement and connections with like minded people, customers and clients. They are fully aware that their clients online reputation is at stake. With the values of integrity, honesty and dependability being their top priority. For positive support, business, social media & author tips join Carol on Facebook.
Are you a business who has been looking for help with your social media but you are unclear where to begin? Contact Carol today for our beginning of the year special. Available to very committed businesses. Services and contact info here.Book PR, Business, Carol Lawrence, Consulting, Entrepenuers, Marketing, Money, Organzing your team l team calendar, Services, Social Media Management, Social Media Tips, Virtual Assistant Ali Brown, building your business, Carol Lawrence, consultants, different ways to market, Entrepreneur, Extraversion and introversion, Fabienne Fredrickson, getting clear on marketing, Leonie Dawson, Masterminds, Maureen Simon, mentors, social media management, Suzanne Evans, virtual assistance, women and business, women leaders
Posted on January 14th, 2014 No comments
Go to your profile, and on your timeline cover image, click on, “Update Info.”
In the box that says “Where have you worked?” type in the name of your Facebook Page.
As you type in the name of your page, you’ll likely see several pages that will pop up. Click on your page to select it.
Add in your details; position, description, etc.
Leave the box, “I currently work here” checked and click on “add job.”
On the little “earth tab” next to your work description, click the down arrow, set on public if you want more exposure for your page. Now refresh your page. Look under your timeline cover and in your about section there should be a clickable link to your page.
Social Media Help 4 U is a virtual based business that supports authors, businesses and corporations based on integrity. Social Media Help 4 U offers conscious based business services, providing intuitive and skill based social media management & consulting. Carol and her team manage social media accounts. They assist their clients in building their online presence, engagement and connections with like minded people, customers and clients. They are fully aware that their clients online reputation is at stake. With the values of integrity, honesty and dependability being their top priority.
- How To Add And Remove Admins On A Facebook Page (no1socialmedia.wordpress.com)
- Stop Your Facebook Page From Sinking And Our End Of The Year Special Offer. (socialmediahelp4u.com)
- My Favorite Top 10 Podcasts To Feed My Body, Mind & Business Mindset! (socialmediahelp4u.com)
Posted on January 7th, 2014 No comments
Do you have favorite Podcasts you like to listen to? Podcasts that motivate you? Inspire you? Podcasts that feed your soul? Podcasts that expand your business knowledge and encourage you to follow your dreams? I do and I’m going to share them with you.
Here are my favorite top 10 Podcasts shows.1. The School of Greatness By Lewis Howes: Lifestyle Entrepreneur, Author, Former Pro Athlete
5. Play Big Master Class with Fabienne Fredrickson. Step outside your existing comfort zone.
Do you have a favorite podcast or radio show you like to listen to? Are you an author and looking to expand your audience, consider being a guest on a radio show. Visit my radio shows for authors page for a listing of possible ideas. Like what you see? Please share my blog with your friends. Thanks for reading my blog. I appreciate you and the journey you are on. Join me on Facebook and Twitter. Are you a parent? I invite you to check out my co-authored Intentional Conscious Parenting blog. Business blessings, Carol Lawrence
- Top 10 Podcasts for Law of Attraction, New Thought and Life Enrichment (abundantlifeinitiative.com)
- 5 Podcasts That’ll Help You Think Like an Entrepreneur (dailyfinance.com)
- Are you podcasting? The Podcast Scripting Book is now available (news.trafcom.com)
Posted on January 2nd, 2014 1 comment
I often get asked how I began working from home. How did I transition from being a full-time caregiver to a completely different field like social media?
Here is how it all began. Four almost five years ago my best friend and I Stacy began writing our first children’s picture book. As this process progressed we realized we needed to learn more about online marketing and building an audience. You don’t wait until after your book is published to begin creating an online community. You do it ahead of time so when your products and books are ready your audience is already familiar with what you write and talk about. When you have grown a connection with your audience they are actually excited to see your new creation and support your endeavors.
We began working on our authors’ platform. We started with a blog – Intentional Conscious Parenting. Almost immediately authors in the conscious parenting field began searching us out and asking if we could share their books and guest blog posts. We’ve always enjoyed helping parents and people and immediately said yes. Two of the authors that were featured on our blog, Tweeted about and were a part of our live author chats went onto win the Nautilus Gold and Silver book awards that year. Read the rest of this entry »A day in the life of a social media manager, Business, Carol Lawrence, Consulting, Entrepenuers, Marketing, Money, Services, Social Media Management Business, Carol C Lawrence, Carol Lawrence, Home Office, How to begin working from home, Internet marketing, real guidance working from home, Small Business, Social media, Social Media Help 4 U, Telecommuting, working from home, Work–life balance
Posted on December 30th, 2013 No comments
Sunday evening after football, a hot bath, some meditation time and snuggling with my hubby I got the urge to research how to upload ebooks to Kindle on YouTube.
I’m currently working on my ebook that shows you exactly how I created my own home based business. As I get closer to having it completed I need to learn the next steps in the publishing process. I could hire someone to do this for me but I do like to learn new things so i’ll probably do it myself. It just depends on my available time for a new learning curve. Speaking of my new ebook, for a limited time i’m offering 45 minute consulting sessions over the phone for only $50. If you do not want to wait for my ebook to come out and want to learn the steps I took to create my work from home business now. Sign up today!
Back to my story, what I found last night was amazing! I zeroed in on two entrepreneurs that really stood out. Read the rest of this entry »Authors, Becoming An Author, Book PR, Carol Lawrence, Consulting, Marketing, Services Amazon, Amazon Kindle, Best Selling Author Tips, Business, Consulting l Carol Lawrence l Social Media Help 4 U l, E-book, Making your own ebook covers l 3-D ebook covers l marketing your ebook l, Publishing, Self-Publishing, YouTube
Posted on December 23rd, 2013 No comments
Keep your stress low and enjoy this holiday season. The holidays are supposed to be fun, but sometimes with all the things we have to do to make them a success they can become a bit overwhelming.
Nine tips for keeping yourself organized and stress free.
1. Write a to-do list.
Do you still need to shop, wrap, bake or get the house ready or suitcases packed? Make a list. Prioritize what need’s to get done. Add everything to it including, what you need to do for your pets, pack for the kids, take care of for your business, etc.
If you are traveling make a check off list for each suitcase so you can check off items as you pack each bag. Don’t forget to bring your phone, camera, chargers, important contacts numbers, medicines, etc. If you are driving, check the weather report, pack an emergency kit and plan accordingly for possible bad weather.
Cross off each task as it’s completed. Read the rest of this entry »A day in the life of a social media manager, Business, Healthy Living, Nutrition & Health, Services Business, Christmas, Christmas and holiday season, End of the year tax savings, Internet marketing, Social media, social media management, Social media manager, Stress free l Carol Lawrence l Social Media Help 4 U l Organization l
Posted on December 19th, 2013 No comments
“Keep your Facebook Fanpage above water…be authentic, be a leader and listen to what your audience is talking about, then engage.” ~ Carol Lawrence
So you created a Facebook page and now it just sits there. No one comments, likes or shares your stuff. Why? For one thing it’s possible you do not have enough valuable content to share and two you aren’t engaging with your desired audience. The third possible reason is your audience doesn’t even know you exist. Trust me your audience is online and most likely on Facebook, unless you are a jewelry or clothes maker for 10 year old girls then you should be on Instagram. Facebook is like a party. If you go and sit in the corner not wanting to be noticed by anyone chances are everyone will leave you alone. On the other hand if you go to the party looking to connect with old friends, meet new friends and catch up on all the latest news, ready to mingle and have fun you’ll be noticed. Facebook is reciprocal. People notice who is talking to them, commenting on their updates, sharing their content and overall who is noticing them online. You can’t just expect to post something cool and have it go viral or be seen by everyone. You have to get active, and get serious about growing your page. Don’t pay for “fake” likes this in the end will set you back. You want to grow a loyal audience who truly desires to know what you are all about. A few other Facebook tidbits. Keep in mind Facebook gives attention to pages that pay. Read the rest of this entry »
Book Review: Likeable Leadership: A Collection of 65+ Inspirational Stories on Marketing, Your Career, Social Media & MorePosted on December 17th, 2013 No comments
I’ve been a fan of Dave Kerpen since his very first book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook came out. I actually met Dave through social media, so reviewing his first book seemed like a perfect fit. Some of you may remember I also interviewed Dave about his book, becoming an author, his company Likeable Media and how him and his wife Carrie orchestrated an amazing wedding through the use of social media. Since then Dave has written two more books. The most recent is Likeable Leadership: A Collection of 65+ Inspirational Stories on Marketing, Your Career, Social Media & More. Dave is really, really good at showing you how to “humanize” your brand. The reason this is so important is, if your branding message is so far over your potential client/customers heads you’ll never connect with them. They won’t understand what your about and they won’t be interested in you or what your selling.
There are two interview questions that stood out a few years ago and still stand out today that I want to share with you.
Carol Lawrence: As a social media manager/coordinator, I primarily work with authors. Do you have any advice for authors on how to promote their books and themselves through the use of social media?
Dave Kerpen: My advice is to get involved with social media and building your community way before you publish a book.
Carol Lawrence: Where do you see social media heading in the future? Read the rest of this entry »
Posted on December 14th, 2013 No comments
There are many reasons to set up a Google Alert. To monitor what people may be saying about you online, to see how often your name or business shows up in the search engines, to track a competitor, look for new leads, follow a certain news story or even a specific topic.
Google makes it easy to monitor what other people are saying about you online.
To set up an alert go to www.Google.com/alerts
In the search query box add your name or business name. You can set up more than one alert. I recommend tracking what’s being said about you and your business.
Choose what kind of result you want. I usually pick “everything.” Read the rest of this entry »